Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection     $50 US*
Safeguarding Brand Reputation Through Diligent Ad Channel Selection

While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 percent of marketers are concerned about brand integrity and control when it comes to their programma...

*included with premium membership or library subscription
Details Free Executive Summary Download

How Brands Annoy Fans Report Cover

How Brands Annoy Fans     $50 US*
The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands appearing next to offensive or irrelevant digital and video content.  As a result of this digita...

*included with premium membership or library subscription
Details Download

The CMO Shift to Gaining Business Lift: Executive Perspectives     $50 US*

The role of the CMO has evolved far beyond anyone could have predicted 10 years ago. Gone is the traditional role of mere brand ambassador, replaced with the critical role of business driver, change agent and customer experience champion. As was revealed in the report "The CMO Shift to Gaining Business Lift," CMOs have a clear desire, and business-supported mandate to serve as the primary growth d...

*included with premium membership or library subscription
Details Download

The CMO Shift to Gaining Business Lift     $50 US*

The CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion. But while the CMO of today knows they will need to take the driver's seat in steering the development of next generation products, services, business models and customer experiences, many may still be falling i...

*included with premium membership or library subscription
Details Download

Asia Pacific Digital Factbook 2015     $50 US*

The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem. Over the past eight years, the Digital Factbook’s predecessor, the Asia Digital Marketing Association’s (ADMA) Asia Pacific Digital Marketing Yearbook, has ...

*included with premium membership or library subscription
Details Download

APAC Digital Marketing Performance Dashboard 2015     $50 US*

The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are working to meet the demands of today’s digital customer, and it also provides comparisons to previous years’ studies to benchmark and measure ...

*included with premium membership or library subscription
Details Download

The Path Forward     $50 US*
Marketing’s Outlook Into The Digital Future

This strategic report from the CMO Council and Ebiquity suggests that as budgets increase to fund digital marketing campaigns and more personalized customer engagement, marketers now need additional expertise in data analytics, content creation and channel proliferation to improve ROI. Based on data from a survey of 276 marketers in the first half of the year, this paper outlines how digital mark...

*included with premium membership or library subscription
Details Download

APAC Digital Directions     $50 US*
Strategies, Mandates and Challenges

Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to digital, APAC marketers are still largely focused on single-vector metrics that measure past success or single points of campaign performance, and they are typically not measuring impact on harder business metrics, such as sales pipeline measurement or customer lifetime value...

*included with premium membership or library subscription
Details Download

Quantify How Well You Unify     $50 US*
Exploring the Business Impact of Marketing Technology Integration

This report explores how well chief marketers are taking ownership of digital marketing technology strategies and to what degree they are unifying and extracting value from multiplying customer data sources. The 38-page report summarizes the quantitative insights of 150 senior marketers and highlights insights from qualitative interviews with leading marketers at Wells Fargo, Charles Schwab, Disne...

*included with premium membership or library subscription
Details Free Executive Summary Download

Maximize How You Individualize     $50 US*
Map the Operational Gap in Customer Insight and Experience

Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ...

*included with premium membership or library subscription
Details Free Executive Summary Download

APAC Digital Marketing Performance Dashboard 2013     $50 US*
Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success

Building on the findings of our study in 2012, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist. For this initiative, the CMO Council once again partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction and success. The stud...

*included with premium membership or library subscription
Details Free Executive Summary Download

Integrate to Accelerate Digital Marketing Value     $50 US*
Driving Digital Marketing Performance With the Right Platforms, People and Processes

Most corporate management teams are fully supportive of digital marketing investments, with 20 percent of marketers stating they have a mandate and budget to execute, 42 percent saying they have strong interest and active support at a LOB level, and 18 percent noting it is an agenda item they have to address with their CEO, CIO, and CFO. Integration and alignment are the key challenges facing mar...

*included with premium membership or library subscription
Details Free Executive Summary Download

Advancing Customer Intelligence in APAC     $50 US*
A Study in the CMO Council's Improve Every Marketing Move Initiative

This report explores how companies, specifically those with a presence in Asia-Pacific, can engage with customers in a more valuable way by being more adept at big data analytics. Not surprisingly, marketers report being overwhelmed by growing volumes of customer data and are still playing catch-up in the social media-driven, mobile device-dependent Asia- Pacific market. Download the full report t...

*included with premium membership or library subscription
Details Free Executive Summary Download

More Gain, Less Strain     $50 US*
Optimizing Marketing Partner Performance and Value in a Digital World

Just 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22 percent who view their agencies as struggling to transition their business models and service offerings. Another 51 percent of the 250-plus senior marketers surveyed in the CMO Council study see their agencies as playing ...

*included with premium membership or library subscription
Details Free Executive Summary Download