Interviews
Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
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Genefa Murphy
CMO, Five9
With over 15 years of global experience in the field of technology from consulting, to product management, strategy and marketing, Murphy is an accomplished leader and has led worldwide teams in creating and executing compelling and effective go-to-market strategies. More
Ryan Coldwell
Senior Director of eCommerce, Cabela’s
Cabela’s is a retailer of hunting and fishing products, outdoor gear, camping equipment and other related merchandise within the U.S. and Canada. Ryan Coldwell, Senior Director of eCommerce, is responsible for leading operations for Cabelas.com and collaborating with cross-functional partners to m More
John Weinstock
Former Senior Vice President of Marketing–North America , Electrolux
Electrolux is a leading global appliance company, consistently ranking among the world’s largest appliance manufacturers by units sold and selling more than 60 million household and professional products in more than 150 markets every year. John Weinstock, Former Senior Vice President of Marketing More
Indar Chanicka
Vice President of eCommerce, Digital Marketing and CRM, The Body Shop
The Body Shop is the original natural and ethical beauty brand, selling products for skin care, bath and body, fragrance, makeup and hair care. Founded in 1976, today it has more than 3,000 stores in 68 countries. Indar Chanicka, Vice President of eCommerce, Digital Marketing and CRM in Canada, over More
Gary Allen
Vice President Supply Chain Excellence, Ryder Supply Chain Solutions
Ryder is a FORTUNE 500® commercial fleet management, dedicated transportation and supply chain solutions company. Ryder has been named among FORTUNE’s World’s Most Admired Companies and has been recognized for its industry-leading practices in third-party logistics, environmentally friendly fle More
Christian Nelissen
SVP Enterprise Data & Analytics, TD Bank Group
Toronto-Dominion Bank (TD) and its subsidiaries are collectively known as TD Bank Group. TD is the sixth largest bank in North America by branches and serves approximately 25 million customers in a number of locations in key financial centers around the globe. Christian Nelissen, as the Head of Ente More
Betsey Chung
Senior Vice President & CMO, Canadian Banking , TD Bank Group
TD Bank Group (TD) is the sixth largest bank in North America by branches, serving approximately 25 million customers in a number of key financial centers around the globe. With 85,000 employees, Betsey Chung, Senior Vice President & CMO, Canadian Banking, TD Bank Group says the core mandate of TD i More
Angela Hsu
Senior Vice President, Marketing and eCommerce, Lamps Plus
Founded in 1976, Lamps Plus is the nation's largest specialty lighting retailer. The Los Angeles-based, privately held family owned company maintains an eCommerce site and operates more than three dozen retail stores across the western United States. Angela Hsu, the Senior Vice President of Marketin More
Jason Trusley
Vice President of Supply Chain and Operations, Nordstrom
Nordstrom is a leading fashion retailer, offering clothing, shoes and accessories for men, women and children. Vice President of Supply Chain and Operations Jason Trusley works to design, deploy and optimize the end-to-end omni-channel supply chain for Nordstrom. His work aligns with the company’ More
Rick Bingle
Senior Vice President of Supply Chain, REI
Recreational Equipment Incorporated, known as REI, is a national outdoor retailer. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores and an adventure travel company called REI Adventures. Senior Vice Pres More
Mo Katibeh
Chief Marketing Officer , AT&T Business
AT&T is leading the world in communications and technology, redefining how you engage with entertainment. Founded in 1879, the Fortune 10 company had consolidated revenues of $160.5 billion in 2017, and has recorded 34 consecutive years of quarterly dividend growth. Mo Katibeh, Chief Marketing Offi More
Joshua Francia
Vice President of Marketing, LendingTree
Founded in 1996, LendingTree offers a fast, online way to comparison shop for loans by providing a marketplace where consumers can submit one online loan request and receive real offers from multiple lenders. Joshua Francia, Vice President of Marketing at LendingTree, describes the company’s growt More
Shoumyan Biswas
Vice President of Marketing , Flipkart
Flipkart is India’s largest eCommerce marketplace, with a registered customer base of more than 100 million users. Shoumyan Biswas, Head of Marketing since 2013, says marketing is responsible for the end-to-end management of customer journey and what they call M3: marketing, merchandising and mone More
Monica Deretich
Vice Presidet of Marketing and CRM , TechStyle Fashion Group (JustFab)
Since its founding in 2010, TechStyle has become one of the fastest-growing eCommerce companies in history. Together, TechStyle’s four portfolio brands—JustFab, ShoeDazzle, Fabletics, and FabKids—provide more than 5 million VIP members with on-trend fashion at an exceptional value. Monica Dere More
Ravi Ravishankar
Vice President of Marketing- APAC, Equinix
Equinix operates a global interconnection platform to connect businesses to their customers, employees, and partners in order to accelerate their business, IT and cloud strategies. Ravi Ravishankar, Vice President of Marketing in APAC, says that as the internet of things (IoT) and cloud expand the n More
Susan Beermann
Chief Marketing Officer, Ellie Mae
Ellie Mae is a leading cloud-based platform for the mortgage finance industry, offering technology solutions that help enable mortgage lenders to originate loans quickly in order to help lower their overall origination costs, all while helping ensure the highest levels of compliance, quality and eff More
Julie Satalowich
Vice President of Corporate Marketing , Century Communities
Century Communities is a US homebuilder of single and multi-family residences in Colorado, Washington, California, Nevada, Utah, Texas, North Carolina, Tennessee, and Georgia. Founded in 2002 and ranked 26th in Fortune magazine’s 100 Fastest Growing Companies, the company’s mission is to create More
Dr. Matthew Moorcroft
Vice President, Global Marketing and Intelligence , Cambrex
Cambrex is a life sciences company with more than 35 years of active pharmaceutical ingredient API development and manufacturing expertise in both branded and generic API markets. Matthew Moorcroft, Vice President of Global Marketing and Intelligence, says he joined Cambrex to be a part of a growing More
Simon Sproule
Chief Marketing Officer , Aston Martin
CMO of Aston Martin’s luxury sports cars, Simon Sproule, says that the company has had a turbulent history, with many years of pro t interlaced with years of loss, 2017 saw the highest unit sales in nine years, with profit growth of a quarter-billion pounds. A December acquisition of the AM Brands More
Mohamed Ladha
US and Global Head of Marketing , ARIAD Pharmaceuticals
ARIAD Pharmaceuticals Inc. is focused on the discovery, development and commercialization of precision therapies for patients with rare cancers. The company was recently acquired by Takeda Pharmaceuticals and the acquisition of ARIAD is aimed at enhancing Takeda’s global oncology portfolio and rei More
Kelly Starman
Vice President of Marketing , Athenahealth
Athenahealth is a provider of network-enabled services and mobile applications for medical groups and health systems. Ranking No. 9 on Forbes’ “World’s Most Innovative Growth Companies” list, the company recently went through a restructure, and Kelly Starman, Vice President of Marketing, exp More
Wendy Wahl
Head of Enterprise Marketing, Aetna
Aetna is a diversified benefits company whose mission is to make health care easy, affordable, and personal. Aetna serves an estimated 46.7 million people with information and resources to help make better decisions about their health care. Wendy Wahl, Head of Enterprise Marketing, helped to spearhe More
Steven Schiller
President, International Business , The Hershey Company
The Hershey Company is a global confectionery leader known for its chocolate, sweets and other snacks. Holding more than 80 brands globally that drive more than $7.5 billion in annual revenue, Hershey is focused on continuing to build its competitive advantage in North America while growing its pres More
Samantha Goldman
Head of Enterprise Marketing , Lyft
Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population and Toronto, Canada. Samantha Goldman reports to the chief business officer as part of the Enterprise team and is closely connected to the overall Marketing organization at Lyft. Her team is More
Jane Lockwood
Vice President of Global eCommerce and Digital Marketing, Brooks Running
Brooks Running makes men’s and women’s high-performance running shoes, apparel and accessories. Jane Lockwood, Vice President of Global eCommerce and Digital Marketing, who carries more than 15 years of experience in digital marketing and product management with some of the world’s largest bra More
Sonesh Shah
Vice President of Brand Marketing and Digital , Robert Bosch Tool Corporation
The Robert Bosch Tool Corporation in North America is a leader in the design, manufacture and sale of power tools and accessories. Sonesh Shah, Vice President of Brand Marketing and Digital at the Robert Bosch Tool Corporation, explains that his role in e-commerce and digital marketing has evolved More
David Roman
Chief Marketing Officer, Lenovo
With more than 50,000 employees and $43 billion in global sales across 160 countries, Lenovo is a global leader in providing innovative consumer, commercial and data center technology. As the CMO, David Roman says that creating a customer-first culture is a top priority for the brand. Roman believ More
Allison Giorgio
Vice President of Marketing , PUMA North America
Allison Giorgio, Vice President of Brand Marketing for PUMA North America, seeks to take digital innovation to the next level in 2018 to power their increasing focus on e-commerce opportunities. Giorgio says the online marketplace is one of the most fascinating spaces today from both a business and More
Brett Townsend
Head of North America Insights , Electrolux
Electrolux is a global leader in the appliance industry, selling more than 60 million household and professional products in more than 150 markets every year. As the Head of North America Insights, Brett Townsend is responsible for providing transformative consumer insights to drive business decisi More
Olga Pancenko
Chief Operating Officer and Vice President of Marketing, Perrin Paris
Olga Pancenko, Chief Operating Officer and Vice President of Marketing, oversees wholesale, eCommerce, digital marketing and digital growth for Perrin Paris, a luxury leather goods brand. Pancenko says that global eCommerce communities have made the world smaller by offering every person the oppo More
Gregory Butz
Vice President of Marketing Communications , Serta Simmons Bedding
Serta Simmons is the No. 1 mattress manufacturer in the U.S. and a leading brand around the globe. Gregory Butz, Vice President of Marketing Communications, is charged with leading integrated communications across traditional and digital marketing, PR, eCommerce, shopper marketing and customer supp More
Peter Brinkman
Senior General Manager of Corporate Marketing, Casio America
Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Senior General Manager of Corporate Marketing, Peter Brinkman, believes that the role of eCommerce and the many More
Willian Marize
Marketing Director, Valeant Pharmaceuticals
For Valeant Pharmaceuticals, video is becoming a bigger part of the company’s strategy to market to customers based on where they are in their journey, particularly when it comes to generating awareness and building credibility for the brand. Marketing Director, Willian Marize explains that “vi More
Tanya Cavanaugh
Director of Brand Marketing , BJ's Wholesale Club
Director of Brand Marketing for BJ's Wholesale Club, Tanya Cavanaugh, explains that the company drives engagement through a variety of promotions and content outlets that are designed to make the shopping experience more convenient and that deliver value that extends beyond the products and great pr More
Lisa Majdi
Senior Director of Marketing, Cox Business
For Cox Business, video provides an opportunity to interact with customers in a more entertaining and social way that allows them to develop an emotional connection. "An important way that we’re using video is through customer testimonials, which is essentially digital word-of-mouth. It has prov More
Fadi Karam
Vice President of Marketing and Business Development , Nestle Waters - North America
Karam explains that Nestle Waters is working to remain at the leading edge of consumer engagement by personalizing their content and using data and analytics to re-target people in the right moments. More
Jerome Hiquet
Chief Marketing Officer , Tough Mudder
Jerome Hiquet, the CMO of Tough Mudder, explains that from the very beginning, video has been an integral component in helping them connect with consumers and remove some of the fears that people may have around Tough Mudder events. “Live-streaming content around events and fitness training throu More
Amy Pascal
Vice President, Head of US Marketing, LEGO
Pascal notes that in the earlier days of the web, eCommerce sites existed, but they were not on the radar because they were so small. “Everything happening on the web at that time from a marketing standpoint was focused on reaching and engaging with consumers,” she explains. “Marketers focuse More
Ahmet Abaci
Vice President, Spalding Product Marketing & Brand Strategy, Fruit of the Loom
“When it comes to these global eCommerce marketplaces, I see them bringing convenience and choice to the consumer,” Abaci says. “Brands should see this as positive not only because it benefits the consumer, but because it drives innovation. Competition, in the end, helps everybody.” When cu More
Simon Sproule
Vice President and Chief Marketing Officer, Aston Martin
Due to the nature of the luxury car business, Aston Martin is strongly focused on personal engagement. While the brand is small in terms of volume, people tend to keep their cars much longer than they would keep a mass-market vehicle, and everything the company does is centered around creating a hig More
Drossos Drossos
Head of Brand Experience and Licensing Manager, Coca-Cola
For an aspirational brand like Coca-Cola, customer experience is of the utmost importance. As Head of Brand Experience for Central and Eastern Europe, Drossos Drossos explains that this strategy is embraced from the highest levels of the company and is localized for every market within the business More
Manos Spanos
Vice President of Brand Marketing Flavor Brands, PepsiCo
For PepsiCo, the consumer engagement journey is multifaceted, with consumer touchpoints positioned around content, digital experiences, in-store interactions, live events and retailers. Manos Spanos, Vice President for Brand Marketing Flavor Brands, explains that the company works to engage its targ More
Caroline Losson
Vice President of Marketing, Keurig Canada
Keurig boasts a one-of-a-kind business model in which brewers are sold in order to continue selling beverage pods. Consumer engagement is the foundation of the brand’s business model, so it is critical that consumers remain engaged and continue to purchase and consume Keurig-made beverage pods. To More
Bill Beck
General Manager, Kitchen, Whirlpool
Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connected appliances and employing a family-oriented aftermarket strategy that saves money, effort and time for customers. Over the coming years, more and more appliances will be IoT-connected, however toda More
Jeff Gooding
Senior Director of Marketing and Advertising, Ace Hardware
Ace Hardware—the largest hardware retail cooperative in the world—prides itself on high-quality customer service and truly connecting with their surrounding communities. Though Ace Hardware utilizes certain technologies to build a competitive advantage, the brand still advocates for the classic More
Charlie Cole
Chief Digital Officer, TUMI
The TUMI brand prides itself on a strong commitment to social awareness and giving back to the community. Employees believe that their brand represents a symbol of creativity, innovation and integrity and that their business can represent a better and more responsible future. Founded in 1975, TUMI's More
Lisa Manganello
Managing Director and Head of Integrated Brand Marketing, Morgan Stanley
Morgan Stanley is a leading global financial services firm, providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, Morgan Stanley's employees serve clients worldwide, including corporations, governments, institutions an More
Christopher Curtin
Chief Brand and Innovation Marketing Officer, Visa Inc.
As a leading global financial services brand, Visa is in a unique position because of its distinct omni-presence in consumers’ everyday lives, no matter where they are in the world. Omni-channel takes on a whole new layer of significance for a brand like Visa, where every transaction using a Visa More
Peter Francis
Vice President of Digital Growth & Acquisition, T-Mobile USA
T-Mobile is leading the charge when it comes to delighting customers and creating experiences that add value to their lives. Peter Francis, Vice President of Digital, says that brands have reached a pivotal time where they must determine how to truly add value in the digital space because consumers More
Peter McGinness
Chief Marketing and Brand Officer, Chobani
McGuinness stresses the need for global brands to think local, act local and communicate locally to ensure the brand is totally relevant and completely resonant with the consumer. He believes that taking the extra steps to reach the local community will offset costs due to the development of brand p More
Jennifer McCarthy
Former Vice President of Global Brand Design, Marketing & Operations, Starwood Hotels & Resorts Worldwide, Inc.
It is important, in McCarthy’s experience, for global brands to adapt, modify and localize their branded and creative content for different markets and geographies while maintaining the core brand essence globally. For each of its hotel brands, Starwood developed brand positioning, brand programmi More
Ram Krishnan
Chief Customer Officer, PepsiCo Inc.
Global brands in the food and beverage industry reach local and global markets, and the taste profiles in different parts of regions and countries can vary greatly. These brands all adapt to accommodate their consumers, and depending on the consumer group, we ensure the brand messages transfer and r More
Lee Humphreys
CEO of Creative Production Services, HH Global
Creative execution expert Lee Humphreys shares his thoughts on the importance of tailoring, adapting and transcreating creative content and how HH Global maintains strong client relationships to maximize the success of these efforts around the world. More
Chris Shaffer
Executive Director of Digital Media and Marketing, Cox Communications
Cox Communications has taken a number of steps to be able to communicate and respond to customers in real time based on the data they are able to aggregate about their customers. Even so, Chris Shaffer, Executive Director of Digital Media and Marketing for Cox, explains that they still have some tec More
Bryan VanDyke
Head of Digital Strategy, Morgan Stanley
When it comes to using data to create better customer engagements, Morgan Stanley aims to deliver the kinds of experiences that anticipate its clients’ needs and resonate with them in a compelling way, in addition to creating products that exceed their expectations. For Bryan VanDyke, Head of Digi More
Roger Ares
Senior Vice President of Marketing Analytics and Consumer Insights, SunTrust Banks
SunTrust Banks Inc. maintains a very client-centric approach when interacting with its customers and places a heavy emphasis on understanding their individual circumstances in order to have meaningful conversations with them. Because of this focus, the ability to personalize more of its interactions More
Marcos Arias
Director of Call Centers and Customer Experience, AT&T
For AT&T, every interaction is viewed as a chance to make a difference in the lives of its customers, so creating real-time, data-based engagements for their subscribers is critical. While some areas of the business have a full, complete view of customers, others fall behind the curve. Marcos Arias, More
Chris Hummel
Senior Vice President and Chief Marketing Officer, United Rentals
Hummel explains that as the CMO, he must always be looking around the corner to see what’s ahead. For United Rentals, a very forward-thinking company targeted digital engagement is vital for the success of its marketing tactics. In fact, Hummel’s role is so strongly geared toward digital engagem More
Maggie Chan Jones
Chief Marketing Officer, SAP
“Customer centricity has always been the anchor for marketing,” Jones says. “Nowadays, with all of the technologies at our fingertips, CMOs have much more insight into the customer journey. We have access to live data and can instantly understand whether or not we have a big hit on our hands. More
Milton Longobardi
Director, São Paulo Tourism
While health, safety and security issues have a strong influence on the choice of travel destinations for leisure travelers, Milton Longo- bardi, Director of São Paulo Tourism, explains that as leisure travel has become more of a commodity, he has found that consumers are looking toward mo More
Uri Steinberg
Israel Tourism Commissioner to North America, Government of Israel
When it comes to destination selection, Israel’s ability to stay on top of security concerns has been the main barometer for success. According to Uri Steinberg, Israel Tourism Commissioner to North America for the Government of Israel, although Israel receives its fair share of negative m More
Steven Bushong
Senior Vice President of Marketing Operations, Disney ABC Television Group
Disney ABC Television Group (DABC) broadcasts television shows to tens of millions of people every day across the U.S. and is a part of The Walt Disney Company’s global entertainment and news television properties. As Senior Vice President of Marketing Operations, Steven Bushong and his team engag More
Karly Wang
Senior Vice President of SMB Database Marketing, Wells Fargo
Wells Fargo is a leader in international banking, investment, mortgage, insurance, and consumer and commercial financial services. Ranked fourth in assets and first in market value in the United States, Wells Fargo markets to 30 million business households in the U.S. Knowing that today’s corporat More
Veetika Deoras
Head of Brand Marketing and Corporate Communications, Tata Capital Limited–Mumbai, India
Less than 5 years old and operating across more than 20 lines of business in retail and corporate, Tata Capital is focused on enhancing their relationship-based marketing. From the beginning, they have operated with a central platform for aggregating customer data and have believed in a customer-cen More
Carolyn McCarty
Vice President of Marketing–Commercial and Small Business Banking, Capital One
Capital One takes great pride in its knowledge and understanding of customers and has developed differentiating strategies for taking products and services to market for its various customer segments. Carolyn McCarty, Vice President of Marketing for the company’s Commercial and Small Business Bank More
Britta Meyer
Chief Marketing Officer, WageWorks
WageWorks, a leader in providing consumer-directed benefits, has been making significant efforts to gain traction with the small to medium-size business segment over the past six years. When it comes to this segment, Chief Marketing Officer Britta Meyer says the company is working hard to understand More
Vimal Solanki
Senior Vice President, Corporate Strategy and Intel Office, McAfee
As a large corporation with channel partners in both the consumer and business segments, McAfee faces a number of challenges with streamlining the channel marketing process and driving accountability to maximize ROI. Overall, Senior Vice President of the Corporate Strategy and Intel Office, Vimal So More
Justin Turner
Head of Global Channel Marketing, Motorola Solutions
Motorola Solutions works with its channel marketing partners to provide them with tools to differentiate themselves in the marketplace and successfully connect with their target audience. Due to the company’s split in 2011, Justin Turner, Head of Global Channel Marketing, says they have a sharpene More
Lucas Herscovici
Global Director of Strategic Innovation and Marketing, Anheuser-Busch
Anheuser-Busch does not differentiate their digital strategy from their mobile strategy; rather, they refer to both as a connection strategy that enables them to focus on their fans, build relationships, and draw new consumers. Lucas Herscovici, Global Director of Strategic Innovation and Marketing, More
Brad Taylor
Vice President of Customer Marketing, The Coca-Cola Company
The Coca-Cola Company’s overall digital marketing strategy is to engage with consumers wherever they are and on whatever device they may be using. As a result, mobile is playing an increasingly important role. Vice President of Customer Marketing Brad Taylor says the company leverages multiple app More
Stuart Foster
Vice President of Marketing, HIlton Worldwide
A number of different teams drive customer initiatives across the Hilton brand. Stuart Foster, the company’s Vice President of Marketing, oversees the marketing team for Waldorf Astoria and Conrad hotels. In the capacity, Foster and his team both work seamlessly together with the Hilton HHonors Lo More
Victoria Lozano
Vice President of Marketing, Crayola
Client-agency relationships are constantly evolving as consumer communication needs and methods change. As a result, Crayola’s Victoria Lozano believes in maintaining relationships based on the strengths offered by a particular agency. More
Larry Martin
Vice President of Marketing, Ocean Spray International
Ocean Spray’s Vice President of Marketing, Larry Martin, feels very strongly about the need for the agency and the brand to be true partners working toward a common goal. As a result, Ocean Spray’s agency relationships are true testaments to the level of success a brand can reach when the agency More
Murray Goldstein
Executive Director, SMB Segment Marketing, Cox Business
The small to medium-size business segment is critical to Cox Business, the business services unit for communications service provider Cox Communications, representing more than $1.4 billion in annual revenue. Murray Goldstein, Executive Director for the company’s SMB Segment Marketing, explains ho More
Louise Eyres
Group General Manager, Marketing , ANZ Banking Group–Australia
Staying on top of changing customer demands across the Asia-Pacific region is key to remaining ahead in the financial services industry. With more than 9 million customers in 33 countries, ANZ must be able to consistently connect with customers across all touch points. Louise Eyres, the brand’s Gr More
Michiko Araki
Vice President of Marketing Operations, Sony Electronics
The field of consumer electronics is extremely competitive, and companies in this field must put forth great effort to create positive experiences for customers in order to gain and retain them. Michiko Araki, Vice President of Marketing Operations for Sony Electronics, believes that the customer sh More
Kelly Doss
Vice President of North America Marketing, Beam Suntory
Beam Suntory specializes in premium spirits such as whiskey, bourbon, cognac, vodka and a variety of liqueurs. Kelly Doss, Vice President of North America Marketing, says the company prides itself on its devotion to its consumers and its focus on understanding the consumer journey from “insight to More
Martin Herbst
General Manager, eBay Classifieds U.S. and eBay Asia Pacific Local Classifieds , eBay
Martin Herbst oversees much of eBay’s classifieds business. In that role, he has led the business through its market entry plan, launch, product platform redesign, re-branding, and mobile and social implementations. Within three years, the company was on its way to becoming the second largest clas More
Lisa Demoney
Director of Online Marketing, Western Region, Kimpton Hotels
Lisa Demoney oversees online marketing for Kimpton’s western region, which is comprised of 24 hotels. Previously, Demoney served as Director of Online Marketing for Joie de Vivre Hospitality and managed global web marketing for Hitachi Data Systems. More
Steven Schiller
Senior Vice President, Sweets and Refreshment SBU, The Hershey Company
The Hershey Company is world-renowned for its food and beverage products, especially as it pertains to sweets. Steven Schiller, the company’s Senior Vice President of the Sweets and Refreshment Strategic Business Unit, says one of the company’s keys to running smooth, effective campaigns is its More
Laurie Borgen
Director of Global Digital Marketing, Thermo Fisher Scientific
When it came to outlining the digital marketing strategy for Thermo Fisher Scientific, Director of Global Digital Marketing Laurie Borgen applied the scientific method directly to their efforts. Through experimentation with new channels and methods of customer engagement that focus on the qualitativ More
Mark Phibbs
Senior Director of APAC Marketing, Adobe
Adobe is a world leader and best-practice innovator in the realm of digital marketing. As a digital marketing solutions provider, the company spends 74 percent of its marketing budget on digital compared to the Asia-Pacific company average of 10 percent. According to Senior Director of APAC Marketin More
Gina Testa
Vice President, Graphic Communications, Xerox Corporation
As a B2B company that educates other companies about the implementation of cross-media digital campaigns, Xerox knows it is important to use these services in order to sell them to others. Vice President of Graphic Communications Gina Testa explains that their transpromotional nature is part of the More
Rob Milne
Director of Marketing Operations, Mazda–North America
Mazda manufactures and markets a range of car and truck brands, including performance vehicles, for the North American market. Social media is a growing part of the marketing mix for the carmaker, and Rob Milne—Director of Marketing Operations—sees it as an important channel for building brand a More
Erich Marx
Director of Interactive and Social Media, Nissan USA
In 2011, Nissan USA’s Director of Interactive and Social Media, Erich Marx, was asked to put Nissan on the “social map” and has since helped develop a successful multifaceted social program that includes brand engagement and social CRM via a wide range of social channels. Nissan is also explor More
Lauren Chewning
Vice President of Consumer Insights, Marriott International
Marriott International is a leading hospitality and hotel company with more than 3,900 managed and franchised properties around the world. As Vice President of Consumer Insights, Lauren Chewning uses both market research and behavioral analytics to better understand Marriott’s current and potentia More
Sandeep Suvarna
Head of Consumer Marketing–Asia-Pacific and Japan, LinkedIn
LinkedIn connects more than 300 million professionals worldwide, making it the largest professional network on the Internet since 2003. Sandeep Suvarna leads consumer marketing for Asia-Pacific and Japan (based in Singapore) and says LinkedIn’s consumer engagement efforts are built to scale. An in More
Margot Torres
Senior Vice President of Marketing, McDonald’s–Philippines
McDonald’s serves approximately 69 million customers daily in more than 36,000 restaurants worldwide. The customer experience with McDonald’s goes beyond the food they serve and involves the customer’s total experience with the brand through its service, people and restaurant environment. As S More
Robert Pettiford
Executive Director of Product Development and Management, Cox Communications
In an industry that constantly battles negative customer perceptions, Cox Communications understands the importance of having a strong brand that values its customers and demonstrates that value to them. Robert Pettiford, Executive Director of Product Development and Management, says that the brand More
Alfie Ang
Head of Digital Analytics–Asia-Pacific, Johnson & Johnson
With a number of brands in its portfolio, Johnson & Johnson markets its various products differently based on a number of factors, including region, maturity stage, demographics, etc. Alfie Ang, Head of Digital Analytics for the brand in Asia-Pacific, says that as a result, brand awareness may be a More
Matt Perl
Chief Marketing Officer, Silver Rock Funding
At Silver Rock Funding, CMO Matt Perl heads a marketing team comprised of internal and external influencers that produce and distribute relevant and accessible information for small business customers who seek loans. When it comes to digital marketing, it is critical to stay abreast of the latest di More
Tim Collins
Senior Vice President of Experiential Marketing, Wells Fargo
While Wells Fargo doesn’t participate in trade shows, events have a big place in the company’s marketing mix. While Senior Vice President of Experiential Marketing Tim Collins says the company’s budget allocation decreased following the conversion of the Wachovia brand, it has increased for 20 More
Kurt Frenier
Senior Marketing Director, PepsiCo–Middle East and Africa
While PepsiCo participates in a variety of events including regional corporate events, trade shows and consumer-facing events. Senior Marketing Director Kurt Frenier is responsible for marketing the beverage portfolio in the Middle East and Africa. In that capacity, he also covers primarily consumer More
Marcelo Prado
Chief Marketing Officer, GE Measurement and Control
At GE Measurement and Control, marketing plays an important role in providing customer intelligence to the sales team. According to Chief Marketing Officer Marcelo Prado, this intelligence focuses on three key areas: market size, the competitive landscape and the needs of the customer based on their More
Brian Burch
Vice President of Global Marketing–Consumer and Small Business, Symantec
Symantec’s efforts have historically been product driven rather than marketing driven, but the company is currently undergoing a transformation that will reverse this position. Brian Burch, the company’s Vice President of Global Marketing for Consumer and Small Business, says that moving forward More
Mark Ehrnstein
Global Vice President of Team Member Services, Whole Foods Market
Whole Foods Market is built upon eight core values that have created a rich corporate culture that is universally embraced by all store locations. As Global Vice President of Team Member Services, Mark Ehrnstein sees Whole Foods Market as being extremely team-focused, which has resonated well with c More
Brad Davis
Chief Marketing Officer and Executive Vice President, Opus Bank
Value creation plays a large role internally for Opus Bank, a commercial bank which was founded in 2010 and is now among the top 200 of the nation’s more than 6,700 banks after completing a successful IPO in 2014, as measured by its $5.1 billion in assets. Creating a brand personality and helping More
Mary Bermel
Vice President of Global Integrated Marketing, CA Technologies
As an IT management software and solutions provider, CA Technologies is focused on providing content that customers need throughout the buying journey. Mary Bermel, Vice President of Global Integrated Marketing, says that while content tends to have a pre-sales focus, they are also dedicated to crea More
Gayle Bock
Director of Loyalty Marketing, T-Mobile
T-Mobile is embracing the “mobile” part of its company name by steering toward a mobile-focused marketing and business plan. Director of Loyalty Marketing Gayle Bock shares her thoughts around the company’s transition to a mobile-first strategy and how that shift is helping them engage and ret More
Gina Collins
Chief Marketing Officer, Build-A-Bear
Build-A-Bear takes consumer engagement to a new level with its unique mix of entertainment-based marketing efforts that extend well beyond the initial purchase of a product. Chief Marketing Officer Gina Collins shares how the content they deploy through their gamification and engagement efforts has More
Debra Lechner
Associate Vice President of the Customer Insight Service Group, Farmers Group, Inc.
Farmers Group has 15,000 exclusive insurance agents across the country with whom it partners to manage all consumer-facing touchpoints. Since the agents are independent contractors, Debra Lechner—Assistant Vice President of Marketing—says the challenges they face with regard to local marketing c More
Sujit Ganguli
Head of Marketing, ICICI Bank
ICICI Bank is the largest private-sector bank in India. They are among the most popular websites in India. About 30 percent of their customers engage with the bank online, making digital marketing a top priority. Sujit Ganguli, Head of Marketing, says this has led them to become much smarter and sha More
