Asia Pacific Digital Factbook 2015     $50 US*

The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem. Over the past eight years, the Digital Factbook’s predecessor, the Asia Digital Marketing Association’s (ADMA) Asia Pacific Digital Marketing Yearbook, has ...

*included with premium membership or library subscription
Details Download

APAC Digital Marketing Performance Dashboard 2015     $50 US*

The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are working to meet the demands of today’s digital customer, and it also provides comparisons to previous years’ studies to benchmark and measure ...

*included with premium membership or library subscription
Details Download

APAC Digital Directions     $50 US*
Strategies, Mandates and Challenges

Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to digital, APAC marketers are still largely focused on single-vector metrics that measure past success or single points of campaign performance, and they are typically not measuring impact on harder business metrics, such as sales pipeline measurement or customer lifetime value...

*included with premium membership or library subscription
Details Download

Maximize How You Individualize     $50 US*
Map the Operational Gap in Customer Insight and Experience

Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ...

*included with premium membership or library subscription
Details Free Executive Summary Download

APAC Digital Marketing Performance Dashboard 2013     $50 US*
Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success

Building on the findings of our study in 2012, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist. For this initiative, the CMO Council once again partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction and success. The stud...

*included with premium membership or library subscription
Details Free Executive Summary Download

Advancing Customer Intelligence in APAC     $50 US*
A Study in the CMO Council's Improve Every Marketing Move Initiative

This report explores how companies, specifically those with a presence in Asia-Pacific, can engage with customers in a more valuable way by being more adept at big data analytics. Not surprisingly, marketers report being overwhelmed by growing volumes of customer data and are still playing catch-up in the social media-driven, mobile device-dependent Asia- Pacific market. Download the full report t...

*included with premium membership or library subscription
Details Free Executive Summary Download