C-Suite Scorecard     $50 US*
A 2021 Enterprise Performance Report of Marketing Effectiveness

The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. Notably, however, management in enterprises of more than $500 million in revenue differ in their views of marketing developmen...

*included with premium membership or library subscription
Details Download

Bridging the Gap for Comms and Marketing     $50 US*
Building Cohesion in the Age of Customer Disruption

Digital media now singularly impacts buying decisions and how consumers feel about brands, only amplifying the importance of consistent messaging across media channels and especially with earned media. Yet too many brands are dissatisfied with their earned media performance due largely to problems arising from misalignment between marketing and comms. Brand leaders need to know how to spot market...

*included with premium membership or library subscription
Details Free Executive Summary Download

Bringing a Human Voice to Customer Choice     $50 US*
Rededicating Marketing to Serve the People in Front of the Data

Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process. And in fact, this human-first approach is not just developing better relationships, but driving significant profitability and growt...

*included with premium membership or library subscription
Details Free Executive Summary Download

The CMO's Growth Driving Playbook     $50 US*

CMOs are expected to drive growth. Yet while research released in Q2 earlier this year (2018) highlighted that CMOs are increasingly activating on growth-driving activities, many are still stuck in the traditional role of brand storyteller rather than strategic revenue creator. Indeed, many are far less comfortable with key aspects of driving growth such as architecting the customer experience and...

*included with premium membership or library subscription
Details Download

Total View for Total Engagement     $50 US*
New Challenges in Reaching and Engaging the SMB Audience

For a previous study by the CMO Council (titled “Better Traction From Smarter SMB Interaction”), some 70 percent of the 184 total respondents revealed that the SMB market is an extremely important market for their businesses, with only 5 percent of marketers feeling that the market was not important at all. Looking toward the future, 66 percent anticipated an increase in SMB focus, wit...

*included with premium membership or library subscription
Details Download

APAC Digital Marketing Performance Dashboard 2014     $50 US*

The 2014 digital dashboard has found that countries such as Australia, India and Singapore are pulling away with strong executive support and digital champions while South Korea, China and Hong Kong struggle with executive support and skill shortages. It also found that marketers are not moving beyond more basic measurements. Asked whether they are measuring throughout the life of campaigns, only ...

*included with premium membership or library subscription
Details Download

Customer Attainment From Event Engagement     $50 US*
Benchmarking the Business Value of Trade Shows and Events

While events and trade shows are still a vital part of the marketing and customer engagement mix, senior marketers remain challenged to identify effective methods to measure and prove ROI, according to this CMO Council study, conducted in partnership with the Exhibit & Event Marketers Association. Further complicating this scenario is that events and trade shows have largely remained isolated ...

*included with premium membership or library subscription
Details Free Executive Summary Download

Measures and Metrics     $50 US*
The CMO Council Market Performance Measurement Report

The first time the CMO Council published a report on the topic of Marketing Performance Measurement (MPM) was back in 2004 -- long before MPM became a common part of the marketing lexicon. Selected by our over 1,000 members as the most compelling topic facing CMO's today, this report defined how companies should measure and quantify marketing's performance. It proved to be an invaluable ...

*included with premium membership or library subscription
Details Download