May
14

The event addresses current challenges in the Age of AI and Digital Marketing for marketing leadership in the Middle East.

Mar
26

This high level leadership Summit brings together internal champions and enterprise leaders driving change needed for customer transformation.

Nov
15

Regulated industries seek to use Generative AI for innovation but must manage risks and data wisely in evolving landscapes.

Nov
8
Today's digital landscape demands unified personalized customer experiences.
Nov
1

CMO Council members are invited to attend the London edition of the Brand Finance Annual Forum 2023 at the London Stock Exchange on November 1, 2023.

Oct
5

Unleashing Real-Time Data Insights: Overcoming Challenges, Driving Decisions

Sep
20

Discussing Strategies for Omni-Channel Success in the Digital Age

Sep
15

The theme of this one day immersive event is "Marketing. UpClose & Personal" .

Sep
14

Discussing Strategies for Omni-Channel Success in the Digital Age

Aug
23

Join industry leaders and peers in this exciting documentary-style masterclass to stay ahead of the ever-changing social media landscape.

Jul
27

Accelerating Decisions with Real-Time Data: Challenges, Opportunities, and Innovations

Jun
27

How are you navigating sales and marketing’s monster pivot to the digital buyer?

Jun
27

Connect with marketing peers to explore the benefits and challenges of delivering on the promise of digital execution and unified customer experiences.

Jun
14

Don't be data insecure. Register now to learn how to use data to drive impactful data transformation and actionable business outcomes!

May
31

Learn how transformation leaders are leveraging new tools and technologies to aggregate, analyze and action on insights to drive operational efficiencies.

Apr
26

The future of the financial services and technology B2B marketing landscape in 2023 and beyond!

Apr
6

Not sure how to navigate new consumer shifts and trends? Don't worry. Join us April 6th for our upcoming dinner dialogue in sponsorship with Uptempo!

Apr
5

Are you evolving with the times? Register now to ensure you don't get left behind

Mar
30

Are your digital transformation strategies achieving the desired results? Connect with your marketing peers to see how you stack up.

Dec
13

Do you have the complete picture or, are you missing a piece of the puzzle?

Dec
6

Asia's leading Summit for Programmatic Advertising and Media Leaders.

Dec
6

Are you ready to get ahead? The best data marketers excel at assessing always-on insights, closing the gap from data to action, and creating adaptable and agile data systems. Speed and agility wins

Nov
30
Nov
15
Nov
15

Are you confident in your current CX strategy? If not, this webinar is for you!

Nov
10
Nov
3

Is your AI working for you or against you?

Sep
28
Sep
22
Sep
20

Are you ready to understand how Marketing and Procurement Raise ROMI?

Jul
13

Learn how to keep your customer base excited, engaged and coming back for more

Jul
12
Jul
6
Jun
30
Jun
9

Digital marketers, do you feel like you're seeing the fruits of your labor?

Apr
27

You're not going to want to miss this conference...

Apr
11

What's next for in-person events?

Mar
31

Are you ready to return to in person events?

Feb
16

Join Industry leaders to learn how to build the CEO’s trust and win digital transformation leadership.

Jan
13

Don't go into 2022 without figuring out how to personalize your customers AI experience

Dec
2

CMO's are taking bets on MarTech, are you hitting or folding?

Nov
30

How are your MarTech resources...are you spending wisely?

Nov
23

How are your MarTech resources...are you spending wisely?

Nov
3

Are you ready to analyze how you verify?

Oct
26

How to deliver great experiences through contextual interactions

Oct
7

Are you looking to improve CMO-CIO relationships?

Sep
22

Social media is shaking up the advertising game in 2021, are you reacting or thriving?

Aug
19
Aug
12

Change is inevitable in marketing, and big changes are happening. Are you ready to pivot or get left behind?

Aug
9

We're excited to announce that events are back!

Jul
27

Are you feeling left out of the data revolution? Register now to learn how you can keep your company from being left in the dust.

Jun
23

Advanced email analytics is taking the marketing game to a whole new level….are you in?

May
26

Join us for a panel discussion on how to use real-time competitive social advertising intelligence to pivot strategy and outsmart the competition

May
19

As a CMO the first 100 days are critical to the rest of your career...do you have the tools to be successful?

May
6

Learn how one airline company fast tracked its consumer expectations into the future with CX innovation. 

Apr
29

Discover how major brands agencies use creative intelligence to optimize creative and content performance across their campaigns.

Apr
27

Discover what marketers need to survive and thrive in this new digital reality and how to navigate the customer journey. 

Mar
25

Discover why MarTech benefits both marketers and comms pros and how it leads to a more cohesive relationship through shared analytics, metrics and tools.

Mar
9

Discover how building stronger customer relationships can pay off in real measurable revenue for marketers.

Dec
2

Uncover how to leverage newer technologies such as AMP (Accelerated Mobile Pages) to drive more engaging, interactive and actionable experiences through email.

Nov
19

Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels within the marketing mix. 

Nov
10

Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline.

Sep
23

Explore survey and report findings on ways to realign marketing and communication strategies for consistent, effective brand messaging. 

Sep
14

Hear from over 60 industry icons and notable celebrities as they share how to navigate the new world order and ways to inspire positive change. 

Sep
13

This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage.

Jul
13

Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence. 

Jun
9

This event gives you the opportunity to interact with customer contact centre, customer experience and operations executives to foster new ideas and new opportunities.

May
28

Delve into how to obtain the highest returns from overall marketing campagin spend and how to better manage spend across the portfolio. 

May
21

Learn how to develop management programs that deliver the best outcomes and ways to maintain an efficient agency management. 

May
14

Explore how to get the most out of your existing content, and how to create future content efficiently and cost effectively.  

May
7

Learn how to obtain the greatest return possible for your martech investment and how to increase its performance. 

Apr
20

B2B Online is the only event where the top minds in manufacturing and distribution meet and learn, and build a true community.

Apr
14

This webinar will explore the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them.

Mar
31

This event will provide opportunities to learn strategies to strengthen leadership skills in communication, and ways to improve the influence of corporate messaging. 

Mar
19

The Grounded Summit provides the opportunity to network with fellow professionals while working together to strive to make a difference for our planet.

Mar
2

Sales Leadership participants will learn and share how their peers achieve scalable revenue growth and how they design, build, & manage their sales organizations.

Feb
25

Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence.

Feb
19

The Social Media WA Summit is returning to Perth on the 19th to 21st February 2020 at the Novotel Perth Langley!

Feb
12

This webcast will dive into ways to pinpoint detrimental marketing pitfalls and learn ways how to best avoid them.

Dec
9

This event will discuss marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future.

Nov
6

The Supernova Awards represent hundreds of finalists and winners who represent multiple roles, industries, and countries.

Nov
5

Participate in knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Oct
29

Rethinking how we are putting social advertising to work.

Oct
22

Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator?

Oct
16

CCO Fall will provide leaders in all areas of customer work with the unique opportunity to interact and network with one another.

Oct
8

A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change.

Oct
2

This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development.

Aug
8

Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?

Aug
7

Breaking down the leading practices of brands taking social advertising to new heights.

Aug
1

Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?

Jul
18

The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best practices and operating principles to stay competitive and drive corporate innovation and strategic digital transformation.

Jul
15

Discover how companies are using emerging technology, data analytics and new organizational models to navigate industry changes.

Jun
25

Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers. 

Jun
17

This annual thematic programme gathers the global design community to explore the use of design in tackling the big issues of today.

Jun
13

Learn to establish business intelligence that pertains to the best business strategies.

May
21

Transform your programmatic strategies.

  • Europe
  • Northern and Western Europe (NWE)
May
8

Discover how to make informed decisions and ensure success at a time when life moves a mile a minute.

May
7

Spend time engrossed in immersive content and meaningful conversations on changing experience economy.

Apr
18

Join our webinar with Microsoft on the key digital trends that will shape how we work, analyze and engage.

Apr
16

How can you boost your digital leadership? Request your invitation to join your c-level executive peers.

Apr
10

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Apr
10

Join the discussion with experts and visionaries at this one day online event. Don’t miss your opportunity to have your questions answered.

Apr
3

Engage in a robust discussion on how to offer emotion throughout the customer journey at a full-day event in Paris, hosted by SAP.

Apr
2

Understand the value of geographic branding for commercial success

Mar
28

Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization.

Mar
25

Customer Expereinces executives gather to develop cutting-edge CX strategy 

Mar
25

Designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns.

Mar
7

Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.

Mar
6

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Mar
5

Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences.

Feb
20

Bringing together the world's best cult brands to share secret marketing techniques. 

Dec
12

Bringing together CDOs to address the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media

Dec
3

IGNITION will bring together an engaged community of innovators, business leaders, and emerging entrepreneurs who will inspire you to think differently.

Nov
21

A pioneering event fusing mar-tech, strategy and creativity will bring together a diverse range of marketers packing knowledge with great storytelling

 

Oct
24

Explore transformative opportunity in the coming decade for an all-encompassing edge ecosystem with more distributed IT architecture improving data integration.

Oct
18

The dinner’s discussion will center around a new call to action to shift thinking to more intentionally impact and build better relationships with customers.

Oct
18

Marketers and customer voice experts will share reactions and prescriptions to analyze and apply customer voice to power better relationships with their customers.

Oct
16

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Oct
11

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Oct
2

A Peer-Powered Innovation Session to Spark Marketing Supply Chain Activation

Sep
30

Explore cutting-edge technologies, the latest products and services on the market, and the knowledge to overcome your business challenges at PRINT® 18.

Sep
18

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Aug
20

Join some of the most brilliant minds in the industry to advance the practice of marketing and improving the way that we experience content!

Jul
18

PRIMIR, ​the ​Print ​Industries ​Market ​Information ​and ​Research ​Organization, expands ​upon ​its ​legacy ​of ​providing ​vital ​data ​and ​content ​from ​new ​PRIMIR ​studies.

Jul
10

Join us as we host a one-hour webinar on how companies can maximize the impact of their video investments.

Jun
28

Join us along wtih SAP Hybris and Hootsuite in Paris to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

Jun
26

Join us along wtih SAP Hybris and Hootsuite in London to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

Jun
20

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Jun
19

Where the top minds in retail meet, collaborate and learn about what's disrupting the industry today.

Jun
14

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Jun
13

Meet us in Amsterdam to explore how marketing technology redefines the industry and allows marketers to create data-driven strategies.

Jun
13

Join us along  with SAP Hybris and Accenture in Amsterdam to discuss how the state of digital transformation is creating more opprtunities for marketers.

Jun
7

Join us as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Jun
5

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

May
23

Join us as we look into how Microsoft leverages social media to build relationships with its audience.

May
22

How can marketing be made human again and when did we forget how to build real relationships with real, live human beings?

May
22

Brand Finance will share insights from their 2018 UK Most Valuable 150 Brands Report, focusing on the key trends revealed in the report. 

May
17

Join us along  with SAP Hybris and Accenture in Stockholm to discuss how the state of digital transformation is creating more opprtunities for marketers.

May
16

Meet us in London at the leading European event for marketers who want to transform their programmatic strategies.

May
16

Join us as we debate and discuss where and how data-rich engagements, including email, have shifted and transformed strategies.

May
11

The Summit in New York will feature executives from HSBC,eSurance, groupM, AIG, GE Transporation, Johnson & Johnson, and more.

May
2

Join us as we look into how Microsoft's transfomation fostered a culture of market-centric and customer-centric innovation to advance the organization.

 

May
1

Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints.

Apr
19

Join us and IBM Watson in New York City to discuss how the shift toward the customer has necessitated innovation across data, analytics and operations.

Apr
18

Join us as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements. 

Apr
12

The Chief Marketing Officer (CMO) Council is returning to New York City for an exclusive, complimentary dinner roundtable, and we invite you to join us on April 12, 2018, for an evening of lively discussion with your marketing peers.

Mar
27

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Mar
20

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Mar
8

Join the CMO Council along with Marketo as we talk about owning the customer experience.

Mar
6

X4 is a 3-day masterclass in Experience Management. Learn how to turn customers into fanatics, employees into ambassadors, products into obsessions and brands into religions. Learn More: https://www.qualtrics.com/x4summit/

Mar
6

Join the CMO Council as we host our first dinner dialogue in Boston for 2018.

Mar
1

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Feb
27

Join the CMO Council, in partnership with Microsoft, as we discuss what makes a good customer experience.

Feb
22

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Feb
15

Join the CMO Council as we host our first dinner dialogue in Los Angeles for 2018.

Feb
13

Join the CMO Council as they host their first Dinner Dialogue in San Francisco for 2018.

Feb
1

Join CMO Council, an event partner for The Brand Finance Global Forum, as we bring together senior marketing executives to discuss the link between brands, strategy and financial performance.

Jan
31

Join The CMO Council, in partnership with The Brand Finance Forum, at the Brand Finance Global VIP Dinner in London to discuss the latest issues in brand, strategy and financial performance.

Jan
31

The CMO Council will host its first Europe Advisory Board Meeting of 2018 in London. 

Jan
30

Join us in San Francisco for the opportunity to learn from the top coaches and digital curators from across global sport, in one room!

Dec
12

Join the CMO Council, for an intimate roundtable dinner dialogue centered around the big goals and mandates marketers have for 2018.

 

Dec
7

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Dec
6

Join Liz Miller, CMO Council, Cindy Vandecasteel, NGDATA and Jeroen Bronselaer, Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.

Dec
5

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Nov
27

Join us we explore the latest topics in the digital marketing realm, such as smart data, predictive analytics, big data, blockchain technology and many more.

Nov
16

Join Mary Anne Hensley, from the CMO Council, John Timmerman, Global Industry Evangelist at Teradata, and Peter Francis, Vice President Digital Growth and Acquisition at T-Mobile on November 16 at 1pm EST.

Nov
15

Join the CMO Council for an intimate roundtable dinner as we return back to New York. 

Nov
15

Join us in Toronto as we redefine traditional marketing practice to bring a transformation through innovation and technology.

Nov
14

Join the World’s Most Trusted Network of C-Suite Leaders

Nov
9

Join us as we visit Chicago for the first time this year to talk about the responsiveness requirement.

Nov
2

The 5th Annual Chief Digital Officer Global Forum (CDX) Silicon Valley Brand Innovation Summit IS set for November 2-3, 2017 in San Jose, California.

Oct
26

Join us on October 26, 2017 as we focus on bridging the gap between cybersecurity and brand protection.

Oct
26

Join the CMO Council along with Marketo as we talk about owning the customer experience.

Oct
24

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Oct
17

A Peer-Powered Innovation Sessions to Spark Go-To-Market Improvement Strategies

 

Oct
12

Join us as we discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.

Oct
12

Join us along with Vuble for dinner to talk about video performance, advertising placement and strategy shifting to get attention.

Oct
11

Join us in Toronto, for an intimate roundtable dinner as we revisit the conversation around the needs, requirements, and challenges marketers face in developing a solid foundation that will empower the data-driven customer.

Oct
4

Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience.

Oct
4

Join us for a Luncheon in Amsterdam on October 4, 4017 to identify where gaps may exist in our strategies.

Oct
3

Join the CMO Council, in partnership with SAP and Accenture, at our upcoming dinner dialogue event being held on October 3, 2017, in Stockholm.

Sep
26

GMIC Jakarta 2017 is a great opportunity to expand your company’s reach and solidify its position in Southeast Asia.

Sep
26

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Sep
26

We've partnered with Symosos to bring The Sysomos Summit to San Francisco!

Sep
18

The Sales 3.0 Conference, Las Vegas will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth.

Sep
12

Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media.

Sep
12

Join us as we discuss the steps that marketers can take to better inform and influence the customer journey.

Aug
23

Join us as we discuss how brands are evolving email strategy to advance the customer experience.

 

Aug
22

Join us as we discuss what cognitive computing is, what it is not, and how it is poised to fundamentally change how marketing teams work.

Aug
14

Join us in Boston August 14-17 for eTail, where the top minds at America's most successful retailers meet and learn. 

Jul
26

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue on July 26, 2017.

Jul
19

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys.

Jul
6

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Jun
28

Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM EST.

Jun
22

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys.

Jun
22

Join us in San Francisco as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Jun
20

Join us in Atlanta as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Jun
15

Although brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges in meeting customer expectations.

Jun
14

Join us in New York City as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Jun
13

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue on June 13, 2017.

Jun
5

Leading technology companies will be there to give attendees a hands-on look at their latest innovations for customer engagement.

May
22

Growth is the top concern of C-Suite leaders. Growth that creates market leadership. Growth that builds loyalty and trust with customers. 

May
16

Join us on May 16- 17th along with your marketing, commerce and sales peers for a dynamic executive summit.

May
4

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue. 

May
2

Ad fraud, click fraud, poor inventory quality, kickbacks…all of these words are making headlines. 

May
2

Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference.

Apr
27

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Apr
25

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Apr
25

Keynotes from James Corden, Tony Award-Winning performer, and host of “The Late Late Show” on CBS, and Grammy Award-winning musician and actress, Queen Latifah.

Apr
19

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Apr
11

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue. 

Apr
6

As digital marketing continues to evolve, modern marketing executives face increasing pressure to engage the demanding consumer in the right channel at the right time.

Mar
30

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue around the needs, requirements, and challenges marketers face.

Mar
28

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers face. 

Mar
28

Join us to learn industry insights and next best actions for marketing executives looking to overcome roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.

Mar
20

Gain exclusive access to industry-winning case studies and original research; Unlock new insights to develop and measure great creative; Take home the most up-to-date tools to boost your advertising effectiveness.

Mar
14

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. 

Mar
1

The Chief Marketing Officer (CMO) Council will take the opportunity at Mobile World Congress to gather marketing peers together to discuss critical issues facing brands. 

Feb
23

Los Angeles, CA

Feb
23

The new mandates and opportunities to be gained through social data.

Feb
22

Aligning Campaigns, Content and the Customer for Exceptional Experiences

Feb
16

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Feb
7

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Jan
31

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Jan
26

Establishing and Implementing a Customer Data Platform to Get Moving Forward

Jan
26

Best Practices for Telecom, Media and Entertainment Industries

Jan
24

Chicago

Jan
5

This conference aims to provide a platform to discuss, debate and share insights around reaching consumers in emerging markets.

Dec
20

How to transform the customer experience and meet the needs of today’s customer

Dec
13

San Francisco

Dec
8

New York

Dec
1

Toronto

Nov
30

Toronto

Nov
29

Bay Area

Nov
17

New York

Nov
15

Berlin

Nov
15

Atlanta

Nov
10

Chicago

Nov
10

This webinar will discuss the findings of the lastest study by the CMO Council and Bazaarvoice, titled "Shopper Marketing: The New Rules of Engagement."

Nov
8

Mexico City

Nov
7

The C-Suite Network Conference brings together executives from the most successful companies and organizations to share their challenges, success and lessons learned. 

 

Nov
3

London

Nov
1

Amsterdam

Nov
1

This by-invitation-only symposium is sponsored by Ricoh Boulder, USA and will be November 1 - 3  at the Ricoh Boulder Campus and nearby St. Julien Hotel.  This meeting is for executives in the direct mail and marketing industry who are interested in how new advancements in analytics and technology can drive opportunities and changes in customer engagement. This event is a mixture of presentations, round tables, and networking with marketing peers and subject matter experts.

Oct
27

Savvy digital marketing leaders are connecting online and mobile experiences directly to calls and conversions that drive the bottom line.

 

Oct
19

Join the CMO Council as we discuss the new opportunities in business models, digital engagements and experiences including subscription services to recurring payments.

Oct
18

New strategies are developed in an effort to boost the bottom line. But even the best-laid plans get sidetracked.

Oct
11

Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. 

Sep
22

In today's expanding marketing landscape, the chief marketing officer is faced with sheer chaos that must be tamed for better business.

Sep
20

 CMO Council SVP of Marketing, Liz Miller, will be speaking.

Sep
19

Brings you the best global knowledge and tools to get you off to a flying start or to accelerate your existing activities. 

Sep
19

Join the crème de la crème of over 300 marketing practitioners across China for a knowledge sharing and networking experience. Hear from 50 expert speakers on delivering the latest innovative campaigns, providing key actionable takeaways to enhance your digital marketing strategies and return on investment (ROI). Their interactive presentations and case studies will offer you practical tips and tactics in analytics, content marketing, ecommerce, mcommerce, mobile marketing, mobile video, programmatic buying, search, social, virtual reality and much more.

Sep
13

Dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT.

Aug
24

Join the CMO Council for an exclusive executive roundtable focused on tackling marketing measurement challenges as a whole, but also how agile marketing measurement fuels the agile marketing engine.

Aug
17

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

Aug
10

This roundtable event will focus on the critical next steps forward as brands take advantage of recent marketing technology investments and start advancing strategies in analytics, experience and customer journeys.

Jul
28

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

Jul
21

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

Jun
16

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

Jun
9

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

May
17

The CMO Council is thrilled to announce the 2016 CMO Council Elite Retreat on Tuesday, May 17, 2016, to be held in conjunction with the SAPPHIRE NOW conference in Orlando, Florida. The Elite Retreat will gather senior marketing leaders for a full day of networking and thought leadership, as well as exclusive marketing master classes focusing on the strategies, technologies and tactics that are driving innovation and competitive advantage for businesses today.

 

We are fortunate to have exclusive access to some of marketing and commerce’s foremost leaders in big data, analytics, digital transformation and customer experience innovation, who will be joining us for this full day of learning, debate and discussion. Highlights of our packed agenda include:

  • Technology trend tour: See the latest innovations in marketing and commerce technologies firsthand

  • Executive briefing of new research from the CMO Council and SAP, followed by an executive roundtable to discuss key findings

  • Marketing master classes to give in-depth training and real-world examples of marketing and commerce’s hottest topics

Attendees will be provided with two nights of lodging accommodations, along with ground transportation between our hotel venue and the conference venue. Elite Retreat attendees will also be provided with a complimentary three-day pass (a $2,295 value) to attend SAP’s annual conference of digital transformation. With dynamic keynotes, an exhibit hall filled with hundreds of today’s most critical business technologies and a closing concert headlined by Coldplay—fresh from their Super Bowl 50 Halftime performance—SAPPHIRE NOW alone is an event not to be missed. Now, we will up the ante with the Elite Retreat.

Space will be extremely limited, so be sure to mark your calendars today and let us know if you are interested.

May
15

With 2,000+ attendees, 300+ speakers and 200+ CEOs, Shoptalk is the first large-scale NextGen Commerce event.

May
4

Digital Marketing 2016 will present an informed and knowledgeable discussion on digital marketing developments and strategies in the ever-evolving and fast-changing technology environment. You’ll have the chance to see what campaigns are being driven by Australia’s top businesses, while also gaining insights from some of the nation’s most innovative thinkers in the digital marketing space. 

Apr
12

The CMO Council, in partnership with Sysomos, will host an executive roundtable to gather subject matter experts and marketing peers to share best practices and insights around the shifting conversations of the customer and the opportunity marketing has to bolster business strategy.

Mar
22

BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, March 22, in New York, will examine the drivers of $61 billion in spending by brand marketers targeting local audiences. The program will offer a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.

 

The summit will address key questions, such as: how does "local" add value to brands? What are the challenges and opportunities in data-driven marketing and data science to effectively measure, distinguish and deliver local brand messaging to drive consumer response? How are adtech and martech platforms and ad networks creating new successes for brands seeking to drive higher ROI with local investment and activations? Where is programmatic advertising headed and how does it drive targeting, efficiency, ROI? If you’re looking for answers to questions like these, attend BIA/Kelsey BRANDS and discover how you can take a giant leap forward with your local targeting efforts. 

 

Click here for more information on the summit. As a partner with BIA/Kelsey Brands, CMO Council members will save $100 on registration with promo code CMOCOUNCIL

 

Event website 

Mar
22
Mar
15

The 360-degree view of your customer has become something of a marketing unicorn—that thing you know is worth chasing for better customer engagement, retention and acquisition but feels impossible to find in today’s climate of slow corporate change and legacy infrastructures. In the past, we could afford to put off the hunt, saying that perfection was costly and that sales goals don’t wait for magical creatures. In today’s age of the customer, the opportunity to place corporate before customer or product before personalization is a thing of the past.

 

As the CMO Council continued the ongoing dialogue around customer engagement and the search for the single point of customer truth, we gathered peers for a one-hour interactive webcast to debate and discuss:

 

  • Transitioning the conversation from if we can build a better 360-degree customer view, to how we start the journey and begin organizing the construct
  • The role played by new technologies and channels, including a case study on how interactive personalized videos are shaping more impactful engagements

 

We were joined by Forbes Insights writer and researcher, Lynda Brendish, along with Pitney Bowes Unicorn Catcher and Customer Engagement Lead Liz Roche, who shared primary research and insights from the Forbes Insights report, “Engagement in the Age of the Customer.”

 

There is no single silver bullet to drive consistent customer engagement, but the strategies and technologies discussed in the webcast will set the stage for greater marketing success and will provide a glimpse of that magical unicorn. Thanks to our partners at Pitney Bowes, attendees also received a complimentary copy of the Forbes Insights report.

Mar
9

Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference between knowing your customer is facing a blizzard versus a heat wave. But as the customer becomes more saavy about what experiences “should” exist, molding their expectations even more acutely and raising expectations, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

 

What are the implications of failing to deliver contextual experiences to today’s connected customer? Have the complexities of the enterprise, including our own strategies, solutions and systems, made the delivery of highly relevant, contextual experiences feel impossible? How are today’s business leaders redefining contextual in order to actually put the customer experience in context of the customer and the business?

 

The CMO Council, in partnership with SAP, kicked off a discussion into the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion focused on the new meaning of context, in total context of the customer and the business. Adding their insights to this one-hour interactive webcast were brand marketers working to advance their personalization and experience strategies along with experts in context, experience and looking far beyond CRM.

Feb
25

In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield profit and success. Marketers have embraced their role as the orchestrators of the customer experience, but there is still a real need to remain in the driver’s seat in steering bottom-line growth and enabling sales engagements.

Join the CMO Council as we explore the new secret sauce of the smartest CMOs—predictive intelligence. With the right predictive tools, all of this insight can be derived from data already collected across the organization and can be supercharged with third-party intelligence to pinpoint and predict just where organizational resources can be deployed for maximum effect.

The CMO Council will be joined by experts from Radius, industry leaders in predictive marketing intelligence, along with brand leaders who will share their own best practices and case studies in transitioning their organization’s data into actionable results. Among the core questions to be debated and discussed in this one-hour interactive webcast:

 

  • How are leading brands uncovering real opportunities that will move the needle instead of guessing based on gut, history or hope?
  • How critical is speed in advancing the intelligent business? Can organizations afford to wait to gain hard-fought predictive insights?
  • Where and how are B2B marketers advancing predictive analytics, and how has this shifted over the past several years? What has been the most compelling business case for this new level of advanced analytics?
  • How have intelligent businesses made fresh decisions that are decisive, immediate and impactful? What key data resources are required, and how has the business responded to this newfound insight?
  • As we head into 2016, are there hot markets and opportunities that organizations can immediately access to hit the ground sprinting?
Feb
18

According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.

 

In fact:

  • 44 percent of marketers admit they do not have good visibility into customer lifetime value and retention rates
  • 36 percent feel that the current market environment is cluttered and confused, with a mass of online and offline communications adding to the noise and making it more challenging to engage with customers
  • 47 percent of marketers are collecting and analyzing data separately, creating an environment of disconnected channels and disconnected intelligence

 

So where will marketers need to invest, innovate and advance in order to reach their goal of delivering on the power of personalization? With an ever-growing list of marketing priorities, what personalization priorities exist? How do we ensure that the investments in talent and technology are moving the revenue needle? How do we finally put an end to “random acts of marketing” and, once and for all, create a connected, multi-channel experience that is in the context of the brand and the customer? What does the must-do punchlist for prioritization look like for the entire customer-engaging organization?

 

Join the CMO Council as we gather a roundtable panel of guests to discuss the key marketing priorities that will make personalization a priority in the coming year. This will be an hour-long roundtable discussion of the needs, issues, challenges and big wins that marketers can achieve in the coming year. Joining the CMO Council on the panel will be experts from Pegasystems, who will be providing industry best practices and insights from leading brands. 

Feb
3

When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the fear of “analysis paralysis” and turning the threat of big data into big opportunities with customers. Yet in survey after survey and study after study, CMO Council members agreed that while the desire to achieve dynamic customer experiences was there, the reality of using data to create these experiences was a difficult task, especially when the customer was demanding personalization beyond the confines of marketing-only data.

So how are best-of-breed brands truly forging ahead with data? What are the new buzz-worthy opportunities that will make headlines (and possibly headaches) for marketers in 2016? Will the Internet of things truly be the opportunity that analysts are predicting, or will it be yet another far-off dream that only the richest brands can afford? Where will the customer expect brands to meet them next? And who is already on the path to meet these rising demands?

 

To kick off 2016 and begin to circulate some new ideas, the CMO Council partnered with Teradata to host a one-hour webcast to discuss the big trends of 2015 and where the new year will take us. Among the key topics discussed:

 

  •  New expectations for data: From aggregating data from new sources to managing and cleansing the data we have, what are the new requirements for the data-driven business?
  • The Internet of everything: Beyond smart cars and connected homes, the Internet of things will tell us more about our customers while demanding new intelligent engagements…are we ready?
  • Anonymous no more: The difference between crossing the creepy line and thrilling a customer with relevance is a thin one that demands that marketers connect the dots between a single user’s known and unknown behavior online…but how?

 

The webcast also identified big opportunities ahead of us in 2016 and how to start identifying practical steps to advance the journey to success.

 

Speakers:

 

  • Liz Miller, SVP Marketing - CMO Council
  • Vi Murphy, Sr. Digital Marketing Evangelist - Teradata
  • Sean Shoffstall, VP, Innovation & Strategy - Teradata
Jan
26
Jan
8

At the upcoming CMO Council’s executive roundtable luncheon, the focus of our conversation will be around the key findings of the new report from the CMO Council/SAP study entitled “Gaining Traction Through Each Customer Interaction,” set to be released on 6 January. This interactive discussion will delve into the core issues, needs and challenges brands face in today’s era of customer-defined journeys and digital experience overload, as well as and identify action plans to turn strategy into opportunity as we move into 2016. We are thrilled to be joined by SAP’s Global Chief Marketing Officer, Maggie Chan Jones, who will be sharing her perspectives on the orchestration of a global customer experience strategy, as well as her own views on key customer trends shaping the next evolution of customer experience demands.

Dec
10
Dec
6

Chief Marketing Officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation and new subdivisions in the C-Suite including new “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation.

Dec
1
Nov
26

The World Marketing Congress, home of the 100 Most Influential Global Marketing Leaders andn Master Brand Awards, will bring marketing leaders together to recognize those brands and individuals that stand out in a world of permanent, unrelenting change and explore a variety of important topics.

Nov
17

Join over 400 digital marketers as ClickZ Live (formerly SES) returns to Chicago with an action-packed, educationally-focused agenda that will cover the latest digital marketing tips, tricks and tools that will make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns in 2016.

Nov
17
Nov
12
Nov
10

Since “mad men” took over Madison Avenue, marketing departments have spent billions to uncover consumer attitudes and influence them. Recent behavioral research has shown that the link between consumer attitudes and behavior is weak, while uncovering stronger drivers of choice and behavior.

Nov
4
Oct
29
Oct
20

MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’ll be the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success.

Oct
12
Sep
29

The Economic Times Corporate Communication Summit has been crafted to give communication professionals an opportunity to interact with industry leaders, management experts as well as their peers to understand how to advance their company’s goals while handling its reputation management across multiple channels.

Sep
28

The CMO Council is excited to be partnering with Advertising Week as a part of Advertising Week XII. One element of the week-long marketing experience is the Advertising Week Marketing Academy, which will take place on September 28-29. This will be a unique marketing education opportunity for senior marketing leaders to take a deep-dive into Advertising Week’s thought leadership programs, designed to drive the business forward and influence the global industry.

 

During the two-day marketing education session, Academy Candidates will go through a highly personalized and curated course of unique speakers, facilitated discussion sessions and peer-to-peer learning. Topics of discussion will include Big Data + The CMO: What’s Next, Inspiring Your Creative Team to Greater Heights, Technology You Should Chase (and Leave Alone), How to Be a Balanced Marketing Leader, Articulating the Numbers in the Board Room Better Than Ever, and Real-Time: How Dashboards Can Enhance Your Leadership and Message.

 

To learn more about the benefits of this marketing education opportunity, please visit the AW Academy Benefits page.

 

This strategic session will elevate personal marketing leadership skills and will be an opportunity to create an ongoing community of peers. The CMO Council is excited to offer its members 20 percent off admission to Advertising Week Marketing Academy. 

 

To reserve your place in the Academy, please apply here.

Sep
16

The CMO Council’s move to identify and promote marketing technology innovation will start at DEMO Traction Boston.

Sep
14
Aug
26

How often do your Marketing and Sales teams lament about the state of your organization's customer and prospect data quality?

Aug
25
Aug
19

Build Business: go beyond is the only business development, marketing, and leadership conference designed specifically for the A/E/C industry.

Aug
11

The World Brand Congress will be the single largest rendezvous of best brains behind some of the world's most successful and sought after brands.

Aug
10

ClickZ Live is the most cutting-edge, all-encompassing digital marketing event series in the world today.

Jul
30

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

 

Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

 

Beyond automation, campaign deployment and even lead generation and opportunity capture, marketing needs a new toolkit. The systems and strategies that will be required to effectively deploy them will also demand new questions: Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization? Does the front line know everything there is to know about the customer? What strategies, linkages and alignments will help make sales and marketing smarter? How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?

 

We will also be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

  

Speakers:

  • Liz Miller, SVP, Marketing - CMO Council
  • Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes
  • Maureen Duff, Managing Director, Head of Global Marketing - Pershing
 
Jul
28

Adobe Digital Marketing Symposium is the premier digital marketing event designed to inspire you to find new opportunities and valuable skills to get the most from your digital strategy.

Jul
23

In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. Some 60 percent indicated that they planned on looking at personalization as a key route to maximizing customer revenue, and when asked what could hold back their plans, the majority indicated they did not have the analytics, insights or predictive technologies needed to effectively leverage data to personalize experiences.

 

Eight years later, many marketers feel they are in the same position, struggling to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue (and not engagement metrics, like clicks or views) is the goal.

 

While marketers are still looking to power experiences with personalization and relevance, customers are in a very different space than in 2007. The expectations for service—from self-service to always-available personal or face-to-face service—continue to increase rapidly as customers are not willing to wait for answers or resolutions to issues. Our customers are also being offered new and often more compelling options from new contenders and disruptors…and even worse, despite years of loyalty building, customers are even more willing to leave the brand fold in favor of experiences and service options that can overshadow pricing and promotions. Customers are not just wanting to be known and heard; they are demanding it.

 

So how are leading marketers predicting where and how customers will react along their engagement journeys? Are there new, harder and more pointed questions that marketers must ask of their own customer experience strategies to better shift to the expectations of the customer? Are we too focused on campaign success while ignoring customer success? How do we know if the customer experience we have developed is actually aligning with the customer’s mindset, behavior and expectations? Have we really thought about the customer first?

 

To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.

 

Speakers:

- Liz Miller, SVP Marketing - CMO Council

- Rob Walker, PhD, Vice President of Decision Management - Pegasystems

- Josh Kruter, SVP, Digital Product - Clear Channel

Jul
21

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. In response, many organizations have turned to data storage solutions to help keep track of these changes, but this often leads to customer data being dispersed across multiple systems. Organizations now need business agility to leverage these insights from disparate sources of information to optimize the customer experience and capitalize on new opportunities ahead of their competitors.

 

At this interactive CMO Council executive roundtable dinner, we look to debate and discuss the state of the agile marketing organization and our ability to keep pace with the digitally demanding customer. We will be joined by Bill Borrelle, Pitney Bowes’ Senior Vice President of Brand Strategy and Integrated Marketing Communications, along with Jeff Goldberg, Marketing Leader for Customer Information Management, who will share an expert perspective around “The Age of the Left Brain in Marketing:  A CMO Toolkit to Understand Everything About the Customer in the Digital Era.” 

During dinner, we will explore such questions as:

  

  • Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization?
  • Does the front line know everything there is to know about the customer?
  • What strategies, linkages and alignments will help make sales and marketing smarter?
  • How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?
Jul
21

The inaugural Internet of Things (IoT) Influencers Summit is set for July 21 at Levi's Stadium (Home of the 49ers) and will focus on the emerging business and use case for IoT app development and platform investment.

Jun
25

Marketing strategy mandates ebb and flow—from content marketing as a priority to the rise and questioning of big data—yet one mandate remains ever-constant across the C-suite and board-level view: customer revenue optimization. For organizations with decidedly digital commerce directions, the monetization picture can range from the sale of products to the monetization of content, resources or services.

Please join the CMO Council's executive roundtable where the focus of our conversation will be around the realities of transforming organizations, strategies and revenue models as well as developing winning strategies to emerge from the online revenue maze.

During dinner, we will explore such questions as: 

  • From streaming video to subscription-based content feeds, marketers are identifying new products, but need the infrastructure to be able to quickly, easily and painlessly bring these revenue generators to market. Is your business ready to join the over-the-top content economy?
  • The digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is your organization’s customer experience scalable and ready to be automated?
  • From content to products and services, every organization across B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based, over-the-top market. The question becomes: is your organization ready to support this?
Jun
23

Contextomy happens when we quote something out of context in a way that distorts the intended meaning of the content. In the late 1990s, quotes were used out of context in movie posters; critics were quoted as saying “It’s terrific!” when they really said, “It’s a terrific waste of time!” Today “contextomy” has lost meaning.

 

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.

 

Customers expect relevance and connection with the brands they choose. There is a new social contract between brands and buyers based on the use of customer data to enhance the user’s experience. This makes the experience more personal and delivers contextual value to the individual customer’s life—not the lives of people who are similar to them. This can have one of two outcomes: a terrific customer experience or a terrific waste of time. Not understanding the difference will have a direct and possibly negative impact on commerce and engagement.

 

To explore marketing’s mandate to better identify, understand and engage with today’s customers in a rich, contextual and real-time manner, the CMO Council, in partnership with SAP, will host a one-hour interactive webcast to join brand leaders to discuss and debate where and how context, content and the customer must converge in today’s commerce journey. 

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Bernard Chung, Sr Director, Global Solution Marketing- SAP

JP Kuehlwein, Executive Vice President - Frederic Fekkai

Gerald Youngblood, Director of Worldwide Channel Marketing - AMD

Jun
18

The new era of digital, social and mobile, has given rise to a new breed of consumer. More than ever before the customer has found their voice and they are using it!

Jun
18

In today’s digital economy, the marketing landscape is undergoing transformational change. Innovative startups launched just a few years ago have now skyrocketed into major brands. Delivering on the true promise of SaaS and the cloud, these innovative companies are at the forefront of a major disruptive wave, changing the fundamental way that consumers purchase and experience everyday products and services.

 

Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

 

Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

 

To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast to discuss and debate the realities of transforming organizations, strategies and revenue models and developing winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

 

Some of the key questions to be addressed include:

  • From streaming video to subscription-based content feeds to innovative new products and services, marketers today are identifying new market niches, but they need an agile infrastructure. Is your business ready to join the digital economy?
  • Today’s digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is the customer experience scalable and ready to be automated?
  • From content to products and services, every organization across both B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based economy. The question becomes: is the organization ready to support it?

 

Speakers: 

  • Liz Miller, SVP Marketing - CMO Council
  • Gene Hoffman, Chairman/CEO - Vindicia
  • Miriam Volle, Business Marketing Communications Leader - Kaiser Permanente
  • Vidya Vishal, Enterprise Growth Leader - Equifax
Jun
15

The Corporate Social Media Summit New York 2015 will guarantee you social success in 2015 and beyond. Now in its sixth year, #CSMNY is America’s leading social media event with 45+ big brand speakers (including 15 CMOs and CCOs), 350+ corporate peers, 4 tailored tracks and 20+ interactive sessions.

Jun
10

It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is often laced with more hype than reality. This letdown has only heightened this defensive posture and led to the need for new forward-moving strategies that track to real action and revenue, not just the potential for return.

According to a CMO Council study titled “Mastering Adaptive Customer Engagements,” only 10 percent of senior marketing leaders are highly confident in their ability to leverage data to create exceptional experiences for their customers. A lack of data is also not to blame for this skepticism, according to 48 percent of respondents. So what is slowing our performance and ability to truly advance the organization and boost revenue? What could marketing achieve if less time was spent justifying past performance and more time was spent achieving growth and driving revenue?

 

It is time for a shift from a defensive posture to one that is decidedly proactive, targeted and intelligence- and offense-driven. It is time for a shift in how marketing thinks about data and how we leverage data for customer revenue optimization. Leading CMOs are moving far beyond the single-view metrics of campaign performance as justification of marketing ROI, turning away from “rearview mirror” metrics and instead looking for those actionable data insights that directly impact the business. This shift in thinking has been intentional and directed to aligning data and intelligence strategies with business performance goals and real revenue accountability to the organization.

 

This conversation is, at its core, about shifting the data mindset from asking “why” into a process of tapping into relevant streams of intelligence to start asking “how,” with the express purpose of accelerating revenue growth. To help make this shift, the CMO Council is hosting a series of engagements in partnership with Quantifind—both live and virtual—to start this dialogue.

 

Key topics to be addressed in the CMO Council’s webinar include:

 

  • How can an organization shift the data mindset away from a single-vector approach and instead tether data to drive revenue?
  • In an age of big data overload, marketers need to cut through the noise and clutter to quickly connect marketing action with revenue. So how does marketing deliver insights that matter to the business?
  • What are the actionable channels of insight that can elevate brand strategy and enable marketers to understand what actually drives customers to purchase?
  • In a sea of massive data sets and countless big data promises, what is really missing, and what will move the needle?

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Thom Kozik, VP of Loyalty- Marriott

Rob Roy, GVP of eCommerce & Interactive Marketing- Time Warner Cable

Ari Tuchman, CEO and Founder- Quantifind

Jun
7

The C-Suite Network Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to candidly talk about the challenges of success in a world that’s unlike any we have experienced.

Jun
2
Jun
1

Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth. 

May
25

The Smart Data Summit will explore the future of data management and how smart data and analytics can drive revenue growth. Focusing on using analytics to ensure superior customer experience and loyalty, the summit’s topics explore the myriad ways in which predictive big data and analytics can have a very real impact on business performance in industries such as retail, telecom, banking and services.

May
20

Youth Marketing Strategy (YMS) is Voxburner’s flagship event and the biggest youth marketing industry event in Europe and the US.

May
19

MRMW is the most prestigious market research event of the year that connects the very best from the insight, marketing research and high-tech industries.

May
11

Are you expanding your brand’s global reach? Seeking new ways to engage customers? Striving to deliver a lifetime of value? Get inspired at SDL Innovate 2015 and gain actionable insights from market leaders, experts and your peers on how to bring your brand to the world.

May
7
May
5
May
5

The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand and know more about what makes a customer buy. In a recent CMO Council study titled “Mastering Adaptive Customer Engagements,” only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.

So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? Why is a flawed view somehow an acceptable replacement for an accurate and complete understanding of our customer? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.

 

Data is also at the core of the challenges marketers are facing specific to streamlining and optimizing marketing technology strategies. When senior marketers were asked what challenges most stymied the adoption of new technologies, 54 percent pointed to issues with integrating increasingly fragmented and complex customer data sources.

 

While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.

 

This raises a whole new series of requirements and complexities. With a growing marketing technology stack and an increasingly complex data repository, how can marketers start from where they are today? How can data actually accelerate growth, revenue and opportunity? How can marketers actually work to optimize performance by ensuring that complex customer data from new, third-party sources is validated when it enters the organization?

 

The CMO Council, in partnership with Trillium, hosted an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we explored how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.

 

Speakers:

 

- Liz Miller, SVP Marketing, CMO Council

 

- Scott McAllister, SVP of Consumer Digital Marketing + Revenue, Time Inc.

 

- Denise LaForgia, Product Marketing Manager, Trillium

Apr
30
Apr
29

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

Apr
28
Apr
28

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

Apr
23
Apr
22

DEMO Traction is a NEW conference focused on connecting the most promising growth startups with prospective customers and investors. Attend DEMO Traction to see 40 fast-growing startups deliver innovative new tech solutions across IT, marketing, sales and operations.

Apr
22

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

Apr
21

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

Apr
20

LGBT Week is all about connections. How can you identify the best markets within LGBT to maximize ROI?

Apr
16
Apr
16

Thursday, April 16, 2015

10:00AM PT/1:00 ET

 

Someone is following you…watching your every move…waiting for you to make the slightest indication that you might notice them, love them or even be devoted to them. Perhaps they see something there; perhaps they are just imagining it. They are hoping there is an emotion there when no such sentiment exists. But they act anyway. They send you a signal that they are there. They make it known…they want you to want them.

 

This sounds like the latest episode of a crime drama, doesn’t it? Sadly, it also sounds like a strategy conversation about how to use data to better find, follow and predict customer behavior in order to personalize and re-target in today’s digital world.

 

The lure of data-led tactics for web re-targeting and advanced customer experience applications is intoxicating for marketers, particularly when customers demand relevance and reward personalization with increased frequency and volume of purchase. But while this age of data-led marketing has opened up a world of possibility for engagement, personalization and real-time, one-to-one experiences, it has also prompted customers to grab indelible paint to draw the “creepy line”—that point at which knowing the customer turns from creating a relevant experience to exhibiting stalker-like behavior. The magic for marketers is not just understanding their customers, but understanding where that line in experience has been drawn…and knowing that while there are universal truths to engagement, the repercussions of crossing the creepy line can be detrimental to a customer’s desire to engage with a brand.

 

To address where and how marketers must engage and interact in a customer-defined scope of individualization and personalization, the CMO Council, in partnership with Teradata, hosted a one-hour webcast to kick off the discussion around just how close we can and should get to the creepy line. Joining the conversation were brand leaders who have made strides in driving relevant experiences that add value to the customer’s journey, in addition to customer intelligence experts to share key trends, mandates and best practices in moving beyond mass personalization to achieve true individualization.

 

Speakers:

Adam Contos, Senior Vice President of Marketing, RE/MAX

Liz Miller, Senior Vice President of Marketing, CMO Council

Apr
9
Apr
2
Mar
31

Marketing is increasingly a technology-powered discipline, challenging marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco.

Mar
30

With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivaled forum to hear from world renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns.

Mar
29

C-Suite Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to come together.

Mar
26

As more and more companies are expanding their international operations in order to grow, they need to think more carefully about how they offshore, outsource and implement new ideas. What does innovation in local markets look like in today’s globalised world?

Mar
24

Enter the age of the “entrepreneurial CMO” – a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget.

Mar
18

Wednesday, March 18, 2015

10:00AM PT/1:00 ET

With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 percent of senior marketing leaders are looking at global markets thanks to new market sizes and opportunities. And the majority (48 percent) also believe that presenting a strong story via optimized digital channels is the best path to success.

Despite the opportunities that new global markets present, there are also significant challenges and pitfalls that marketers must avoid to ensure that a relevant, contextual and robust customer experience is actually being delivered in a way these new global audiences understand and value. This is not just a conversation about how to translate a website. In fact, this is often where so many globalization strategies fail. This is a call to turn great digital experiences into globally relevant engagements, regardless of where customers live or what language they speak.

Join the CMO Council for an in-depth discussion into the new mandates to reach and engage the digital global customer. Experts from Lionbridge, Esri and ISITE will share their perspectives on where and how new strategies must be outlined to address the complexities of staging globally relevant conversations in the new digital world, regardless of whether this new customer is across the ocean or just across the street. Some key issues to be discussed in this interactive webcast will include:

The new expectations of the global customer—and a call for relevance across all channelsThe complexities of language, content and engagementThe impact of globalization on the bottom line: Are real-time experiences making real advancements in profitability and loyalty?

 

Speakers :

Robinson Kelly, Vice President of Sales Tech Services, Lionbridge

Josh Northcott, Manager of the Web Operations and Development, Esri

Brian Payne, Vice President of Technology, ISITELiz Miller, Senior Vice President of Marketing, CMO Council

Mar
17

The year 2015 is destined to benchmark the transformation of marketing to a diverse America. The days of silo marketing are ending and coming of age are key audience segments of which multicultural is front and center along with millennial, digital and total market approaches. Multiculturals make up a very large share (42.3%) of influential Millennials and therefore they should be considered prominently in any campaign.

Mar
12

The QSP Summit, now in its 9th year, is one of major references of current marketing and management, as a place for reflection on relevant topics, new opportunities and challenges.

Mar
12
Mar
10
Mar
5

The Malaysian consumer is on the move, challenging even the savviest marketers with new channels, technologies and consumer behaviour. Over 75 percent of marketers think marketing has changed more in the past two years than in the previous 50.

Mar
5

To win at marketing today requires the mentality of a lean start-up, flexible organizational structures and a keen understanding of cutting-edge technology.

Mar
5
Mar
3
Feb
26
Feb
25

TFM&A is the premier event for modern marketers to source and maximise the use of technology-powered marketing, enabling increased customer engagement, measurable returns, and enhanced professional knowledge

Feb
24
Feb
19
Feb
12
Feb
12

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

Feb
12

The event is dedicated to issues related to the effective use of mobile technology in both the public and private sector. A high level of specialized institutions to ensure accompanying research and research and industry professionals and practitioners.

Feb
11

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

Feb
10
Feb
10

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

Feb
5

The Indonesian consumer is on the move, challenging even the savviest marketers with new channels, technologies and consumer behaviour.  Over 75 per cent of marketers think marketing has changed more in the past two years than in the previous 50.

Feb
5
Feb
3
Jan
13

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power. 

Dec
11
Dec
11
Dec
10
Dec
10
Dec
3

How are enterprises transforming in today's mobile-first, cloud-first world? Today's business leaders from across the organization are making innovative uses of technology to enhance customer experiences, transform into a digital business and become more responsive.

Nov
25

Welcome to a new, more competitive era of the future customer. The Future Customer Summit will bring together senior level customer experience executives across the Banking and Finance vertical throughout the Middle East & Africa to discuss the latest customer experience strategies across all channels and touch points.

Nov
19

the 2nd Annual Chief Digital Officer Global Forum is an exclusive, by-invitation-only, thought leadership and networking event that will convene a high-caliber, hand-picked group of senior digital operating executives and industry influencers to discuss and debate the state of the connected consumer. The event will offer a mix of “pre-conference” private sessions for qualified digital operating executives and compelling and engaging keynotes, interviews, and high-caliber panels along with ample networking time and unique off-campus social activities for all attendees of the Executive Forum.

Nov
16

The C-Suite Network Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to candidly talk about the challenges of success in a world that’s unlike any we have experienced.

Nov
14

A Master Brand is defined as a singular, dominant brand that a firm embodies & projects over all its other brands.

Nov
14

The CMO Council's India Advisory Board will reconvene at the the Taj Lands End Hotel on Friday afternoon, 14 November for a strategic discussion around key challenges, best practices and new technologies.

Nov
13
Nov
13
Nov
12

Once considered a specialty segment or niche market, the multicultural consumer has really become the “new American mainstream,” complete with buying and influence power. And now, brands are feeling the pressure to make multicultural marketing a priority. But with this new reality comes the need to better understand just who this new mainstream consumer really is.

Nov
11
Nov
11
Nov
6
Nov
4
Nov
4

The CMO Council's esteemed Africa Advisory Board will reconvene at the Accenture offices on Tuesday afternoon, 4 November for a strategic discussion around key challenges, best practices, and new technologies.

Nov
4
Oct
29
Oct
29
Oct
28

Big Data World Show Australia 2014 will take place on October 28-29! More than 200 big data scientist and analytics leaders are expected to participate.

Oct
28
Oct
25

Your 360° view of data-driven marketing awaits...Enjoy a week-long celebration of the art and science — of the possible and the practical. We’ll share ideas, innovations and case studies presented by over 200 global marketing leaders from some of the world’s top brands.

Oct
23
Oct
22
Oct
16
Oct
14
Oct
13

To continue the conversation around enhancing digital marketing efforts, Adobe has announced its annual Adobe Strategic Accounts Digital Strategy Conference. The three-day conference will bring together leaders in digital marketing to explore the changing landscape of digital marketing and share insights around creating experiences that change how people live, work and communicate.  

 

The conference will embark on October 13–15 in Napa, Calif., at the Westin Verasa Napa. The conference will commence with a dinner on Monday evening, followed by a working session with keynote presentations on Tuesday and a networking event on Wednesday.

 

A couple of keynotes will be presented by two great friends of the CMO Council, Thomas Malone and Mark Bonchek. Both of these speakers are true thought leaders who will get you thinking about new strategies and new trajectories for your customer engagements. They are not to be missed!

 

This is a private conference for strategic Adobe accounts. If you feel you fit the criteria, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.

 

Oct
13

The 2nd annual Customer Experience Management Summit is Asia’s leading forum to engage in high-level discussion in the CEM space. World-class speakers such as Ron Kaufman and leaders from LEGO, Yum!, Dubai Airports and SingTel will discuss a range of topics including building a customer centric culture, using social media and big data to unlock customer insights, enhancing new revenue streams, customer advocacy, integration across departments and omni-channel marketing.

Oct
7

Mintigo is hosting a modern marketing thought leadership and networking event in Boston on October 7, 2014. During this complimentary session, we will be discussing data-driven marketing, predictive analytics and the role of the modern marketing executive in a changing technology landscape. Please join us for the conversation.

Oct
2
Sep
30
Sep
24
Sep
18

The Sales 2.0 Conference, Las Vegas will provide leaders in B2B sales, marketing and sales operation tactics that are proven to accelerate sales growth, enable strategic change, and transform your sales organization for success in 2014 and beyond.

Sep
16
Sep
11
Sep
9

Big Data World Show Malaysia 2014 will be launched on September 9 - 10! More than 500 big data scientists, analytics leaders and CIOs from a variety of industries -- including telecommunications, finance, government, oil and gas, FMCG and healthcare -- and the world’s leading big data solution providers are expected to share the most advanced experience and brainstorm on Global Big Data Market Outlook & Development, Data Storage, Data Maintenance, Data Mining and Business Intelligence, as well as Global IT Transformation, the future roles of CIOs, Leveraging Cloud Computing to Enhance Profitability, Security and Risk in Today’s Enterprise in the 2 day summit.

Sep
9
Sep
6

ADWKDC 2014 is the DC region's largest and most diverse conference for marketing and communications professionals. The week-long conference features more than 30 expert presenters and informative topics. Attendees will learn what's trending, how to advance their brand, and how to staying ahead of the communications curve. Topics include digital, mobile, programmatic, brand trends, multicultural, politics & media, and more. Visit www.adwkdc.com for information and registration.

Aug
14

Act now so you don’t get left behind! B2B LeadsCon will share advances in best practices and technology to reach customers at the right time, in the right place with the right message. At B2B LeadsCon, you will get more than just an inspiring speech and the promise of ideas that deliver ROI.

Aug
12
Aug
7

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick off with guest speaker Liz Miller of the CMO Council, who will share digital marketing trends and insights followed by an interactive roundtable discussion on a variety of digital marketing topics.

Jul
31

The World Brand Congress and Global Brand Excellence Awards will be the single largest rendezvous of best brains behind some of the world's most successful and sought after brands.

Jul
30

The SMPS Marketing Communications Awards Program is a once-a-year opportunity for A/E/C firms to earn national recognition for the creativity and effectiveness of their marketing programs. The MCA showcases excellence in all aspects of marketing communications in the design and building industry.

Jul
25

The CMO Council is hosting an exclusive Elite Retreat for a select group of 20 senior marketers in Singapore on Friday morning, July 25th.

Jul
24

CMO Council members: Register for Adobe Digital Marketing Symposium and take advantage of an exclusive 35% discount!

Jul
22

CMO Council members: Register for Adobe Digital Marketing Symposium and take advantage of an exclusive 35% discount!

Jul
21

The CMO Council is hosting an exclusive Elite Retreat for a select group of 20 senior marketers in Sydney on Monday morning, July 21st.

Jul
17
Jul
10
Jun
26
Jun
17

CommunicAsia2014 Summit is a global gathering of the world’s leading thinkers and doers in innovation and technology. It’s a gathering of the planet’s businesses, large and small, that are feeling the impact of new innovations and want to meet the demands of the market.

Jun
12

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

Jun
10

Digital Marketing generally ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. To celebrate its 10th Year Anniversary, MediaBUZZ is launching a new series of complimentary and by invitation only events – called 8byEight – inviting 64 CMOs and digital marketing leaders to engage with peers and discuss the latest trends and best practices in social, mobile, behavioral and location-based marketing.

Jun
10

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power. 

Jun
9

Big Data World Show Dubai 2014 will be launched on June 09-10! More than 150 big data scientists and analytics leaders from a variety of industries -- including oil & gas, telecommunications, finance, government, FMCG, retail and healthcare -- and the world’s leading big data solution providers are expected to share the most advanced experience and brainstorm on Global Big Data Market Outlook & Development, Data Storage, Data Maintenance, Data Mining and Business Intelligence in the 2 day summit.

Jun
5

Join the CMO Council, in partnership with IBM, as we explore these new priorities and the required to-do list for the senior-level marketer. This one-hour webcast will focus on these changing priorities and how industry leaders are shaping their own strategies, teams and businesses for future success. 

Jun
3

The "reputation imperative" suggests the fire has been lit for organizations to be more successful in an increasingly competitive (and commoditized) global marketplace. Whether challenges stem from internal capability gaps or external marketplace factors, reputation-based management can empower leaders by bringing order to the chaos of a multi-stakeholder, multi-connected world.

Jun
2

Brands are forming a new conception of what’s possible and looking for opportunities to re-design every aspect of their business. Doing less bad is not enough in tomorrow’s economy. Brand leaders today are seeking regenerative business models that create positive net impact.

May
22

The MMA's 2014 Singapore Forum is being developed to inspire and educate brand marketers by showcasing the innovative work and industry leading initiatives that MMA members are driving.

May
22

The members of the CMO Council's North America Advisory Board and other leading marketers will gather in New York City to explore the latest trends, share best practices and tackle key challenges. Peer-driven strategic discussions will delve into:

 

The New Mandates for the Modern Marketer: Mastering the Adaptive Customer Engagement

 

We have all heard a lot about Marketing’s opportunity to be an organizational change agent – to be the voice and champion of the customer and leader of business growth. That is a tall order for over-taxed marketing teams who are on-boarding new engagement technologies, staying abreast of all new automation solutions, all while innovating at the speed of our customers’ engagements. Today’s modern marketer has a new list of requirements. We will require organization-wide alignment around the customer experience strategy, with each function and each employee understanding and upholding their role in delivering an optimized customer experience. We will also require a new view into the customer: one that goes beyond the aggregation of marketing or even transactional data, but one that incorporates all points of insight and intelligence, including tapping into data repositories from across the organization as well as from external, unstructured and even third party resources, to understand the future needs and desires of the customer.

 

We will hear from a peer, SAP’s Senior Director of Global CRM Marketing Robert Rothschild, who will share his own view on where and how mastering this requirement for the adaptive customer engagement has changed the fabric and fiber of SAP’s own marketing machine – and how best practices from leading edge brands from around the world have helped mold new marketing strategies.

 

The New Mandates from the Modern Empowered Customer: Making the Transition from Push to Pull

 

There is a new customer – and a new currency – that marketers must understand to be successful in this new digital world. It is a new way of thinking about our changing world – to engage people who are connected and empowered by digital technologies. A new relationship is emerging among individuals and organizations, as audiences become communities and consumers become co-creators. Marketers are looking for new ways to engage customers and organize their teams. While many talk about "pull" marketing, few have actually studied what it takes to create a true force of attraction that sustains an ongoing relationship with customers, employees and partners.

 

We will hear from Mark Bonchek, Chief Catalyst at thinkORBIT. Mark has been a pioneer and guide to the digital revolution since receiving Harvard University's first doctorate on the topic of social media in 1997. He has launched new businesses, created award-winning programs, and advised global leaders for such organizations as McKinsey & Company, The Economist, and the American Heart Association. He is a regular columnist for Harvard Business Review and founder of the SHIFT Academy to update leaders' thinking in a digital age. He is also a great friend to the CMO Council and will challenge us to think differently about the experiences we create with our customers, the leadership we provide to our organizations, and the maps that can guide us through the ever-shifting landscape of business.

May
21

Engage with CIO Magazine, the CIO Executive Council, the CMO Council, an Advisory Board of San Francisco-area Fortune 1000 CIOs, and a high-powered group of San Francisco IT and marketing leaders from mid to large-sized companies, to exchange ideas and energize your leadership spirit at this exclusive, day-long event designed by your fellow CIOs.

May
19

SMART DATA SUMMIT 2014 will attract top executives from the Middle East and North Africa. The big data conference will explore strategies, solutions and technologies surrounding data processing, regulation, data storage, privacy and protection through keynote presentations, panel discussions and roundtable sessions.

May
15

Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience. We will hear about new research from SDL, who surveyed millennials in the U.S. between the ages of 18 and 36 to gain insights into how customer experience expectations will place new demands on marketers hoping to connect with this customer of the future. Paige O'Neill from SDL will present “Five Truths for Future Marketers,” including compelling data that proves that “Campaigns Are Extinct.”

We will also be joined by two leading brand marketers, who will share their own insights and journeys through the customer experience evolution as they guide their own organizations through the shifting needs and requirements of both today’s and tomorrow’s customers.

 

Speakers: 

  • Paige O'Neill, CMO - SDL
  • JC Quintana, WW Chief Innovation Executive, Customer Strategies - Hewlett-Packard 
  • Liz Miller, Senior Vice President, Marketing - CMO Council  

Register here >>

May
14

At Adobe Summit you’ll hear from digital marketing innovators, explore the latest tools and trends, and see how companies are using Adobe Marketing Cloud to get quantifiable marketing results that maximise your impact and revenue.

May
13

The CMO Council is hosting a dinner dialogue series across the Asia-Pacific, entitled "Digital X: Transforming Your Customers' Value Through True Omni-Channel Experiences." This executive event will feature an interactive dialogue focused on how leading-edge organizations are transforming their customers' value through true omni-channel experiences. An expert in marketing transformation, technology and data—Dermot McCutcheon, Regional Director, Customer Intelligence Centre of Excellence at SAS—will also join us as we discuss and debate where and how marketing must apply data, technology and processes to transform the business agenda.

 

The series will take place in the following cities:
Jakarta, Indonesia: Tuesday, May 13
Singapore: Thursday, May 15
Kuala Lumpur, Malaysia: Tuesday, May 20

 

For more information and to find out how you can reserve a seat, please contact Stephanie Rosenburg at srosenburg@cmocouncil.org or +1-408-677-5323.

May
6

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick off with guest speaker Liz Miller of the CMO Council, who will share digital marketing trends and insights followed by an interactive roundtable discussion on a variety of digital marketing topics.

May
4

Richmond Events organizes strategic business forums at quality venues. The essence of a Richmond event is bringing senior level executives together for strategic discussion.

Apr
30

It is time to move cross-channel marketing to the forefront of your strategic agenda. The Cross-Channel Marketing Optimization (XCMO) Summit is the only industry event focused on discovering new, breakthrough ideas and tackling the complex challenges of measuring and maximizing your investments across all your marketing channels—display, search, affiliate, email, social, mobile and offline.

Apr
29

The CMO Council is pleased to partner with the Edison Awards™ to help identify game-changing products, services and leadership in innovation across a wide variety of industries and disciplines. As leaders in your profession, CMO Council members are invited to join the ranks of other Edison Awards judges and vote on world class nominations you believe represent the best and most innovative products and services launched in 2013!

Apr
23

Join the CMO Council as we explore the new requirements being placed on the modern marketer, and how these business imperatives have intrinsically shifted the customer experience strategy.

During this hour-long interactive webcast you'll gain real-world insights from experts in customer experience management as well as leading edge marketers making shifts in how they champion customer centricity in their own organizations. We'll take a look at the importance of actionable data, the new sentiments of both the btob and btoc mobile-dependent buyer, and how to architect a successful, comprehensive customer experience strategy.

 

Speakers:

  • Jamie Anderson, Global Vice President of Product Marketing - SAP
  • Scott Baker, Marketing Communication - Porsche North America
  • Liz Miller, Senior Vice President of Marketing - CMO Council
  • Andrew Sherrard, Senior Vice President of Brand Marketing - T-Mobile

 

Register here »

Apr
22

Engage with CIO magazine, the CIO Executive Council, the CMO Council, an Advisory Board of New York-area Fortune 1000 CIOs, and a high-powered group of New York senior IT and marketing leaders to exchange ideas and energize your leadership spirit at this exclusive, one day event.

Apr
21

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick off with guest speaker Liz Miller of the CMO Council, who will share digital marketing trends and insights followed by an interactive roundtable discussion on a variety of digital marketing topics.

Apr
6
Mar
27

What will the next ‘big’ be? This is the critical question being asked by investors and companies alike—and one of great interest to marketing executives as they help their organisations understand the fundamental shifts transforming business.

Mar
25

Big Data World Show Singapore 2014 will be launched on March 25-26 2014! More than 150 big data scientists and analytics leaders from a variety of industries -- including telecommunications, finance, government, oil and gas, FMCG and healthcare -- and the world’s leading big data solution providers are expected to share the most advanced experience and brainstorm on Global Big Data Market Outlook & Development, Data Storage, Data Maintenance, Data Mining and Business Intelligence in the 2 day summit.

Mar
21

Direct Marketing News will fete its 2014 Marketing Hall of Femme honorees on Friday, March 21 in New York City at a festive awards ceremony set amid a half day of education and inspiration. This group of exceptional female marketing chiefs stands out not only for the success of their marketing strategies, but also for their outstanding leadership.

Mar
20

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how IT should be embraced to power new routes to revenue through software product development and increased digital customer engagement. During dinner, we will explore questions such as:

  • Where does the business look to drive tangible results from product development and innovation?
  • Does the organizational continuum support or detract from truly innovative approaches – and what roles do marketing and IT play in this?
  • Where are leading companies looking to develop and sustain growth?

 

Please be our guest on Thursday, March 20, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

Mar
19

A two-day workshop on Demystifying Marketing Mix Modeling will be held in New York City on March 19th and 20th. Produced by the Institute for Marketing Productivity, in affiliation with the NYU Stern Center for Measurable Marketing, the program offers CMO Council members and their staff an intensive immersion course that will help participants:

Mar
18

In our latest thought leadership initiative, titled “Content's Impact on Pre-Sales Intention,” the CMO Council looks to explore how online information sourcing and content sharing can influence group buying behavior in enterprise organizations.

 

Please be our guest on Tuesday, March 18, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

 

Mar
16

Network with your peers at the award winning Festival of Media Asia Pacific, the largest gathering of media leaders in the region.

Mar
13

The QSP Summit, now in its 8th year, is one of today's major marketing conferences, as a space for reflection on topics that are on the agenda for marketeers as they try to anticipate opportunities and find ways to solve new challenges. This edition is in line with this purpose. The "Multichannel Opportunity" will uncover what consumers really value and how to lead your products and services through the right channel at the right time.

Mar
13

The CMO Council is working with The Economist's The Big Rethink conference, March 13th in New York City, to dive deeper into the most pressing issues affecting marketers today. Don’t miss the exciting opportunity to network with chief marketing officers at some of the world’s most established brands—and use the CMO Council’s special $495 discount.

Mar
4

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick off with guest speaker Liz Miller of the CMO Council, who will share digital marketing trends and insights followed by an interactive roundtable discussion on a variety of digital marketing topics.

Feb
27

The CMO Council's regional Advisory Board in North America will convene on Thursday afternoon, February 27th at the IBM offices in New York to discuss key issues, emerging challenges and best practices for marketing leaders to consider. A complimentary Dinner and networking session for attendees will follow at the nearby Redeye Grill.

 

Among a variety of topics, discussions will delve into the requirements to modify and adapt business practices to better meet customer demands (using mobile, social and digital channels), as well as the essential ingredients for CMO leadership success (supported by the findings of the CMO 4P Leadership Footprint, an online self-assessment tool which gathered valuable insights from over 1,232 senior marketers across 72 countries and five continents).  We will also briefly highlight the key takeaways from our latest State of Marketing audit and outlook study, which is currently in the field.

Feb
20

The CMO Council's upcoming dinner series, "Real Insight: Real Time," will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

Feb
18

Come to Qualtrics Insight Summit and hear from industry leaders, attend your choice of targeted breakout sessions, learn best practices, network with Qualtricians from across the country, meet the Qualtrics team, get some cool swag, see beautiful Utah, and do it all in a 5-star hotel.

Feb
12

The CMO Council's upcoming dinner series, "Real Insight: Real Time," will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

During dinner, we will explore questions such as:

  • What does it mean to "listen at the speed of social?"
  • How can marketers tap into the social influence channel to engage with and shape customer outcomes?
  • What are leading companies doing to turn social feeds into real insights and leads?

 

Please be our guest on Wednesday, February 12, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Stephanie Rosenburg at srosenburg@cmocouncil.org or 408.677.5323.

Feb
4

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how IT should be embraced to power new routes to revenue through software product development and increased digital customer engagement. During dinner, we will explore questions such as:

  • Where does the business look to drive tangible results from product development and innovation?
  • Does the organizational continuum support or detract from truly innovative approaches – and what roles do marketing and IT play in this?
  • Where are leading companies looking to develop and sustain growth?

 

Please be our guest on Tuesday, February 4, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

Jan
28

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick-off with guest speaker, Liz Miller of the CMO Council, who will share digital marketing trends and insights followed by an interactive roundtable discussion on digital marketing topics such as:

Meet The New Digital Marketer
Optimization of the Media and Marketing Mix in Today's Digital World
The Impact of Mobile to Your Marketing Mix
The Role of the CMO
The Changing Dynamics of the C-Office

 

Dates & locations:

January 28 - Dallas, Texas

January 30 - Atlanta, Georgia

February 19 - San Diego, California

 

The event will conclude with peer networking and a chef-selected dinner in a beautiful location. This is a private dinner for strategic Adobe accounts. If you feel you fit the criteria, please contact Virginia Tran at vtran@cmocouncil.org.

 

 

Jan
12

We live in unprecedented times in a world where traditional solutions no longer suffice. How can we prepare our best for this paradigm shift? What are the mindsets that  matter most in tackling our generation's biggest challenges, and how can leaders harness their team's creative energy?

Dec
18

 

Speakers: Madhur Aggarwal (SAP), Rick Chavie (Hybris), John Dragoon (Houghton Mifflin Harcourt), Matt Leopold (SCA),  Liz Miller (CMO Council), Susie Sapsara (MSA)

 

Join the CMO Council as we invite industry leaders to share how their commerce-focused engagement strategies have transformed into Customer-to-Business led strategies that deliver highly relevant and seamless state-of-the-art interactions across the channel of their customer's choosing. To register, click here.

Dec
12

Join the CMO Council and senior members of our global advisory board as they discuss and debate the evolution of the CMO, looking into marketing in 2018.

Dec
12

As marketers look to elevate thinking, engagements and ideals beyond catch phrases and buzz words, how can we tell where and how true innovation can be bubbled up from within our organizations. Join the CMO Council as we discuss Innovation and what it really means.

Dec
9

NCDM13: Where Marketing Meets Big Data is a three-day deep dive into the marketing strategies and data management techniques that connect data, analytics and marketing intelligence. Designed to turn the status-quo on its head, NCDM13 provides a platform for re-envisioning data and its impact on the marketing world.

Dec
5

The CMO Council will be hosting its second and final North America Advisory Board Meeting of the year on Thursday afternoon, December 5th at the Bloomberg offices in New York City. The members of our North America Advisory Board and other marketing leaders will come together to discuss key issues and challenges and exchange best practices.

 

Primary Discussion Points:
- Destination 2017: Preparing to Meet Tomorrow’s Customer Experience Expectations
- Know More to Grow More: Applying Timely, Targeted and Tailored Insight to Improve the Pipeline

Dec
4

 

A new trend has emerged as boxes of curated goods have started piling up in front of doors across the country. From pet products like Bark Box, beauty products in Glossybox, organic products in BlissMoBox, to celebrity-curated goodies in Fancy Box, these monthly subscription, curated product packages seem to be all the rage. In reality, subscription services and recurring revenue billing structures are nothing new. From how consumers pay their phone bills to buy treats for their pets, today's time conscious consumer has made optimizing the customer experience from first purchase to payment to repurchase a necessity.


Join us for a one-hour interactive, online webcast in which The CMO Council and BPI Network will explore this conversation around the realities of recurring revenue models and how leading brands are advancing customer experience through customer revenue optimization models.

 

Speaker Panel:

  • Jenifer Enright, Director of Customer Experience at SIRIUS XM
  • Jon Gettinger, Senior Vice President of Marketing at Aria Systems

 

<<Watch the webinar on-demand here>>

Nov
26

Recently published research tells us that 59% of consumers in Asia will comment about brands online, and globally more than 86% of customers are willing to pay more for a better customer experience. Like never before, customers are expecting brands to deliver consistent customer experiences regardless of channel. The question becomes: Are brands across Asia-Pacific and Japan ready to deliver? And what is the consequence for inaction?

Join us for a one-hour interactive, online webcast in which The CMO Council will share an exclusive sneak peek into key findings from a 40-point benchmark of the state of customer experience across Asia- Pacific and Japan. The CMO Council has gathered a panel of regional marketing leaders to discuss the findings of the upcoming study and share first-hand accounts of how customer experience optimization and management have changed their marketing strategies into a more comprehensive, connected, profitable engagement.

Speaker Panel:

  • Chris Reed, Chief Marketing Officer, Mig33
  • Lea Wright, Head of Consumer CRM, Westpac Group
  • Christel Quek, Regional Social Business Lead, Samsung Asia
  • Nicholas Kontopoulos, Senior Director Global CRM Marketing, SAP
  • Liz Miller, VP of Marketing Programs & Operations, CMO Council

Audience members will be encouraged to submit questions, challenge thinking and get involved in the ongoing discussion around developing innovative marketing strategies to further impact revenue through advancing customer experience and engagement.

Register Here<<

Nov
21

Marketers continue to boost budgets to drive social media campaigns, increase community visibility and ramp up analytics and listening programs. But one question won’t go away.

Nov
12

Customer experience management (CXM) will take center-stage as the CMO Council gathers senior marketing executives in New Delhi, Hong Kong and Seoul to discuss the state of CXM across Asia. Join us for this executive roundtable series that will review how operational disconnects and deficiencies impact experience and the resultant loss in revenue, margin, reputation and brand equity.

 

These Maximize How You Individualize roundtables will provide an interactive forum for marketers to gather as peers and discuss key issues and share best practices. Our keynote speakers, experts in CXM strategy, will shine a light on the value and benefits of using big data analytics and customer insights to create a more relevant, personalized and gratifying experience.

 

Join us as we debate and discuss:

 

  • Marketing’s mandate is to revitalize sagging loyalty and retention numbers and drive top line growth through deeper, more meaningful engagements with customers
  • How operational disconnects and deficiencies impact experience
  • Key trends in customer engagement and digital dependence that necessitate a new strategy for customer experience

 

Locations and dates include:

 

Hong Kong, China - Tuesday, November 12 at Invest HK Corporate Office

Seoul, Korea - Thursday, November 14 at Seoul National University

 

To reserve a seat, please contact Brianna Hansen at bhansen@cmocouncil.org or +1.650.433.4146.

 

This executive roundtable series is part of an on-going discussion around customer experience across the Asia Pacific and Japan. To learn more about this area of thought leadership exchange and discussion, visit our knowledge center for customer experience, The Customer Experience Board.

Nov
6

Webit Congress is the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia, which last year gathered over 6200 delegates from 72 countries. With 187 top world class speakers, creating a congress agenda of over 105 hours, the Congress was the biggest educational forum on all things digital in EMEA.

Oct
28

Join us at America’s Customer Festival as we learn how top brands from the retail, financial services, entertainment, hospitality, healthcare and telecommunications industries create a unique customer-centric approach through innovative loyalty, marketing and big data strategies.

Oct
24

Welcome to the new paradigm of Customer to Business engagements. Gone are the days of Business to Business versus Business to Consumer strategies and industries. Today’s customer, regardless of industry, is looking to engage at their pace, at a time that is most convenient for them, and armed with the insights and intelligence they want through the channels and sources they trust.

 

To further delve into the impact of this era of consumer-to-business engagement, the CMO Council will host a series of executive roundtable dinner dialogues to discuss and debate the requirements of developing a more comprehensive, connected and easy to experience mobile relationship. As an intimate gathering of senior level marketers, seating is limited.

 

The series will kick-off in the following cities:

New York, NY - Thursday, October 24th

San Francisco, CA - Tuesday, October 29th

Chicago, Il - Tuesday, November 5th

 

To reserve a seat, please contact Virginia Tran at vtran@cmocouncil.org or +1.650.433.4162.

Oct
22

Mobile apps have become a fundamental utility in many consumers’ lives. They play a vital role in mobile marketing, and are expected to grow throughout 2013.

Oct
22

The CMO Council's regional leadership committee in India will convene in Mumbai on Tuesday, October 22nd to engage in high-level strategic dialogue and best practice exchange around developing more robust customer experiences. This gathering will again be held in conjunction with the World Brand Congress.

 

This private session for senior marketing leaders across India will review how operational disconnects and deficiencies impact experience and the resultant loss in revenue, margin, reputation and brand equity. Part of the CMO Council's Customer Experience Board's ongoing discussion of Customer Experience Management (CXM) this Maximize How You Individualize focused Advisory Board session will shine a light on the value and benefits of using big data analytics and customer insights to create a more relevant, personalized and gratifying experience. Keynote sessions will be delivered by CXM strategy experts. Leading members of the Advisory Board will share their perspectives on the benefits of upgrading customer interactions in order to foster lasting and profitable relationships.

 

Key issues to be discussed:

  • Marketing’s mandate is to revitalize sagging loyalty and retention numbers and drive top line growth through deeper, more meaningful engagements with customers
  • How operational disconnects and deficiencies impact experience
  • Key trends in customer engagement and digital dependence that necessitate a new strategy for customer experience

 

This Advisory Board session in Mumbai is part of an on-going discussion around customer experience across the Asia Pacific and Japan. To learn more about this area of thought leadership exchange and discussion, visit our knowledge center for customer experience, The Customer Experience Board.

Oct
21

Now in its 11th year, The World Brand Congress is the single largest rendezvous of best brains behind some of the world's most successful and sought after brands.

Oct
16

Sales Performance Management Conference San Francisco 2013 provides B2B sales, marketing and operation leaders proven tactics from an expert community, for optimizing sales processes and results, during an interactive and regionalized event from the best sales expertise resources.

Oct
16

On October 16, you can experience the latest innovations while gaining insights from world-class innovators who will share trends and solutions that drive their companies’ innovation strategy. America’s Innovation Showcase is an uplifting new concept designed to stimulate creativity and innovation by immersing attendees in a live snapshot of innovative new business ideas and trends.

Oct
9

The Cross-Channel Marketing Optimization (XCMO) Summit is the only industry event focused on discovering new, breakthrough ideas for tackling the complex challenges of measuring and maximizing your investments across all marketing channels—display, search, affiliate, email, social, mobile and offline. Speakers include NASCAR, JPMorgan Chase, R/GA, Kodak, NBCUniversal and more.

Sep
18

The Incite:Marketing Summit is an unrivalled gathering of senior marketing experts from some of the biggest brands in the USA.

Sep
17

 

Download Ethical Brand Forum Agenda >>

Download MENA Advisory Board Meeting Agenda >>

 

Increasingly, we are seeing pressures on brands, particularly those doing business in emerging markets, to be cause-committed, truthful, authentic, community engaged, and morally and culturally aligned with how they can help the planet and society as a whole. Corporate behavior and social commitment resonate with the consumer whose voice and influence has been amplified and multiplied many times over through social media, web connectivity and mobile channels.

Sep
10

Tavess' Telecoms Analytics & Big Data Forum will examine what it will take for operators to successfully integrate and make sense of disparate data sources, enhance the quality and accuracy of data and extract actionable intelligence. The programme will also explore the opportunities that Big Data offers as well as the technical, organisational and employee skill prerequisites for leveraging the data - Big and small.

Sep
10

SES San Francisco, September 10-13, returns to its West Coast home to help you understand customer behavior to achieve online marketing success. Industry thought-leaders and innovators will guide you through the consumers' path to purchase to help you recognize the optimal channels in making meaningful decisions based on your data.

Sep
9
Aug
22
Aug
15

The CMO Council is hosting a Dinner Dialogue to discuss what strategies, technologies and campaigns will separate success from status quo in 2014.

 

Aug
7

ADMA Global Forum is Asia-Pacific’s largest data-driven event designed for marketing & advertising professionals.  The focus is on bringing together the best speakers, technology, and inspirational case studies from all over the world.

Aug
7

According to a study by the Chief Marketing Officer (CMO) Council, C-suite marketers have been mandated to boost the bottom line while also managing top line growth, all while lowering costs and boosting efficiencies. Customer revenue optimization has become the driving mandate for all executives across the C-Suite, leaving some to ask how and where areas of recurring revnue can be more easily and reliably managed.

Aug
1

The CMO Council's esteemed regional leadership committee in the Asia Pacific will convene in Singapore on Thursday, August 1st to engage in high-level strategic dialogue and best practice exchange with their marketing peers.

Aug
1

Predictive Analytics has evolved as a discipline based on computer science, statistics, mathematics and a few other traditional areas of study. Eric Siegel, one of the pioneers in this area, has successfuly de-mystfied this subject by relating it to several everyday examples and applications.

Jul
31

he only business development, marketing, and management conference for the design and building industry, Build Business will bring together leading experts, practitioners, and marketing and business development professionals in Orlando this summer.

Jul
31

The CMO Asia is dedicated to high level knowledge exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments. Hosted by the World Brand Congress, this year's Awards will be presented at the glittering ceremony on 31st July, 2013.

Jul
29

EXPLORE! is the event for senior marketers who seek to leverage intelligence and content to create richer face-to-face marketing experiences that maximize event investment.       
 

Jul
17

Last year, Opinion Matters, an Independent Pan-European Market Research Agency, surveyed nearly 250 CMOs and Marketing Directors in across the UK, France and Germany on challenges they faced in implementing communications channels.

Jul
14

This event will bring together senior-level marketers to assess best practices for multi-channel strategy. Participants will gain new insights via leadership-focused, high-level, interactive sessions and network nonstop with executive-level peers. 

Jul
10

SiriusDecisions estimates that the buyer's journey is 70 percent complete by the time a salesperson is contacted -- and a recent CMO Council study of B2B buyers indicates that 87 percent of buyers believe that online content impacts their buyer journey from vendor selection and purchase decisions. In spite of this growing shift to online, most B2Bs organizations have been slow in reacting to the changes with their prospects' purchasing activity, particularly the engagement with their company website during the evaluation process.

Jul
2

Big data analytics are reshaping the marketing landscape for mid-market businesses in more ways than we have seen before. A study conducted by Techaisle shows that 43 per cent of global mid-market businesses are actively looking at Big Data technologies.

Jun
25
Jun
24

Mobile Commerce World is the only event of its kind designed to help retail and enterprise business and technology executives create the most effective mobile commerce strategy for their company.

Jun
20

Now in its 3rd year, the AR Summit, a one day conference & expo is set to return in 2013, providing a unique insight into the capabilities, innovations, successes and future direction of AR.

Jun
20

In our upcoming webcast entitled “Quality In, Quality Out: Data Preparation for Campaign Success ”, we will discuss why data aggregation and cleansing is especially important for Telco and the latest trends for getting the "quality in, quality out" you need to fuel more effective modeling and analysis. Accurate customer insight can drive relevant and highly-targeted offers that customers will act on, reduce customer churn and increase customer loyalty.

Jun
20

Today’s CMO is challenged with how to intersect technology with marketing to predict customer behavior, segment at the individual level, create advocacy at scale, intercept demand with automated triggers, create a consistent experience across multiple channels, harness the power of emerging technologies, and elevate the CMO role to have a total business leadership scope. 


This invitation-only dinner is co-hosted by IBM and the CMO Council and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. Additionally, the roundtable will offer the opportunity for networking with other marketing leaders in your industry.


To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

Jun
20

It's time to build stronger alliances with your IT, digital, and mobile colleagues. Bring them, and your toughest issues, to Direct Marketing News's Marketing&Tech Partnership Summit on June 20th in San Jose, CA for a day of collaboration, ideation, and resolution.

Jun
19

The annual conferences of the Emerging Markets Conference Board bring together scholars from around the world. The goal is to advance the understanding of marketing in emerging markets and facilitate collaboration on emerging markets research.

Jun
19

TFM&A is India’s only integrated Online and Digital marketing show that gives you access to the latest Marketing Technology solutions and products, allowing you to network with the select universe of the Senior Marketing, Media and Advertising decision makers.

Jun
18

Asia’s definitive ICT event, CommunicAsia2013 Summit, is scheduled to be back on 18 to 21 June 2013 at the Marina Bay Sands, Singapore! Over the years, this dedicated platform has redefined the ICT landscape together with the ICT community. In 2013, CommunicAsia2013 Summit will continue to do the same, focusing on what’s essential to help industry professionals ride the next wave.

Jun
15

National Trades Union Congress is holding an inaugural 2-day conference on 15- 16 June in Singapore to support young working professionals to realize their career potential. It will kick-start a month-long learning festival organized by supporting learning institutions.

Jun
13

In one of the latest studies from the CMO Council, "Brand Automation for Local Activation", 59 percent of marketers believe that local marketing is essential to driving business growth and profitability. But as marketers work to activate, coordinate and collaborate across their increasingly complex network of sales channels, the reality is that few marketers are truly confident in their ability to activate local audiences. Only 7 percent feel they have a highly evolved campaign, complete with measurement and analytics.

Jun
13

The CMO Council's leadership committee in North America will convene in New York City on Thursday, June 13th to discuss top-of-mind issues in marketing and share best practices with their peers.

Jun
13

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Lauren Giangregorio at lgiangregorio@cmocouncil.org or 650.433.4164.

Jun
11

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

 

Please be our guest on Tuesday, June 11th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

 

To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

Jun
10

Integrated Marketing Week 2013 is the event for marketers looking to learn and integrate on and offline marketing data, campaigns and technologies. Join over 3,000 of the world’s leading integrated marketing minds June 10-13 in New York City.

Jun
6
Jun
4

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation. To request an invitation, please contact Brianna Hansen at bhansen@cmocouncil.org or 650.433.4146.

May
31

The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including financial services, healthcare, manufacturing and technology  web sites, based on the seven criteria of a successful Web site.

May
30

The CMO Council continues the mobile relationship marketing (MRM) dialogue by providing new insights into trends around mobile during one-hour webcast on Thursday, May 30th. Join the CMO Council’s Vice President of Marketing Programs, Liz Miller, and CEO of FunMobility, Adam Levine, as they discuss mobile experiences, customer loyalty, mobile advertising, and the CMO Council's own journey of developing a mobile relationship with its members.

 

May
22

On May 22nd GTB will be holding the first Telecoms CFOs' Summit. This will be the largest ever gathering of carrier CFOs. They are coming together to discuss the state of the industry and to talk about the issues they all face. At present, 16 carrier CFOs have agreed to deliver a keynote speech or sit on a panel.

May
21

Presented by CTIA–The Wireless Association, the proven authority leading the mobile movement since 1984, CTIA 2013 will continue to illuminate the future by showcasing the leaders, ideas and experiences transforming our dynamic industry. With mobile technology at the forefront of all areas of business, CTIA 2013 is the year’s must attend event.

May
20

This invitation-only CMO Council dinner is co-hosted by IBM and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. To request an invitation, please contact Kamilla Nosovitskaya (knosovitskaya@cmocouncil.org).

May
16

The 2nd Insights Valley Asia (IVA) Conference will be held on 16-17 May in Bangkok, Thailand. Into its 2nd year, IVA continues to gather the region’s top brass in the consumer insights, market research and academic fields to discuss, debate and brainstorm on new consumer insights trends, developments and strategies.

May
15

Carpe Datum Rx will talk to Dev Mukherjee about the role of analytics in the retail business. Mukherjee is CEO of BuySeasons Inc. and Celebrate Interactive which manage a family of brands including Evite, BuyCostumes.com and BirthdayExpress.com.

May
1

In one of the latest studies from the CMO Council, Brand Automation for Local Activation, 59 percent of marketers believe that local marketing is essential to driving business growth and profitability. But as marketers work to activate, coordinate and collaborate across their increasingly complex network of sales channels, the reality is that few marketers are truly confident in their ability to activate local audiences. Only 7 percent feel they have a highly evolved campaign, complete with measurement and analytics.

Apr
28

The award-winning Festival of Media Global is the global destination for over 700 of the world's most important influencers and decision makers in the media industry. It's the place where topics are discussed, deals are made, and innovations are unveiled.

Apr
24

The CMO Council is proud to collaborate with the Edison Awards to help identify game changing products, services and leadership in innovation across a wide variety of industries and disciplines.

Apr
23

Loyalty World Mexico unites leading B2C brands across all verticals – retail, travel, financial services, and more – to discuss best practices for building a cohesive customer loyalty strategy for a Mexican audience.

Apr
16

Explore how customer data binds together the CMO and CIO as brands look to optimize customer lifetime value through more personal timely, targeted and engaging interactions.

Apr
10
Apr
9

ad:tech is the leading digital marketing event for marketing and technology professionals from all over the world – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.

Apr
2

Response Expo is a must-attend event for businesses and marketing professionals who currently engage in, or are looking to learn more about the benefits of, direct response marketing.

Mar
26

Customer insight proficiency is no longer a luxury – it’s a requirement, especially now as telcos are desperately trying to increase ARPU. Join the webinar for insight into how telcos are increasing ARPU through customer analytics.

Mar
26

Data visualization is fundamental tool in building a business perspective solution. It is a primary means of communication between the data scientists who synthesize information and the business users who act on this information. In March, we will interview Jim Hemenway from Wells Fargo on the importance of data visualization in achieving business goals.

Mar
20

As part of the KNOW HOW series, The Travel Marketing Store is planning a unique event in Dubai to provide insights on the fast moving subject of Digital and Social Marketing (DSM).

Mar
18

Now in its 5th year, #SMWF Europe is set to return to London on the 18th-19th March as a two day conference providing top-level strategic advice and social media marketing insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.

Mar
18

As market pressures increase and margins erode, the commitment to operational excellence and back-end efficiency frequently lags, often undermining the quality and consistency of the customer experience and the level of brand advocacy and affinity. At a time when, customer retention and relationship management should be a top priority, many companies are being forced to cut corners, extract more revenue from existing customers, and reduce customer handling and support personnel.

Mar
3

Join the most powerful media owners, agencies, brands and broadcasters at the only Festival dedicated to media in Asia, taking place from 3-5 March in Singapore.

Feb
26

It has been nearly two years since the McKinsey report on Big Data that caught the attention of Fortune 500 CXOs. Since then, Big Data has gone through a “hype cycle” which is typically associated with new technologies.

Feb
12

Real-time, event-driven marketing is the key to loyalty and profitability in a world that never sits still, and where technology is changing fast. Despite this, there are still organizations relying on the data warehouse and its historical view of the world as the way to analyze and report across many sources of data.

Feb
7

Returning to N. America for the 4th year Apps World will be heading to the Moscone Center in San Francisco for two days of engagement and high level insight and discussion around one of the largest growing industries – mobile apps.

Jan
29

In 2012, telecommunications companies around the world joined Pitney Bowes Software's educational webinars to uncover the secret to reducing churn. Due to the overwhelming response, it's safe to say that the secret is out!

Jan
29

Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.

Hear Kraft, Coca-Cola, Philips, Ericsson, Huawei, SingTel and other leading brands talk about the challenges and opportunities of mobile research.

Jan
10

Big data technologies are reshaping the marketing landscape in more ways than we have seen before. Digital Marketing will have an increasing share of the marketing budget and will be executed with emerging technologies in advanced analytics.

Dec
13
Dec
6

With the seemingly endless predictions about the death of email in the face of social media, what do the real research numbers say about social media usage vs. email usage and influence?

Nov
28

In partnership with videoconference providers Polycom, FVC and Kathea, this gathering will virtually connect board members and invited experts across the region through immersive telepresence facilities in Lagos, Nairobi, Johannesburg and Cape Town.

Nov
27

Social marketing conference #SMWF is set to return to New York later this month providing top-level strategic advice and social media marketing insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.

Nov
24
Nov
22

CMO Council Advisory Board members and experts in India are invited to network and engage in high-level strategic discussions around top-of-mind issues and challenges faced by marketers today.

Nov
18

Nowadays, Vietnamese entrepreneurs have just started to realise the importance of building brand differentiation, as Vietnam's FMCG market has been led by international giants such as Unilever, P&G, and Coca-Cola ever since the '90s.

Nov
15

The CMO Council's North America Advisory Board - a collection of prominent senior marketing leaders and experts - will be convening in New York City to network, discuss top-of-mind issues and share best practices with peers.

Nov
14

The 2012 MMA Forum Istanbul is the leading mobile marketing event that brings together professionals from across the mobile ecosystem.

Nov
13

The Smart TV and Multi-screen Advertising Summit brings together the whole advertising community including major broadcasters, content owners, advertisers, media buying agencies and technology providers to address the major issues and deliver an innovative advanced advertising strategy.

Nov
8

Join us for an executive roundtable discussion on improving, activating and developing a comprehensive Mobile Relationship Marketing (MRM) strategy. The CMO Council will also share top line findings from its “Engage at Every Stage: Using Mobile Relationship Marketing to Put More Interaction in the Hands of the Customer” study. This peer-powered dialogue will cover how MRM is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy.

Oct
29

Loyalty World USA 2012 is a three-day senior-level B2B conference for all B2C businesses - retail, travel, entertainment, banking, and more - seeking the best practices to maximize returns from customer engagement and loyalty marketing strategies.

Oct
24

Today’s empowered, “consumerized”, B2B buyer is subverting traditional marketing and sales practices and leaving sales productivity in the dust.

Oct
18

Career advancement in the design and building industry depends on your business acumen. To help you gain the business knowledge you need, SMPS partnered with the University of Maryland’s Robert H. Smith School of Business to develop the SMPS University Leadership Advancement Program—a program designed especially for A/E/C marketers and business developers who want to achieve the next level in their careers.

Oct
18
Oct
17

 

 

 

 

 

 

 

Oct
16

The 4th Annual Location Business Summit is back and bigger than ever! Bringing together senior executives from across the location and mobile ecosystem, this event is designed specifically to help you pinpoint key LBS business models and highlight services that can generate significant revenue.

Oct
11

Media Technology Summit 2012 is a premier invitation-only conference for senior executives from across the country to discuss and debate the technology, trends and innovations shaping key sectors such as Social Media, Mobile, Advertising, Big Data, Cloud, Internet, eCommerce, Retail, Payments, Entertainment, and Consumer Engagement.

Oct
11
Oct
4
Oct
4

New advances in analytics and big data are producing significant improvements in e-mail marketing targeting and conversion rates. Join us for this 1 hour webinar.

Oct
2

One of the leading global multi-platform events in the mobile industry, Apps World is getting even bigger this year. Save 15% using the CMO Council discount code: CMO15.

Sep
26

Come hear how SAP transformed their awarding winning Sapphire NOW program into an innovative, industry leading event. Sapphire NOW was listed as the #1 innovative event on BizBash’s 2012 list.

Aug
22

How do you gain insights into future trends and devise strategies to reach key customer segments for your business? How do you ensure you’re hitting the right chord when talking to your customers?

Aug
9
Aug
7

 

 

Aug
7
Aug
7

Learn how telco providers can leverage analytics to identify customers they can persuade to stay and which "save" offer will work best, while identifying the customers your marketing efforts will have no impact on.

Aug
7

If you are waiting for someone to tap you on the shoulder before you can move up the ladder, things are unlikely to change. To get ahead in business today, you need to make the first move – you need to define your own path. Visit the SABSA Business School Expo on the 7th August and take charge of your career.

Aug
2
Jul
26

A prestigious annual awards festival, the APPIES brings together marketers from over 16 countries in the Asia Pacific region to be recognized for their brilliance in marketing strategy, creativity and performance.

Jul
24

Venue: Forlino Restaurant
#02-06 One Fullerton | One Fullerton Road Singapore 049213
Executive Networking: 6:30 p.m.
Dinner: 7:00 p.m.
Cost: Complimentary


Exclusive executive roundtable “discovery” discussions will dissect how marketers view the state of customer intelligence, how analytics are being leveraged to improve marketing delivery and customer engagements, and the evolution of business opportunities and customer expectations.

 

Banking, insurance, travel, retail and telco marketers in the Asia Pacific region will discuss key trends, issues and marketing imperatives that are driving advanced customer analytics strategies in the Asia Pacific region. 

 

To request an invitation, please contact Kristina at kdo@cmocouncil.org or via phone at +1.650.433.4156.

Jul
19
Jul
19

Hosted by the World Brand Congress and World CSR Day, the third annual CMO Asia Awards will recognize the best of the best on both an organizational and individual level.

Jul
11

This July in San Francisco, SMPS will bring together leading experts and marketing and business development professionals working in the design and building industry for Build Business: Take Action.

Jul
10

RDC 2012 will attract more than 200 of the top corporate exhibitors and event managers with six and seven-figure annual budgets from throughout the U.S. The draw for these buyers will be more than 45 seminars and general sessions devoted to the urgent issues that drive exhibit marketing today.

Jun
28
Jun
27
Jun
26

Today’s savvy marketers are finding new ways to segment key targets, customer groups, and prospects to better connect and engage with their customers.

Jun
20
Jun
19

Econsultancy’s exclusive, free, roundtable event is an opportunity for senior client-side digital marketers to discuss best practices and the reality of digital marketing.

Jun
19

Today’s customers have control. They can spend money anywhere in the world at the click of a button, they have more information at their fingertips than ever imagined, and they can tell billions of people, in just seconds, everything they're thinking.

Jun
18

Do you sit on the board or report directly to the CEO? Then join The CMO Leadership Board, facilitated and attended by some of the world’s most exciting and controversial business minds.

Jun
14

Marketers are tasked with managing brands and content across multiple business units and geographies, capturing valuable information from an ever-increasing variety of sources.  Many organizations continue to stifle efficiency and creativity by failing to leverage content creation, while wasting money on unproductive marketing asset production and process management.

Jun
11

Mobile industry leaders will take the stage to share their insights around consumer-centric engagement, strategies and tactics.

May
30

The fourth dinner in a series, marketing executives from top companies will gather to dissect unique areas of the overall customer experience.

May
23

Mobile marketing is one of the fastest growing categories in the marketing mix.  Marketers must define how mobile marketing should play into their overall marketing program and what level of priority and investment they should give mobile.

May
15

A senior-level B2B conference for all B2C businesses, Loyalty World Mexico will focus on the best business strategies to maximize returns from customer retention and loyalty programs.

May
8

Welcome to the 2012 Windy City Biz Bash, a year that will bring great opportunities to network and support BMA Chicago.

Apr
26
Apr
24

See GODIN, ZUCKERBERG, KAUSHIK and VAYNERCHUK all in one day as The Art of Marketing welcomes 1,800 marketing professionals to discover the powerful ideas and trends that are shaping the future of Marketing. Join them and hear from the world’s most renowned visionaries, though-leaders and best-selling authors.

Apr
23

The 2012 MMA Forum Singapore will bring together the world’s mobile leaders who are focused on building smarter campaigns that lead to smarter branding, smart sales and ultimately a smarter tomorrow.

Apr
4
Mar
28

Learn how companies like Visa, Wells Fargo and Verizon are challenged by the volumes of data they handle and the various different ways they are storing, analyzing and applying it to business problems. Get clear, practical guidance to what you need to know and how you can apply it to your business.

Mar
27

Now in its 4th year, the SMWF Europe 2012 will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing.

Mar
22
Mar
21

The Custom Content Conference is a 36 hour event featuring a series of high-level marketing conversations focused on the latest content trends and strategies. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across print and digital landscapes.

Mar
14

Gartner Customer 360 Summit 2012 in Orlando, Florida, March 14–16, covers the breadth of new tools and insights critical to success in today’s mobile, social environment. Three in-depth programs focus on delivering a world-class customer experience, integrating sales and marketing and using analytics to deepen relationships and drive growth.

Mar
7

The level of choice and options – from pricing plans to the devices themselves – have added layer upon layer of complexity for today’s communications service providers.

Mar
4

The CMO Council is teaming with IQPC to invite experienced senior marketers to participate in the upcoming Marketing 360 Exchange West Coast, March 4th – 6th, 2012 in San Francisco, California.

Mar
2

Microsoft Dynamics helps enable manufactures to make rapid, accurate decisions using real-time data from internal operations, as well as from suppliers and customers, to more effectively meet customer demands and lower costs.

Mar
1

This March, SmartCMO will showcase the Chief Marketing Officers from the National Football League, The Grammy’s and SAP to share today's greatest marketing challenges, like the convergence of channels, the importance of distributing quality content across all platforms, and preserving the brand throughout the entire marketing ecosystem.

Mar
1

Microsoft Dynamics delivers a compelling suite of software solutions to help improve financial, customer relationship, and supply chain management. Join us to learn about our connect experiences for retail.

Feb
23

As pressure intensifies for telecom executives to reduce churn and drive profits, the call center is becoming one of the main avenues for increasing the bottom line. Join this webinar to find out what the best in class are doing to maximize the effectivness of their call centers to drive profits.

Feb
22

Meeting Topic: Protecting Your Name and Brand Online

We are pleased to welcome LAUREL SUTTON, Principal & Co-Founder of Catchword Branding to discuss why its important to make name and brand protection a priority, how you can use your online presence to increase visibility, aid SEO, and win clients, and, most importantly, how to do most of this yourself.

 

CMO Council Members: Recieve BMA PARTNER pricing to this event – only $25/person. (food & drink included)

 

Event website 

Jan
31

iStrategy is an inspirational, two-day, digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. This winter iStrategy will be convening in the epicenter of the digital industry, Silicon Valley, home to some of the most innovative technology and marketing companies in the world. iStrategy will offer speakers with expertise in every online channel, a wide range of attendees for exclusive networking opportunities and workshops with actual learning scenarios. If building a high-performing, integrated marketing strategy is important to your corporation, then iStrategy San Francisco is a sound investment of your time but not your budget.

Jan
25

Learn from EMC on how to aggressively go after a new part of the market, completely through channel partners. Helene Barnekow, SVP WW Field & Channel Marketing, will discuss how EMC quickly recruited new partners and enabled them to create demand. This is a case study stretching over the worldwide market place, including USA, Latin America, Europe, Middle East, Africa and Asia. Helene will give you insights into how to orchestrate and drive such programs globally while executing locally.

Dec
14

The BMA of Northern California is very excited to have CHUCK DeVITA, President of Growth Process Group to speak on the critical success factors in selling and marketing Cloud Computing applications, also called Software as a Service (SaaS) to large enterprises.

Dec
13

Whether you love them, hate them, or simply don’t understand them, generic top-level Web domains are here. We invite you to join in the debate and play an active role in this conversation on December 13 2011. This exclusive, closed-door roundtable will allow leading brand marketers to learn how cross-industry peers view this seismic shift to the landscape of the World Wide Web. Space is extremely limited, so please let us know if you would like to confirm your role in this roundtable. We look forward to your engagement and participation at this timely and topical CMO Council gathering.