Aug
11

The World Brand Congress will be the single largest rendezvous of best brains behind some of the world's most successful and sought after brands.

Aug
10

ClickZ Live is the most cutting-edge, all-encompassing digital marketing event series in the world today.

Jul
30

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

 

Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

 

Beyond automation, campaign deployment and even lead generation and opportunity capture, marketing needs a new toolkit. The systems and strategies that will be required to effectively deploy them will also demand new questions: Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization? Does the front line know everything there is to know about the customer? What strategies, linkages and alignments will help make sales and marketing smarter? How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?

 

We will also be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

  

Speakers:

  • Liz Miller, SVP, Marketing - CMO Council
  • Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes
  • Maureen Duff, Managing Director, Head of Global Marketing - Pershing
 
Jul
28

Adobe Digital Marketing Symposium is the premier digital marketing event designed to inspire you to find new opportunities and valuable skills to get the most from your digital strategy.

Jul
23

In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. Some 60 percent indicated that they planned on looking at personalization as a key route to maximizing customer revenue, and when asked what could hold back their plans, the majority indicated they did not have the analytics, insights or predictive technologies needed to effectively leverage data to personalize experiences.

 

Eight years later, many marketers feel they are in the same position, struggling to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue (and not engagement metrics, like clicks or views) is the goal.

 

While marketers are still looking to power experiences with personalization and relevance, customers are in a very different space than in 2007. The expectations for service—from self-service to always-available personal or face-to-face service—continue to increase rapidly as customers are not willing to wait for answers or resolutions to issues. Our customers are also being offered new and often more compelling options from new contenders and disruptors…and even worse, despite years of loyalty building, customers are even more willing to leave the brand fold in favor of experiences and service options that can overshadow pricing and promotions. Customers are not just wanting to be known and heard; they are demanding it.

 

So how are leading marketers predicting where and how customers will react along their engagement journeys? Are there new, harder and more pointed questions that marketers must ask of their own customer experience strategies to better shift to the expectations of the customer? Are we too focused on campaign success while ignoring customer success? How do we know if the customer experience we have developed is actually aligning with the customer’s mindset, behavior and expectations? Have we really thought about the customer first?

 

To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.

 

Speakers:

- Liz Miller, SVP Marketing - CMO Council

- Rob Walker, PhD, Vice President of Decision Management - Pegasystems

- Josh Kruter, SVP, Digital Product - Clear Channel

Jul
21

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. In response, many organizations have turned to data storage solutions to help keep track of these changes, but this often leads to customer data being dispersed across multiple systems. Organizations now need business agility to leverage these insights from disparate sources of information to optimize the customer experience and capitalize on new opportunities ahead of their competitors.

 

At this interactive CMO Council executive roundtable dinner, we look to debate and discuss the state of the agile marketing organization and our ability to keep pace with the digitally demanding customer. We will be joined by Bill Borrelle, Pitney Bowes’ Senior Vice President of Brand Strategy and Integrated Marketing Communications, along with Jeff Goldberg, Marketing Leader for Customer Information Management, who will share an expert perspective around “The Age of the Left Brain in Marketing:  A CMO Toolkit to Understand Everything About the Customer in the Digital Era.” 

During dinner, we will explore such questions as:

  

  • Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization?
  • Does the front line know everything there is to know about the customer?
  • What strategies, linkages and alignments will help make sales and marketing smarter?
  • How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?
Jul
21

The inaugural Internet of Things (IoT) Influencers Summit is set for July 21 at Levi's Stadium (Home of the 49ers) and will focus on the emerging business and use case for IoT app development and platform investment.

Jun
25

Marketing strategy mandates ebb and flow—from content marketing as a priority to the rise and questioning of big data—yet one mandate remains ever-constant across the C-suite and board-level view: customer revenue optimization. For organizations with decidedly digital commerce directions, the monetization picture can range from the sale of products to the monetization of content, resources or services.

Please join the CMO Council's executive roundtable where the focus of our conversation will be around the realities of transforming organizations, strategies and revenue models as well as developing winning strategies to emerge from the online revenue maze.

During dinner, we will explore such questions as: 

  • From streaming video to subscription-based content feeds, marketers are identifying new products, but need the infrastructure to be able to quickly, easily and painlessly bring these revenue generators to market. Is your business ready to join the over-the-top content economy?
  • The digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is your organization’s customer experience scalable and ready to be automated?
  • From content to products and services, every organization across B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based, over-the-top market. The question becomes: is your organization ready to support this?
Jun
23

Contextomy happens when we quote something out of context in a way that distorts the intended meaning of the content. In the late 1990s, quotes were used out of context in movie posters; critics were quoted as saying “It’s terrific!” when they really said, “It’s a terrific waste of time!” Today “contextomy” has lost meaning.

 

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.

 

Customers expect relevance and connection with the brands they choose. There is a new social contract between brands and buyers based on the use of customer data to enhance the user’s experience. This makes the experience more personal and delivers contextual value to the individual customer’s life—not the lives of people who are similar to them. This can have one of two outcomes: a terrific customer experience or a terrific waste of time. Not understanding the difference will have a direct and possibly negative impact on commerce and engagement.

 

To explore marketing’s mandate to better identify, understand and engage with today’s customers in a rich, contextual and real-time manner, the CMO Council, in partnership with SAP, will host a one-hour interactive webcast to join brand leaders to discuss and debate where and how context, content and the customer must converge in today’s commerce journey. 

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Bernard Chung, Sr Director, Global Solution Marketing- SAP

JP Kuehlwein, Executive Vice President - Frederic Fekkai

Gerald Youngblood, Director of Worldwide Channel Marketing - AMD

Jun
18

The new era of digital, social and mobile, has given rise to a new breed of consumer. More than ever before the customer has found their voice and they are using it!

Jun
18

In today’s digital economy, the marketing landscape is undergoing transformational change. Innovative startups launched just a few years ago have now skyrocketed into major brands. Delivering on the true promise of SaaS and the cloud, these innovative companies are at the forefront of a major disruptive wave, changing the fundamental way that consumers purchase and experience everyday products and services.

 

Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

 

Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

 

To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast to discuss and debate the realities of transforming organizations, strategies and revenue models and developing winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

 

Some of the key questions to be addressed include:

  • From streaming video to subscription-based content feeds to innovative new products and services, marketers today are identifying new market niches, but they need an agile infrastructure. Is your business ready to join the digital economy?
  • Today’s digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is the customer experience scalable and ready to be automated?
  • From content to products and services, every organization across both B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based economy. The question becomes: is the organization ready to support it?

 

Speakers: 

  • Liz Miller, SVP Marketing - CMO Council
  • Gene Hoffman, Chairman/CEO - Vindicia
  • Miriam Volle, Business Marketing Communications Leader - Kaiser Permanente
  • Vidya Vishal, Enterprise Growth Leader - Equifax
Jun
15

The Corporate Social Media Summit New York 2015 will guarantee you social success in 2015 and beyond. Now in its sixth year, #CSMNY is America’s leading social media event with 45+ big brand speakers (including 15 CMOs and CCOs), 350+ corporate peers, 4 tailored tracks and 20+ interactive sessions.

Jun
10

It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is often laced with more hype than reality. This letdown has only heightened this defensive posture and led to the need for new forward-moving strategies that track to real action and revenue, not just the potential for return.

According to a CMO Council study titled “Mastering Adaptive Customer Engagements,” only 10 percent of senior marketing leaders are highly confident in their ability to leverage data to create exceptional experiences for their customers. A lack of data is also not to blame for this skepticism, according to 48 percent of respondents. So what is slowing our performance and ability to truly advance the organization and boost revenue? What could marketing achieve if less time was spent justifying past performance and more time was spent achieving growth and driving revenue?

 

It is time for a shift from a defensive posture to one that is decidedly proactive, targeted and intelligence- and offense-driven. It is time for a shift in how marketing thinks about data and how we leverage data for customer revenue optimization. Leading CMOs are moving far beyond the single-view metrics of campaign performance as justification of marketing ROI, turning away from “rearview mirror” metrics and instead looking for those actionable data insights that directly impact the business. This shift in thinking has been intentional and directed to aligning data and intelligence strategies with business performance goals and real revenue accountability to the organization.

 

This conversation is, at its core, about shifting the data mindset from asking “why” into a process of tapping into relevant streams of intelligence to start asking “how,” with the express purpose of accelerating revenue growth. To help make this shift, the CMO Council is hosting a series of engagements in partnership with Quantifind—both live and virtual—to start this dialogue.

 

Key topics to be addressed in the CMO Council’s webinar include:

 

  • How can an organization shift the data mindset away from a single-vector approach and instead tether data to drive revenue?
  • In an age of big data overload, marketers need to cut through the noise and clutter to quickly connect marketing action with revenue. So how does marketing deliver insights that matter to the business?
  • What are the actionable channels of insight that can elevate brand strategy and enable marketers to understand what actually drives customers to purchase?
  • In a sea of massive data sets and countless big data promises, what is really missing, and what will move the needle?

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Thom Kozik, VP of Loyalty- Marriott

Rob Roy, GVP of eCommerce & Interactive Marketing- Time Warner Cable

Ari Tuchman, CEO and Founder- Quantifind

Jun
7

The C-Suite Network Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to candidly talk about the challenges of success in a world that’s unlike any we have experienced.

Jun
2
Jun
1

Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth. 

May
25

The Smart Data Summit will explore the future of data management and how smart data and analytics can drive revenue growth. Focusing on using analytics to ensure superior customer experience and loyalty, the summit’s topics explore the myriad ways in which predictive big data and analytics can have a very real impact on business performance in industries such as retail, telecom, banking and services.

May
20

Youth Marketing Strategy (YMS) is Voxburner’s flagship event and the biggest youth marketing industry event in Europe and the US.

May
19

MRMW is the most prestigious market research event of the year that connects the very best from the insight, marketing research and high-tech industries.

May
11

Are you expanding your brand’s global reach? Seeking new ways to engage customers? Striving to deliver a lifetime of value? Get inspired at SDL Innovate 2015 and gain actionable insights from market leaders, experts and your peers on how to bring your brand to the world.