Rising Above The Fray     $50 US*
Self-reliant buyers, shifting behaviors and digital disarray have upended sales. But marketers can right the revenue ship.

A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO. All of which puts marketers at serious risk of missing their revenue target...

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Ingenuity in the Global eCommerce Community Detailed Findings     $50 US*
How To Compete and Not Get Beat in the Digital Retail Marketplace

Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs. This report highlights per...

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Ingenuity in the Global eCommerce Community     $50 US*
How To Compete and Not Get Beat in the Digital Retail Marketplace

This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. The brief aggregates the best practices of brand leaders leveraging eCommerce communities to execute smarter and more personalized customer acquisition strategies. Contained within this re...

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RetailFluency     $50 US*
Impact of Online Research on Off-Line Retail Buying Predispositions & Outcomes

The CMO Council, in partnership with The ConsumerEdge Research Group, surveyed retail shoppers at three consumer electronics stores in four U.S. markets to study the impact of the Internet on in-store purchasing behavior. While the findings represent a single snapshot of consumer behavior, they paint a clear and dramatic picture of the shifting landscape of media influence. The Internet is climbin...

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