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Making Content Grow Into Customer Flow $50 US*
Improving Content Marketing Value from the Pipeline to the Bottom Line
Content marketers face challenges on multiple fronts — and they’re losing the battle. Marketers can spend a third of their marketing budget on content yet lack the capability to measure ROI. Content strategies are built on budget and time, not on customer and market trends. Content quality is hit or miss. Scattershot content distribution turns off customers. Marketers better turn thei...
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Ingenuity in the Global eCommerce Community $50 US*
How To Compete and Not Get Beat in the Digital Retail Marketplace
This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. The brief aggregates the best practices of brand leaders leveraging eCommerce communities to execute smarter and more personalized customer acquisition strategies. Contained within this re...
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Establishing and Enriching the Content Supply Chain $50 US*
Aligning Campaigns, Content and the Customer for Exceptional Experience
While as much as a third of most marketing budgets are dedicated to content origination, few companies formally assess the effectiveness of their content strategies and the relevance and value of content offerings. Even fewer are examining the performance, influence and impact of content in the pre-sales, conversion and customer relationship development areas. This white paper—titled &ldquo...
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From Creativity to Content $50 US*
The Role of Visual Media in Impactful Brand Storytelling
A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives believe visual assets are core to how their brand story is communicated, a scant 27 percent have the ability to aggregate, organize and manage these assets across marketing and non-marketing tea...
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Lead Flow That Helps You Grow $50 US*
Call it a lead, opportunity or prospect. No matter what the term, sales organizations can never get enough new business contacts from their marketing groups. The question is how wisely they are used and whether that new point of customer access is qualified, primed and ready to write orders.This detailed study from the CMO Council and the Content ROI Center finds that most companies are struggling...
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