The Exponential Power of Collaborative Marketing     $50 US*
Working With Partners Brings Better Data Insights And Business Outcomes

This report details how collaborative marketing can bring companies and their partner networks into the data-driven digital marketing revolution. Companies with limited data-driven digital marketing capabilities are at risk of being left behind. Through a collaborative marketing platform, national brands can share actionable data insights, creative assets, and other digital marketing inputs with ...

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Doing More With Data     $50 US*
Discovering Data-Accelerated Revenue Traction

Charged with the mandate of elevating customer experience, marketers increasingly look to data to better engage with customers and identify new opportunities. Yet previous CMO Council research highlights that marketers admit their organizations could do more to transform the data supply chain to allow them to do more with internal data assets. To ignite real change, data needs to move beyond the ...

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Doing More With Data: Strategic Overview     $50 US*
Assessing the Current Dynamic of Data, Engagement and Cross-Functional Collaboration

Recent CMO Council research highlights the need for executives across marketing, commerce and supply chain to do more with the data at their fingertips, especially given the need to provide a superior customer experience in an omni-channel environment. Indeed, the shift to digital has heightened the need to aggregate data insights and properly distribute those insights across all key functions wi...

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The Impact of Connectedness on Competitiveness     $50 US*
Creating Business Value From Operational Insight Driven by the Industrial IoT

The Industrial Internet of Things will transform business and industrial performance, delivering significant improvements in operational efficiency and uptime, as well as growth from new business models, products, services and customer experiences. Still, despite keen interest and growing expectations, most companies are unprepared to take advantage of IIoT technology and have no clear strategic ...

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Total View for Total Engagement     $50 US*
New Challenges in Reaching and Engaging the SMB Audience

For a previous study by the CMO Council (titled “Better Traction From Smarter SMB Interaction”), some 70 percent of the 184 total respondents revealed that the SMB market is an extremely important market for their businesses, with only 5 percent of marketers feeling that the market was not important at all. Looking toward the future, 66 percent anticipated an increase in SMB focus, wit...

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Best Practices in Big Data and Engagement     $50 US*
Capitalizing on Big Data Opportunities

This white paper is the first in a four-part series, which looks at how leading brands are turning big data into actionable customer insights and engagements. Featured are two best-practice studies in which both brands are truly innovating and activating big data analytics to create some of the most relevant and profitable experiences with their customers....

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Advancing Analytics     $50 US*
How Insight Fuels the Marketing Engine

The demand for a marketing intelligence engine that can aggregate data and deliver the facts marketers need to create more engaging customer experiences has never been greater. Marketers must reach their customers with real-time, relevant messages through the customers’ preferred channels to meet their ever-evolving needs and be able to sort through the wealth of data without having it decod...

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