Best Practices in Engaging Mobile Customers     $50 US*

As part of a recent study by the Chief Marketing Officer (CMO) Council and SAS—titled “Getting in Sync With Mobile Customers”—leading marketers shared their insights around mobile as a critical component within the marketing toolkit through a quantitative survey. This research found that mobile can be a real game-changer for marketers who create a full strategy around it ra...

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• Mobile Relationship Marketing
• Mobile Web
• Mobile Trends
• Mobile Devices
• Customer Engagement