Get to Know

Mosala Phillips

CMO
Old Mutual

How packaged goods marketing disciplines use data to enrich customer connections. More

Interview

Julie Yufe

Head of Europe Growth Markets
Anheuser-Busch InBev

Learn lessons from a European growth leader of an iconic brand on entering, connecting, and triggering demand and consumption in emerging markets, fending off upstarts, figuring out what loyal customers really care about, and more! More

Get to Know

Josephine Chew

CMO
SF Fire Credit Union

Get to know the sharp-as-a-tack CMO with a big heart, and the key to great CX. Humanization. More

Interview

Munyaradzi Nyikavaranda

Group Executive Head: Digital Analytics & MarTech
MultiChoice

Get to know this digital analytics executive and behavioral science practitioner with more than 18 years of experience in the digital space, and a passion for driving business value through the operationalization of data-led thinking and systems. More

Get to Know

Ricardo Oberlander

Advisory Board Member
Coast Capital Management

Get to know the new chair of the European Advisory Board with years of experience, skills, and a strong focus on building teams and creating high-performance work environments, driving results above benchmarks. More

Get to Know

Kirsten Allegri Williams

CMO
Optimizely

Get to know this experienced and future-focused marketing leader, and her two cents on how customers and organizations alike are adapting to the expected recession. More

Executive Perspective

Foo Siew Ting

Chief Marketing Officer
HP Asia

Get to know the marketing reinventor with two decades of diverse international marketing experience. More

Interview

Claus Kristensen

VP, APAC Marketing & Ecommerce
LEGO Group

Meet the experienced marketing leader from LEGO to learn about his strategies to identify and harvest opportunities across all customer channels. More

Interview

Francesco Federico

Global Marketing Executive Director
JLL

See how this expert leader rose from entrepreneur to becoming a key player at several of the world’s top companies. More

Get to Know

Elliot Wilson

CGO/CMO
CEO of Hanss Business Development Inc.

Meet the forward-thinking leader and his strategy to maximize customer value creation & campaign effectiveness. More

Interview

Gavin Cowley

Former Marketing Director
Adidas

Get to know this experienced leader and his secrets to better collaboration and go-to-market enabling digital marketing innovations. More

Get to Know

Kath Sharfman

CMO and Chief Platform Officer
Sun Exchange

South African platform-as-a-service innovator invites individual investors to warm up funding for solar installations that have social value and impact in developing countries.   More

Get to Know

Anil Malhotra

CMO
Bango

Meet the innovative Marketing leader's take on shifts impacting customer and competitive dynamics in the payment industry, and how to prepare for the "cookie-less" world. More

Interview

Russ Somers

CMO
Lytho

Meet the creative leader and his take on the vector of marketing in the future and how he leverages data to improve his CX. More

Get to Know

Natasha Maharaj

Director of Marketing
Distell Southern Africa BU

Meet the forward-thinking marketing leader for Distell ZA, and how she manages to keep an authentic human connection despite the constant digital advancements. More

Interview

Bahriye Goren

Professor
NYU, School of Professional Studies

Meet the inspiring leader and teacher, and her journey from corporate executive to preparing the future generation of leaders. More

Executive Perspective

Gonzalo Garcia Villanueva

CMO
GFK

Marketers are becoming masters of the information that drives brand direction, yet less than one in four of the top-performing marketers have the real-time data access they need. More

Get to Know

Hussein Dajani

Partner
Deloitte Digital

Get to know the award-winning and growth-driven leader Hussein Dajani, and his rise to become one of the top global marketing executives. More

Interview

Simon Anholt

Author
The Good Country Index

Exploring the way national imagery, social responsibility and country of origin labeling is shaping global commerce. More

Get to Know

Mike Schaffer

CEO
Echo-Factory

Check out this interview with Michael Schaffer, where he talks about the marketing techniques that set his company, Echo-Factory apart from others.  More

Interview

Nav Thethi

Senior Manager for Web and Digital Experience
Hitachi Vantara

Meet Nav Thethi, his diversified portfolio of experience, and his take on why companies need flexible DXPs to adapt to a dynamic marketing environment. More

Get to Know

Nicolas Marchon

Director of Marketing
Thermo Fisher Scientific

How has digitalization shifted marketing focus in today's atmosphere? What are some key leadership styles do's and don'ts? See Marchon's key insights and his tips and tricks on how to stay ahead of the game. More

Get to Know

Aziz Amine

Group VP of Marketing & Country Head of Fintech Services
Virgin Mobile KSA

Meet the passionate change agent-focused leader with worldwide experience and his insight on advances and innovations in digital marketing. More

Get to Know

Annie Headley

VP of Corporate Marketing
Nutanix

Meet the battle-ready VP of Nutanix and her rise up to becoming a strong, charismatic, and results-driven leader, taking her team to the next level. More

Get to Know

Peter Weingard

Global Head of Brand at Wipro

Award-winning CMO Peter Weingard shares his philosophy on digital content and how trust and marketing go hand-in-hand. More

Get to Know

Steve Brauntuch

CMO
Misfits Gaming Group

Meet the charismatic leader behind the marketing for Misfits Gaming Group, a fast-growing, multi-platform gaming organization taking the video game world by storm. More

Interview

Ronald Prasad

Chief Commercial Officer
Vodafone Fiji

Get to know this relationship-oriented leader and read his predictions on the future of marketing. More

Interview

Tom Hutchison

CMO
The Alkaline Water Company

Learn how this CMO "goes deep" as a marketing specialist in a sea of generalists.  More

Interview

Julie Roehm

Chief Marketing and Experience Officer
Party City

"Parties" and "pandemic" aren't synonymous, but Julie Roehm made it work with her quick thinking, analytical mind, and most of all, her service-oriented heart. Read how it was done with this in-depth interview. More

Interview

Steve Heeley

CEO
Pokeworks

Will service industry workers be replaced with robots in the near future? Find out what Pokeworks CEO, Steve Heeley thinks about AI and its role in customer experience.  More

Interview

Lauren Weinberg

Chief Marketing and Communications Officer
Square

Meet the experienced CMO/CCO of Square who has a passion for the nuances of building a powerhouse of a global brand and the people who make it possible. More

Interview

Luca DeStefanis

Head of Marketing
Kyndryl, APAC

Meet the head of marketing at Kyndryl, APAC, and hear about his story, his daily rituals and personal philosophy on great marketing. More

Interview

Jessica Klodnicki

CMO
Skullcandy

Learn how Skullcandy created a culture of care, even when their employees were stuck at home. More

Executive Perspective

Brooke Forbes and David Dintenfass

CIO and CMO
Fidelity

Check out this interview from our latest report with two cutting-edge MarTech leaders from Fidelity. More

Interview

Ronald Prasad

Chief Commercial Officer
Vodafone Fiji Limited

Join us in our conversation with an exceptional marketer with over 26 years of experience to draw from. More

Interview

Kaushal Doshi

Chief Customer Experience Officer
Al Fardan Exchange

Get to know the tenacious leader creating frictionless currency exchange experiences for customers all over the world More

Interview

Edith Wong

CMO
Invest Hong Kong

Meet the knowledgeable, passionate and digitally-savvy CMO of one of Hong Kong's leading foreign investment liaisons. . More

Interview

Monica Sullivan

CMO
Demand Science

What role does intent play in a customer's decision to buy? Learn how Demand Science CMO, Monica Sullivan, leverages this and more to keep customers loyal in the B2B space. More

Executive Perspective

Genefa Murphy

CMO of Five9

This interview, an excerpt from the CMO Council report "Rising Above the Fray" dives into Murphy's unique philosophy on data utilization in marketing. More

Interview

Bob Park

Chief Brand Officer
GE, Café, Monogram and Haier Appliances

Learn how to blend science and art to create impactful marketing messaging with these wise words from Bob Park. More

Executive Perspective

Ken Krasnow

Vice President Omni-Channel Marketing
Henkel

Ken’s mission is to use storytelling and the unique capabilities of digital, data and technology to connect with consumers.   More

Get to Know

Genefa Murphy

CMO
Five9

With over 15 years of global experience in the field of technology from consulting, to product management, strategy and marketing, Murphy is an accomplished leader and has led worldwide teams in creating and executing compelling and effective go-to-market strategies.   More

Interview

Hussam Baday

Marketing Director
Airtel Zambia

Baday shares why failure can be a good thing and how he uses past mistakes to create a better future. More

Interview

Jakob Vendle

Author
MS Diaries

For someone who lived through 20 cases of pneumonia, three years with a respirator, a year without eating, a 30-day coma, and can only move his thumb a twitch, life has not beaten Jakob Vendle down. More

Deep Dive

Scott Tilton

CEO
Hookit

With in-person events out the window in 2020, how has sports marketing adapted? More

Interview

Peter Weedfald

SVP Marketing and Sales
SHARP

Meet the leader who oversees the sales and marketing for SHARP Electronics' home and commercial appliances. More

Interview

Saul Betmead de Chasteigner

CMO
United Nations WFP

Meet the humble visionary who heads up marketing for one of the most influential organizations in the world. More

Interview

Niamh Byrne

Advisory Board
Unifimoney

This International Women's Day, we're chatting with marketing master, Niamh Byrne, a seasoned marketer with diverse, global experience and a unique philosophy on marketing More

Interview

Ash Parikh

Senior Vice President and Head of Marketing
Informatica

"LTV is a partnership, not a transaction" More

Interview

Jennifer Foreman

SVP and Head of Global Growth Marketing
Trax

Visual merchandising intelligence is changing the game when it comes to helping retailers and customers to take smart actions in-store. More

Interview

Phani Nagarjuna

Founder & CEO
Nuevora

Serial high tech entrepreneur and President of the Harvard Business School of Northern California Phani Nagarjuna shares how HBS laid the foundation for his entrepreneurial success and his biggest takeaways from working in Silicon Valley More

Executive Perspective

Jake Beniflah

Executive Director
Center for Multicultural Science

How can companies make "the big shift" in the age of multicultural consumerism? More

Deep Dive

Brad Rosenfeld

Chief Marketing Officer
Biz2Credit

Learn about how this FinTech company is disrupting the financial services market and addressing challenges as we recover from COVID-19 More

Get to Know

Paul Suchman

Chief Marketing Officer
Entercom Communications

Learn more about the sound of marketing and why it's on the cusp of a major breakthrough within the marketing realm More

Executive Perspective

Shehzad Bhanji

Head of Global Client Services
QNB Group

After 20 years as a global marketing executive, Bhanji is an expert on cross-functional growth with strong relationships, a growth mindset and a creative attitude. More

Get to Know

Allison Johnson

Former CMO of Paypal

Get to know this veteran Silicon marketing executive, share her philosophy on what makes marketing special and the impact of technology on society More

Get to Know

Evan Kent

Vice President, Integrated Marketing
Schneider Electric

Schneider Electric's U.S. arm took a page out of the mission-impossible playbook and created a seven-person cross-functional team. Their VP of Integrated Marketing shares how they pulled it off. More

Executive Perspective

Samantha Fay

SVP Global Brand Strategy
Guinness World Records

Samantha Fay shares what it means to be memorable in today's fast-paced marketing world and how even a 60-year-old company like Guinness World Records can thrive on social media. More

Deep Dive

Craig Stacey

Marketing Thought Leader
CMO Council

Craig Stacey explains his wish for marketers to rediscover the creative process and break away from the safe bet option when developing a compelling marketing campagin.  More

Get to Know

Michael Therrien

Head of Content and Digital Marketing
IBM

Michael Therrien discusses how IBM goes about getting high-quality leads and the importance of choosing vendors who will deliver these high-quality leads. More

Executive Perspective

Tiffany Grinstead

Vice President of Marketing- Individual Products and Solutions
Nationwide Financial

Tiffany Grinstead provided us her perspective on the importance of an authentic brand to build loyal customers and how Nationwide Financial works towards that. More

Interview

Justin Manfredi

Senior Vice President of Marketing
AMC Networks

Justin Manfredi shares his insight about how AMC Networks builds authentic brand loyalty with their customers. More

Interview

Mark Simoncelli

Senior Vice President, Americas Consulting
Frost & Sullivan

Mark Simoncelli shares his perspectives on growth and the opportunities organizations must seize in order to achieve it.  More

Interview

Steve Stine

Chief Data Officer
AT&T Communications

Steve Stine says his role is to ensure that the data supply chain is easily accessible and usable for AT&T's business units to meet their priorities, to improve the customer experience, and to streamline its structure. More

Interview

Ryan Coldwell

Senior Director of eCommerce
Cabela’s

Cabela’s is a retailer of hunting and fishing products, outdoor gear, camping equipment and other related merchandise within the U.S. and Canada. Ryan Coldwell, Senior Director of eCommerce, is responsible for leading operations for Cabelas.com and collaborating with cross-functional partners to m More

Interview

John Weinstock

Former Senior Vice President of Marketing–North America
Electrolux

Electrolux is a leading global appliance company, consistently ranking among the world’s largest appliance manufacturers by units sold and selling more than 60 million household and professional products in more than 150 markets every year. John Weinstock, Former Senior Vice President of Marketing More

Interview

Indar Chanicka

Vice President of eCommerce, Digital Marketing and CRM
The Body Shop

The Body Shop is the original natural and ethical beauty brand, selling products for skin care, bath and body, fragrance, makeup and hair care. Founded in 1976, today it has more than 3,000 stores in 68 countries. Indar Chanicka, Vice President of eCommerce, Digital Marketing and CRM in Canada, over More

Interview

Gary Allen

Vice President Supply Chain Excellence
Ryder Supply Chain Solutions

Ryder is a FORTUNE 500® commercial fleet management, dedicated transportation and supply chain solutions company. Ryder has been named among FORTUNE’s World’s Most Admired Companies and has been recognized for its industry-leading practices in third-party logistics, environmentally friendly fle More

Interview

Christian Nelissen

SVP Enterprise Data & Analytics
TD Bank Group

Toronto-Dominion Bank (TD) and its subsidiaries are collectively known as TD Bank Group. TD is the sixth largest bank in North America by branches and serves approximately 25 million customers in a number of locations in key financial centers around the globe. Christian Nelissen, as the Head of Ente More

Interview

Charlie Cole

Chief eCommerce Officer
Samsonite

Samsonite is a worldwide leader in superior travel bags, luggage and accessories. For more than 100 years, the company has taken pride in combining notable style with the latest design technology and the utmost attention to quality and durability within their products. Chief eCommerce Officer Charl More

Interview

Betsey Chung

Senior Vice President & CMO, Canadian Banking
TD Bank Group

TD Bank Group (TD) is the sixth largest bank in North America by branches, serving approximately 25 million customers in a number of key financial centers around the globe. With 85,000 employees, Betsey Chung, Senior Vice President & CMO, Canadian Banking, TD Bank Group says the core mandate of TD i More

Interview

Angela Hsu

Senior Vice President, Marketing and eCommerce
Lamps Plus

Founded in 1976, Lamps Plus is the nation's largest specialty lighting retailer. The Los Angeles-based, privately held family owned company maintains an eCommerce site and operates more than three dozen retail stores across the western United States. Angela Hsu, the Senior Vice President of Marketin More

Interview

Jason Trusley

Vice President of Supply Chain and Operations
Nordstrom

Nordstrom is a leading fashion retailer, offering clothing, shoes and accessories for men, women and children. Vice President of Supply Chain and Operations Jason Trusley works to design, deploy and optimize the end-to-end omni-channel supply chain for Nordstrom. His work aligns with the company’ More

Interview

Rick Bingle

Senior Vice President of Supply Chain
REI

Recreational Equipment Incorporated, known as REI, is a national outdoor retailer. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores and an adventure travel company called REI Adventures. Senior Vice Pres More

Interview

Mo Katibeh

Chief Marketing Officer
AT&T Business

AT&T is leading the world in communications and technology, redefining how you engage with entertainment. Founded in 1879, the Fortune 10 company had consolidated revenues of $160.5 billion in 2017, and has recorded 34 consecutive years of quarterly dividend growth. Mo Katibeh, Chief Marketing Offi More

Interview

Madeline Delianides

Former Head of Marketing Operations and Creative Production
The New York Times

Seasoned marketing technology leader Madeline Delianides shares where and how organizations must align to ensure success as marketing technologies evolve. More

Interview

Anita Brearton

Founder
CabinetM

Anita Brearton, Founder of CabinetM, shares how new technological advancements will play a critical role in customer engagement and marketing performance. More

Interview

Joshua Francia

Vice President of Marketing
LendingTree

Founded in 1996, LendingTree offers a fast, online way to comparison shop for loans by providing a marketplace where consumers can submit one online loan request and receive real offers from multiple lenders. Joshua Francia, Vice President of Marketing at LendingTree, describes the company’s growt More

Interview

Shoumyan Biswas

Vice President of Marketing
Flipkart

Flipkart is India’s largest eCommerce marketplace, with a registered customer base of more than 100 million users. Shoumyan Biswas, Head of Marketing since 2013, says marketing is responsible for the end-to-end management of customer journey and what they call M3: marketing, merchandising and mone More

Interview

Monica Deretich

Vice Presidet of Marketing and CRM
TechStyle Fashion Group (JustFab)

Since its founding in 2010, TechStyle has become one of the fastest-growing eCommerce companies in history. Together, TechStyle’s four portfolio brands—JustFab, ShoeDazzle, Fabletics, and FabKids—provide more than 5 million VIP members with on-trend fashion at an exceptional value. Monica Dere More

Interview

Ravi Ravishankar

Vice President of Marketing- APAC
Equinix

Equinix operates a global interconnection platform to connect businesses to their customers, employees, and partners in order to accelerate their business, IT and cloud strategies. Ravi Ravishankar, Vice President of Marketing in APAC, says that as the internet of things (IoT) and cloud expand the n More

Interview

Susan Beermann

Chief Marketing Officer
Ellie Mae

Ellie Mae is a leading cloud-based platform for the mortgage finance industry, offering technology solutions that help enable mortgage lenders to originate loans quickly in order to help lower their overall origination costs, all while helping ensure the highest levels of compliance, quality and eff More

Interview

Julie Satalowich

Vice President of Corporate Marketing
Century Communities

Century Communities is a US homebuilder of single and multi-family residences in Colorado, Washington, California, Nevada, Utah, Texas, North Carolina, Tennessee, and Georgia. Founded in 2002 and ranked 26th in Fortune magazine’s 100 Fastest Growing Companies, the company’s mission is to create More

Interview

Dr. Matthew Moorcroft

Vice President, Global Marketing and Intelligence
Cambrex

Cambrex is a life sciences company with more than 35 years of active pharmaceutical ingredient API development and manufacturing expertise in both branded and generic API markets. Matthew Moorcroft, Vice President of Global Marketing and Intelligence, says he joined Cambrex to be a part of a growing More

Interview

Simon Sproule

Chief Marketing Officer
Aston Martin

CMO of Aston Martin’s luxury sports cars, Simon Sproule, says that the company has had a turbulent history, with many years of pro t interlaced with years of loss, 2017 saw the highest unit sales in nine years, with profit growth of a quarter-billion pounds. A December acquisition of the AM Brands More

Interview

Mohamed Ladha

US and Global Head of Marketing
ARIAD Pharmaceuticals

ARIAD Pharmaceuticals Inc. is focused on the discovery, development and commercialization of precision therapies for patients with rare cancers. The company was recently acquired by Takeda Pharmaceuticals and the acquisition of ARIAD is aimed at enhancing Takeda’s global oncology portfolio and rei More

Interview

Kelly Starman

Vice President of Marketing
Athenahealth

Athenahealth is a provider of network-enabled services and mobile applications for medical groups and health systems. Ranking No. 9 on Forbes’ “World’s Most Innovative Growth Companies” list, the company recently went through a restructure, and Kelly Starman, Vice President of Marketing, exp More

Interview

Wendy Wahl

Head of Enterprise Marketing
Aetna

Aetna is a diversified benefits company whose mission is to make health care easy, affordable, and personal. Aetna serves an estimated 46.7 million people with information and resources to help make better decisions about their health care. Wendy Wahl, Head of Enterprise Marketing, helped to spearhe More

Interview

Steven Schiller

President, International Business
The Hershey Company

The Hershey Company is a global confectionery leader known for its chocolate, sweets and other snacks. Holding more than 80 brands globally that drive more than $7.5 billion in annual revenue, Hershey is focused on continuing to build its competitive advantage in North America while growing its pres More

Interview

Samantha Goldman

Head of Enterprise Marketing
Lyft

Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population and Toronto, Canada. Samantha Goldman reports to the chief business officer as part of the Enterprise team and is closely connected to the overall Marketing organization at Lyft. Her team is More

Interview

Jane Lockwood

Vice President of Global eCommerce and Digital Marketing
Brooks Running

Brooks Running makes men’s and women’s high-performance running shoes, apparel and accessories. Jane Lockwood, Vice President of Global eCommerce and Digital Marketing, who carries more than 15 years of experience in digital marketing and product management with some of the world’s largest bra More

Interview

Sonesh Shah

Vice President of Brand Marketing and Digital
Robert Bosch Tool Corporation

The Robert Bosch Tool Corporation in North America is a leader in the design, manufacture and sale of power tools and accessories. Sonesh Shah, Vice President of Brand Marketing and Digital at the Robert Bosch Tool Corporation, explains that his role in e-commerce and digital marketing has evolved More

Interview

David Roman

Chief Marketing Officer
Lenovo

With more than 50,000 employees and $43 billion in global sales across 160 countries, Lenovo is a global leader in providing innovative consumer, commercial and data center technology. As the CMO, David Roman says that creating a customer-first culture is a top priority for the brand. Roman believ More

Interview

Allison Giorgio

Vice President of Marketing
PUMA North America

Allison Giorgio, Vice President of Brand Marketing for PUMA North America, seeks to take digital innovation to the next level in 2018 to power their increasing focus on e-commerce opportunities. Giorgio says the online marketplace is one of the most fascinating spaces today from both a business and More

Interview

Brett Townsend

Head of North America Insights
Electrolux

Electrolux is a global leader in the appliance industry, selling more than 60 million household and professional products in more than 150 markets every year. As the Head of North America Insights, Brett Townsend is responsible for providing transformative consumer insights to drive business decisi More

Interview

Olga Pancenko

Chief Operating Officer and Vice President of Marketing
Perrin Paris

Olga Pancenko, Chief Operating Officer and Vice President of Marketing, oversees wholesale, eCommerce, digital marketing and digital growth for Perrin Paris, a luxury leather goods brand.  Pancenko says that global eCommerce communities have made the world smaller by offering every person the oppo More

Interview

Gregory Butz

Vice President of Marketing Communications
Serta Simmons Bedding

Serta Simmons is the No. 1 mattress manufacturer in the U.S. and a leading brand around the globe. Gregory Butz, Vice President of Marketing Communications, is charged with leading integrated communications across traditional and digital marketing, PR, eCommerce, shopper marketing and customer supp More

Interview

Peter Brinkman

Senior General Manager of Corporate Marketing
Casio America

Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Senior General Manager of Corporate Marketing, Peter Brinkman, believes that the role of eCommerce and the many More

Interview

Willian Marize

Marketing Director
Valeant Pharmaceuticals

For Valeant Pharmaceuticals, video is becoming a bigger part of the company’s strategy to market to customers based on where they are in their journey, particularly when it comes to generating awareness and building credibility for the brand. Marketing Director, Willian Marize explains that “vi More

Interview

Tanya Cavanaugh

Director of Brand Marketing
BJ's Wholesale Club

Director of Brand Marketing for BJ's Wholesale Club, Tanya Cavanaugh, explains that the company drives engagement through a variety of promotions and content outlets that are designed to make the shopping experience more convenient and that deliver value that extends beyond the products and great pr More

Interview

Lisa Majdi

Senior Director of Marketing
Cox Business

For Cox Business, video provides an opportunity to interact with customers in a more entertaining and social way that allows them to develop an emotional connection. "An important way that we’re using video is through customer testimonials, which is essentially digital word-of-mouth. It has prov More

Interview

Fadi Karam

Vice President of Marketing and Business Development
Nestle Waters- North America

Karam explains that Nestle Waters is working to remain at the leading edge of consumer engagement by personalizing their content and using data and analytics to re-target people in the right moments. They do this by partnering with other companies and utilizing insights from their own analytics depa More

Interview

Jerome Hiquet

Chief Marketing Officer
Tough Mudder

Jerome Hiquet, the CMO of Tough Mudder, explains that from the very beginning, video has been an integral component in helping them connect with consumers and remove some of the fears that people may have around Tough Mudder events. “Live-streaming content around events and fitness training throu More

Interview

Amy Pascal

Vice President, Head of US Marketing
LEGO

Pascal notes that in the earlier days of the web, eCommerce sites existed, but they were not on the radar because they were so small. “Everything happening on the web at that time from a marketing standpoint was focused on reaching and engaging with consumers,” she explains. “Marketers focuse More

Interview

Ahmet Abaci

Vice President, Spalding Product Marketing & Brand Strategy
Fruit of the Loom

“When it comes to these global eCommerce marketplaces, I see them bringing convenience and choice to the consumer,” Abaci says. “Brands should see this as positive not only because it benefits the consumer, but because it drives innovation. Competition, in the end, helps everybody.” When cu More

Interview

Simon Sproule

Vice President and Chief Marketing Officer
Aston Martin

Due to the nature of the luxury car business, Aston Martin is strongly focused on personal engagement. While the brand is small in terms of volume, people tend to keep their cars much longer than they would keep a mass-market vehicle, and everything the company does is centered around creating a hig More

Interview

Drossos Drossos

Head of Brand Experience and Licensing Manager
Coca-Cola

For an aspirational brand like Coca-Cola, customer experience is of the utmost importance. As Head of Brand Experience for Central and Eastern Europe, Drossos Drossos explains that this strategy is embraced from the highest levels of the company and is localized for every market within the business More

Interview

Manos Spanos

Vice President of Brand Marketing Flavor Brands
PepsiCo

For PepsiCo, the consumer engagement journey is multifaceted, with consumer touchpoints positioned around content, digital experiences, in-store interactions, live events and retailers. Manos Spanos, Vice President for Brand Marketing Flavor Brands, explains that the company works to engage its targ More

Interview

Caroline Losson

Vice President of Marketing
Keurig Canada

Keurig boasts a one-of-a-kind business model in which brewers are sold in order to continue selling beverage pods. Consumer engagement is the foundation of the brand’s business model, so it is critical that consumers remain engaged and continue to purchase and consume Keurig-made beverage pods. To More

Interview

Bill Beck

General Manager, Kitchen
Whirlpool

Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connected appliances and employing a family-oriented aftermarket strategy that saves money, effort and time for customers. Over the coming years, more and more appliances will be IoT-connected, however toda More

Interview

Jeff Gooding

Senior Director of Marketing and Advertising
Ace Hardware

Ace Hardware—the largest hardware retail cooperative in the world—prides itself on high-quality customer service and truly connecting with their surrounding communities. Though Ace Hardware utilizes certain technologies to build a competitive advantage, the brand still advocates for the classic More

Interview

Charlie Cole

Chief Digital Officer
TUMI

The TUMI brand prides itself on a strong commitment to social awareness and giving back to the community. Employees believe that their brand represents a symbol of creativity, innovation and integrity and that their business can represent a better and more responsible future. Founded in 1975, TUMI's More

Interview

Lisa Manganello

Managing Director and Head of Integrated Brand Marketing
Morgan Stanley

Morgan Stanley is a leading global financial services firm, providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, Morgan Stanley's employees serve clients worldwide, including corporations, governments, institutions an More

Interview

Christopher Curtin

Chief Brand and Innovation Marketing Officer
Visa Inc.

As a leading global financial services brand, Visa is in a unique position because of its distinct omni-presence in consumers’ everyday lives, no matter where they are in the world. Omni-channel takes on a whole new layer of significance for a brand like Visa, where every transaction using a Visa More

Interview

Peter Francis

Vice President of Digital Growth & Acquisition
T-Mobile USA

T-Mobile is leading the charge when it comes to delighting customers and creating experiences that add value to their lives. Peter Francis, Vice President of Digital, says that brands have reached a pivotal time where they must determine how to truly add value in the digital space because consumers More

Interview

Peter McGinness

Chief Marketing and Brand Officer
Chobani

McGuinness stresses the need for global brands to think local, act local and communicate locally to ensure the brand is totally relevant and completely resonant with the consumer. He believes that taking the extra steps to reach the local community will offset costs due to the development of brand p More

Interview

Jennifer McCarthy

Former Vice President of Global Brand Design, Marketing & Operations
Starwood Hotels & Resorts Worldwide, Inc.

It is important, in McCarthy’s experience, for global brands to adapt, modify and localize their branded and creative content for different markets and geographies while maintaining the core brand essence globally. For each of its hotel brands, Starwood developed brand positioning, brand programmi More

Interview

Ram Krishnan

Chief Customer Officer
PepsiCo Inc.

Global brands in the food and beverage industry reach local and global markets, and the taste profiles in different parts of regions and countries can vary greatly. These brands all adapt to accommodate their consumers, and depending on the consumer group, we ensure the brand messages transfer and r More

Interview

Lee Humphreys

CEO of Creative Production Services
HH Global

Creative execution expert Lee Humphreys shares his thoughts on the importance of tailoring, adapting and transcreating creative content and how HH Global maintains strong client relationships to maximize the success of these efforts around the world. More

Interview

Chris Shaffer

Executive Director of Digital Media and Marketing
Cox Communications

Cox Communications has taken a number of steps to be able to communicate and respond to customers in real time based on the data they are able to aggregate about their customers. Even so, Chris Shaffer, Executive Director of Digital Media and Marketing for Cox, explains that they still have some tec More

Interview

Bryan VanDyke

Head of Digital Strategy
Morgan Stanley

When it comes to using data to create better customer engagements, Morgan Stanley aims to deliver the kinds of experiences that anticipate its clients’ needs and resonate with them in a compelling way, in addition to creating products that exceed their expectations. For Bryan VanDyke, Head of Digi More

Interview

Roger Ares

Senior Vice President of Marketing Analytics and Consumer Insights
SunTrust Banks

SunTrust Banks Inc. maintains a very client-centric approach when interacting with its customers and places a heavy emphasis on understanding their individual circumstances in order to have meaningful conversations with them. Because of this focus, the ability to personalize more of its interactions More

Interview

Marcos Arias

Director of Call Centers and Customer Experience
AT&T

For AT&T, every interaction is viewed as a chance to make a difference in the lives of its customers, so creating real-time, data-based engagements for their subscribers is critical. While some areas of the business have a full, complete view of customers, others fall behind the curve. Marcos Arias, More

Interview

Chris Hummel

Senior Vice President and Chief Marketing Officer
United Rentals

Hummel explains that as the CMO, he must always be looking around the corner to see what’s ahead. For United Rentals, a very forward-thinking company targeted digital engagement is vital for the success of its marketing tactics. In fact, Hummel’s role is so strongly geared toward digital engagem More

Interview

Maggie Chan Jones

Chief Marketing Officer
SAP

“Customer centricity has always been the anchor for marketing,” Jones says. “Nowadays, with all of the technologies at our fingertips, CMOs have much more insight into the customer journey. We have access to live data and can instantly understand whether or not we have a big hit on our hands. More

Interview

Milton Longobardi

Director
São Paulo Tourism

While health, safety and security issues have a strong influence on the choice of travel destinations for leisure travelers, Milton Longo- bardi, Director of São Paulo Tourism, explains that as leisure travel has become more of a commodity, he has found that consumers are looking toward mo More

Interview

Uri Steinberg

Israel Tourism Commissioner to North America
Government of Israel

When it comes to destination selection, Israel’s ability to stay on top of security concerns has been the main barometer for success. According to Uri Steinberg, Israel Tourism Commissioner to North America for the Government of Israel, although Israel receives its fair share of negative m More

Interview

Steven Bushong

Senior Vice President of Marketing Operations
Disney ABC Television Group

Disney ABC Television Group (DABC) broadcasts television shows to tens of millions of people every day across the U.S. and is a part of The Walt Disney Company’s global entertainment and news television properties. As Senior Vice President of Marketing Operations, Steven Bushong and his team engag More

Interview

Karly Wang

Senior Vice President of SMB Database Marketing
Wells Fargo

Wells Fargo is a leader in international banking, investment, mortgage, insurance, and consumer and commercial financial services. Ranked fourth in assets and first in market value in the United States, Wells Fargo markets to 30 million business households in the U.S. Knowing that today’s corporat More

Interview

Veetika Deoras

Head of Brand Marketing and Corporate Communications
Tata Capital Limited–Mumbai, India

Less than 5 years old and operating across more than 20 lines of business in retail and corporate, Tata Capital is focused on enhancing their relationship-based marketing. From the beginning, they have operated with a central platform for aggregating customer data and have believed in a customer-cen More

Interview

Carolyn McCarty

Vice President of Marketing–Commercial and Small Business Banking
Capital One

Capital One takes great pride in its knowledge and understanding of customers and has developed differentiating strategies for taking products and services to market for its various customer segments. Carolyn McCarty, Vice President of Marketing for the company’s Commercial and Small Business Bank More

Interview

Britta Meyer

Chief Marketing Officer
WageWorks

WageWorks, a leader in providing consumer-directed benefits, has been making significant efforts to gain traction with the small to medium-size business segment over the past six years. When it comes to this segment, Chief Marketing Officer Britta Meyer says the company is working hard to understand More

Interview

Vimal Solanki

Senior Vice President, Corporate Strategy and Intel Office
McAfee

As a large corporation with channel partners in both the consumer and business segments, McAfee faces a number of challenges with streamlining the channel marketing process and driving accountability to maximize ROI. Overall, Senior Vice President of the Corporate Strategy and Intel Office, Vimal So More

Interview

Justin Turner

Head of Global Channel Marketing
Motorola Solutions

Motorola Solutions works with its channel marketing partners to provide them with tools to differentiate themselves in the marketplace and successfully connect with their target audience. Due to the company’s split in 2011, Justin Turner, Head of Global Channel Marketing, says they have a sharpene More

Interview

Lucas Herscovici

Global Director of Strategic Innovation and Marketing
Anheuser-Busch

Anheuser-Busch does not differentiate their digital strategy from their mobile strategy; rather, they refer to both as a connection strategy that enables them to focus on their fans, build relationships, and draw new consumers. Lucas Herscovici, Global Director of Strategic Innovation and Marketing, More

Interview

Brad Taylor

Vice President of Customer Marketing
The Coca-Cola Company

The Coca-Cola Company’s overall digital marketing strategy is to engage with consumers wherever they are and on whatever device they may be using. As a result, mobile is playing an increasingly important role. Vice President of Customer Marketing Brad Taylor says the company leverages multiple app More

Interview

Stuart Foster

Vice President of Marketing
HIlton Worldwide

A number of different teams drive customer initiatives across the Hilton brand. Stuart Foster, the company’s Vice President of Marketing, oversees the marketing team for Waldorf Astoria and Conrad hotels. In the capacity, Foster and his team both work seamlessly together with the Hilton HHonors Lo More

Interview

Victoria Lozano

Vice President of Marketing
Crayola

Client-agency relationships are constantly evolving as consumer communication needs and methods change. As a result, Crayola’s Victoria Lozano believes in maintaining relationships based on the strengths offered by a particular agency. More

Interview

Larry Martin

Vice President of Marketing
Ocean Spray International

Ocean Spray’s Vice President of Marketing, Larry Martin, feels very strongly about the need for the agency and the brand to be true partners working toward a common goal. As a result, Ocean Spray’s agency relationships are true testaments to the level of success a brand can reach when the agency More

Interview

Murray Goldstein

Executive Director, SMB Segment Marketing
Cox Business

The small to medium-size business segment is critical to Cox Business, the business services unit for communications service provider Cox Communications, representing more than $1.4 billion in annual revenue. Murray Goldstein, Executive Director for the company’s SMB Segment Marketing, explains ho More

Interview

Louise Eyres

Group General Manager, Marketing
ANZ Banking Group–Australia

Staying on top of changing customer demands across the Asia-Pacific region is key to remaining ahead in the financial services industry. With more than 9 million customers in 33 countries, ANZ must be able to consistently connect with customers across all touch points. Louise Eyres, the brand’s Gr More

Interview

Michiko Araki

Vice President of Marketing Operations
Sony Electronics

The field of consumer electronics is extremely competitive, and companies in this field must put forth great effort to create positive experiences for customers in order to gain and retain them. Michiko Araki, Vice President of Marketing Operations for Sony Electronics, believes that the customer sh More

Interview

Kelly Doss

Vice President of North America Marketing
Beam Suntory

Beam Suntory specializes in premium spirits such as whiskey, bourbon, cognac, vodka and a variety of liqueurs. Kelly Doss, Vice President of North America Marketing, says the company prides itself on its devotion to its consumers and its focus on understanding the consumer journey from “insight to More

Interview

Martin Herbst

General Manager, eBay Classifieds U.S. and eBay Asia Pacific Local Classifieds
eBay

Martin Herbst oversees much of eBay’s classifieds business. In that role, he has led the business through its market entry plan, launch, product platform redesign, re-branding, and mobile and social implementations. Within three years, the company was on its way to becoming the second largest clas More

Interview

Lisa Demoney

Director of Online Marketing, Western Region
Kimpton Hotels

Lisa Demoney oversees online marketing for Kimpton’s western region, which is comprised of 24 hotels. Previously, Demoney served as Director of Online Marketing for Joie de Vivre Hospitality and managed global web marketing for Hitachi Data Systems. More

Interview

Steven Schiller

Senior Vice President, Sweets and Refreshment SBU
The Hershey Company

The Hershey Company is world-renowned for its food and beverage products, especially as it pertains to sweets. Steven Schiller, the company’s Senior Vice President of the Sweets and Refreshment Strategic Business Unit, says one of the company’s keys to running smooth, effective campaigns is its More

Interview

Laurie Borgen

Director of Global Digital Marketing
Thermo Fisher Scientific

When it came to outlining the digital marketing strategy for Thermo Fisher Scientific, Director of Global Digital Marketing Laurie Borgen applied the scientific method directly to their efforts. Through experimentation with new channels and methods of customer engagement that focus on the qualitativ More

Interview

Mark Phibbs

Senior Director of APAC Marketing
Adobe

Adobe is a world leader and best-practice innovator in the realm of digital marketing. As a digital marketing solutions provider, the company spends 74 percent of its marketing budget on digital compared to the Asia-Pacific company average of 10 percent. According to Senior Director of APAC Marketin More

Interview

Gina Testa

Vice President, Graphic Communications
Xerox Corporation

As a B2B company that educates other companies about the implementation of cross-media digital campaigns, Xerox knows it is important to use these services in order to sell them to others. Vice President of Graphic Communications Gina Testa explains that their transpromotional nature is part of the More

Interview

Rob Milne

Director of Marketing Operations
Mazda–North America

Mazda manufactures and markets a range of car and truck brands, including performance vehicles, for the North American market. Social media is a growing part of the marketing mix for the carmaker, and Rob Milne—Director of Marketing Operations—sees it as an important channel for building brand a More

Interview

Erich Marx

Director of Interactive and Social Media
Nissan USA

In 2011, Nissan USA’s Director of Interactive and Social Media, Erich Marx, was asked to put Nissan on the “social map” and has since helped develop a successful multifaceted social program that includes brand engagement and social CRM via a wide range of social channels. Nissan is also explor More

Interview

Lauren Chewning

Vice President of Consumer Insights
Marriott International

Marriott International is a leading hospitality and hotel company with more than 3,900 managed and franchised properties around the world. As Vice President of Consumer Insights, Lauren Chewning uses both market research and behavioral analytics to better understand Marriott’s current and potentia More

Interview

Sandeep Suvarna

Head of Consumer Marketing–Asia-Pacific and Japan
LinkedIn

LinkedIn connects more than 300 million professionals worldwide, making it the largest professional network on the Internet since 2003. Sandeep Suvarna leads consumer marketing for Asia-Pacific and Japan (based in Singapore) and says LinkedIn’s consumer engagement efforts are built to scale. An in More

Interview

Margot Torres

Senior Vice President of Marketing
McDonald’s–Philippines

McDonald’s serves approximately 69 million customers daily in more than 36,000 restaurants worldwide. The customer experience with McDonald’s goes beyond the food they serve and involves the customer’s total experience with the brand through its service, people and restaurant environment. As S More

Interview

Robert Pettiford

Executive Director of Product Development and Management
Cox Communications

In an industry that constantly battles negative customer perceptions, Cox Communications understands the importance of having a strong brand that values its customers and demonstrates that value to them. Robert Pettiford, Executive Director of Product Development and Management, says that the brand More

Interview

Alfie Ang

Head of Digital Analytics–Asia-Pacific
Johnson & Johnson

With a number of brands in its portfolio, Johnson & Johnson markets its various products differently based on a number of factors, including region, maturity stage, demographics, etc. Alfie Ang, Head of Digital Analytics for the brand in Asia-Pacific, says that as a result, brand awareness may be a More

Interview

Matt Perl

Chief Marketing Officer
Silver Rock Funding

At Silver Rock Funding, CMO Matt Perl heads a marketing team comprised of internal and external influencers that produce and distribute relevant and accessible information for small business customers who seek loans. When it comes to digital marketing, it is critical to stay abreast of the latest di More

Interview

Tim Collins

Senior Vice President of Experiential Marketing
Wells Fargo

While Wells Fargo doesn’t participate in trade shows, events have a big place in the company’s marketing mix. While Senior Vice President of Experiential Marketing Tim Collins says the company’s budget allocation decreased following the conversion of the Wachovia brand, it has increased for 20 More

Interview

Kurt Frenier

Senior Marketing Director
PepsiCo–Middle East and Africa

While PepsiCo participates in a variety of events including regional corporate events, trade shows and consumer-facing events. Senior Marketing Director Kurt Frenier is responsible for marketing the beverage portfolio in the Middle East and Africa. In that capacity, he also covers primarily consumer More

Interview

Marcelo Prado

Chief Marketing Officer
GE Measurement and Control

At GE Measurement and Control, marketing plays an important role in providing customer intelligence to the sales team. According to Chief Marketing Officer Marcelo Prado, this intelligence focuses on three key areas: market size, the competitive landscape and the needs of the customer based on their More

Interview

Brian Burch

Vice President of Global Marketing–Consumer and Small Business
Symantec

Symantec’s efforts have historically been product driven rather than marketing driven, but the company is currently undergoing a transformation that will reverse this position. Brian Burch, the company’s Vice President of Global Marketing for Consumer and Small Business, says that moving forward More

Interview

Mark Ehrnstein

Global Vice President of Team Member Services
Whole Foods Market

Whole Foods Market is built upon eight core values that have created a rich corporate culture that is universally embraced by all store locations. As Global Vice President of Team Member Services, Mark Ehrnstein sees Whole Foods Market as being extremely team-focused, which has resonated well with c More

Interview

Brad Davis

Chief Marketing Officer and Executive Vice President
Opus Bank

Value creation plays a large role internally for Opus Bank, a commercial bank which was founded in 2010 and is now among the top 200 of the nation’s more than 6,700 banks after completing a successful IPO in 2014, as measured by its $5.1 billion in assets. Creating a brand personality and helping More

Interview

Mary Bermel

Vice President of Global Integrated Marketing
CA Technologies

As an IT management software and solutions provider, CA Technologies is focused on providing content that customers need throughout the buying journey. Mary Bermel, Vice President of Global Integrated Marketing, says that while content tends to have a pre-sales focus, they are also dedicated to crea More

Interview

Gayle Bock

Director of Loyalty Marketing
T-Mobile

T-Mobile is embracing the “mobile” part of its company name by steering toward a mobile-focused marketing and business plan. Director of Loyalty Marketing Gayle Bock shares her thoughts around the company’s transition to a mobile-first strategy and how that shift is helping them engage and ret More

Interview

Gina Collins

Chief Marketing Officer
Build-A-Bear

Build-A-Bear takes consumer engagement to a new level with its unique mix of entertainment-based marketing efforts that extend well beyond the initial purchase of a product. Chief Marketing Officer Gina Collins shares how the content they deploy through their gamification and engagement efforts has More

Interview

Debra Lechner

Associate Vice President of the Customer Insight Service Group
Farmers Group, Inc.

Farmers Group has 15,000 exclusive insurance agents across the country with whom it partners to manage all consumer-facing touchpoints. Since the agents are independent contractors, Debra Lechner—Assistant Vice President of Marketing—says the challenges they face with regard to local marketing c More

Interview

Sujit Ganguli

Head of Marketing
ICICI Bank

ICICI Bank is the largest private-sector bank in India. They are among the most popular websites in India. About 30 percent of their customers engage with the bank online, making digital marketing a top priority. Sujit Ganguli, Head of Marketing, says this has led them to become much smarter and sha More