Doing More With Data: Strategic Overview     $50 US*
Assessing the Current Dynamic of Data, Engagement and Cross-Functional Collaboration

Recent CMO Council research highlights the need for executives across marketing, commerce and supply chain to do more with the data at their fingertips, especially given the need to provide a superior customer experience in an omni-channel environment. Indeed, the shift to digital has heightened the need to aggregate data insights and properly distribute those insights across all key functions wi...

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• Internet of Things
• Alignment & Integration
• Cross Functional Alignment
• Business Intelligence
• Big Data
• Analytics
• Customer Insights
• Segmentation
• Customer Engagement

Business Traction From Smarter SMB Interaction     $50 US*
Advancing Enterprise Excellence in SMB Marketing in North America

Two out of three big business brands are planning to increase their focus and investment in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months, according to this study from the CMO Council and Penton, a leading business information services company. However, these marketers admit to shortcomings in their ability to access customer data, intelligence and critical ...

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• Segmentation
• Customer Engagement