CMOs and the Spark to Drive Growth     $50 US*
How do Marketing Leaders Intend to Drive the Growth Agenda?

CMOs are increasingly expected to drive growth. In our first investigation into marketers as growth-drivers in 2016, 68 percent of the marketing leaders surveyed saw themselves as growth leaders. They also revealed that senior management and the board held them accountable for growth, believing it was their chief or primary mandate. Yet that investigation also revealed that far too many marketers ...

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