Mar
24

Enter the age of the “entrepreneurial CMO” – a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget.

Mar
18

Wednesday, March 18, 2015

10:00AM PT/1:00 ET

With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 percent of senior marketing leaders are looking at global markets thanks to new market sizes and opportunities. And the majority (48 percent) also believe that presenting a strong story via optimized digital channels is the best path to success.

Despite the opportunities that new global markets present, there are also significant challenges and pitfalls that marketers must avoid to ensure that a relevant, contextual and robust customer experience is actually being delivered in a way these new global audiences understand and value. This is not just a conversation about how to translate a website. In fact, this is often where so many globalization strategies fail. This is a call to turn great digital experiences into globally relevant engagements, regardless of where customers live or what language they speak.

Join the CMO Council for an in-depth discussion into the new mandates to reach and engage the digital global customer. Experts from Lionbridge, Esri and ISITE will share their perspectives on where and how new strategies must be outlined to address the complexities of staging globally relevant conversations in the new digital world, regardless of whether this new customer is across the ocean or just across the street. Some key issues to be discussed in this interactive webcast will include:

The new expectations of the global customer—and a call for relevance across all channelsThe complexities of language, content and engagementThe impact of globalization on the bottom line: Are real-time experiences making real advancements in profitability and loyalty?

 

Speakers :

Robinson Kelly, Vice President of Sales Tech Services, Lionbridge

Josh Northcott, Manager of the Web Operations and Development, Esri

Brian Payne, Vice President of Technology, ISITELiz Miller, Senior Vice President of Marketing, CMO Council

Mar
17

The year 2015 is destined to benchmark the transformation of marketing to a diverse America. The days of silo marketing are ending and coming of age are key audience segments of which multicultural is front and center along with millennial, digital and total market approaches. Multiculturals make up a very large share (42.3%) of influential Millennials and therefore they should be considered prominently in any campaign.

Mar
12

The QSP Summit, now in its 9th year, is one of major references of current marketing and management, as a place for reflection on relevant topics, new opportunities and challenges.

Mar
12
Mar
10
Mar
5

The Malaysian consumer is on the move, challenging even the savviest marketers with new channels, technologies and consumer behaviour. Over 75 percent of marketers think marketing has changed more in the past two years than in the previous 50.

Mar
5

To win at marketing today requires the mentality of a lean start-up, flexible organizational structures and a keen understanding of cutting-edge technology.

Mar
5
Mar
3
Feb
26
Feb
25

TFM&A is the premier event for modern marketers to source and maximise the use of technology-powered marketing, enabling increased customer engagement, measurable returns, and enhanced professional knowledge

Feb
24
Feb
19
Feb
12
Feb
12

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

Feb
12

The event is dedicated to issues related to the effective use of mobile technology in both the public and private sector. A high level of specialized institutions to ensure accompanying research and research and industry professionals and practitioners.

Feb
11

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

Feb
10