Interview

Bill Beck

General Manager, Kitchen, Whirlpool

Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connected appliances and employing a family-oriented aftermarket strategy that saves money, effort and time for customers. Over the coming years, more and more appliances will be IoT-connected, however toda... More

Interview

Jeff Gooding

Senior Director of Marketing and Advertising, Ace Hardware

Ace Hardware—the largest hardware retail cooperative in the world—prides itself on high-quality customer service and truly connecting with their surrounding communities. Though Ace Hardware utilizes certain technologies to build a competitive advantage, the brand still advocates for the classic ... More

Interview

Charlie Cole

Chief Digital Officer, TUMI

The TUMI brand prides itself on a strong commitment to social awareness and giving back to the community. Employees believe that their brand represents a symbol of creativity, innovation and integrity and that their business can represent a better and more responsible future. Founded in 1975, TUMI's... More

Interview

Lisa Manganello

Managing Director and Head of Integrated Brand Marketing, Morgan Stanley

Morgan Stanley is a leading global financial services firm, providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, Morgan Stanley's employees serve clients worldwide, including corporations, governments, institutions an... More

Interview

Christopher Curtin

Chief Brand and Innovation Marketing Officer, Visa Inc.

As a leading global financial services brand, Visa is in a unique position because of its distinct omni-presence in consumers’ everyday lives, no matter where they are in the world. Omni-channel takes on a whole new layer of significance for a brand like Visa, where every transaction using a Visa ... More

Interview

Peter Francis

Vice President of Digital Growth & Acquisition, T-Mobile USA

T-Mobile is leading the charge when it comes to delighting customers and creating experiences that add value to their lives. Peter Francis, Vice President of Digital, says that brands have reached a pivotal time where they must determine how to truly add value in the digital space because consumers ... More

Interview

Peter McGinness

Chief Marketing and Brand Officer, Chobani

McGuinness stresses the need for global brands to think local, act local and communicate locally to ensure the brand is totally relevant and completely resonant with the consumer. He believes that taking the extra steps to reach the local community will offset costs due to the development of brand p... More

Interview

Jennifer McCarthy

Former Vice President of Global Brand Design, Marketing & Operations, Starwood Hotels & Resorts Worldwide, Inc.

It is important, in McCarthy’s experience, for global brands to adapt, modify and localize their branded and creative content for different markets and geographies while maintaining the core brand essence globally. For each of its hotel brands, Starwood developed brand positioning, brand programmi... More

Interview

Ram Krishnan

Chief Customer Officer, PepsiCo Inc.

Global brands in the food and beverage industry reach local and global markets, and the taste profiles in different parts of regions and countries can vary greatly. These brands all adapt to accommodate their consumers, and depending on the consumer group, we ensure the brand messages transfer and r... More

Interview

Lee Humphreys

CEO of Creative Production Services, HH Global

Creative execution expert Lee Humphreys shares his thoughts on the importance of tailoring, adapting and transcreating creative content and how HH Global maintains strong client relationships to maximize the success of these efforts around the world.... More

Interview

Chris Shaffer

Executive Director of Digital Media and Marketing, Cox Communications

Cox Communications has taken a number of steps to be able to communicate and respond to customers in real time based on the data they are able to aggregate about their customers. Even so, Chris Shaffer, Executive Director of Digital Media and Marketing for Cox, explains that they still have some tec... More

Interview

Bryan VanDyke

Head of Digital Strategy, Morgan Stanley

When it comes to using data to create better customer engagements, Morgan Stanley aims to deliver the kinds of experiences that anticipate its clients’ needs and resonate with them in a compelling way, in addition to creating products that exceed their expectations. For Bryan VanDyke, Head of Digi... More

Interview

Roger Ares

Senior Vice President of Marketing Analytics and Consumer Insights, SunTrust Banks

SunTrust Banks Inc. maintains a very client-centric approach when interacting with its customers and places a heavy emphasis on understanding their individual circumstances in order to have meaningful conversations with them. Because of this focus, the ability to personalize more of its interactions... More

Interview

Marcos Arias

Director of Call Centers and Customer Experience, AT&T

For AT&T, every interaction is viewed as a chance to make a difference in the lives of its customers, so creating real-time, data-based engagements for their subscribers is critical. While some areas of the business have a full, complete view of customers, others fall behind the curve. Marcos Arias,... More

Interview

Chris Hummel

Senior Vice President and Chief Marketing Officer, United Rentals

Hummel explains that as the CMO, he must always be looking around the corner to see what’s ahead. For United Rentals, a very forward-thinking company targeted digital engagement is vital for the success of its marketing tactics. In fact, Hummel’s role is so strongly geared toward digital engagem... More

Interview

Maggie Chan Jones

Chief Marketing Officer, SAP

“Customer centricity has always been the anchor for marketing,” Jones says. “Nowadays, with all of the technologies at our fingertips, CMOs have much more insight into the customer journey. We have access to live data and can instantly understand whether or not we have a big hit on our hands. ... More

Interview

Milton Longobardi

Director, São Paulo Tourism

While health, safety and security issues have a strong influence on the choice of travel destinations for leisure travelers, Milton Longo- bardi, Director of São Paulo Tourism, explains that as leisure travel has become more of a commodity, he has found that consumers are looking toward mo... More

Interview

Uri Steinberg

Israel Tourism Commissioner to North America, Government of Israel

When it comes to destination selection, Israel’s ability to stay on top of security concerns has been the main barometer for success. According to Uri Steinberg, Israel Tourism Commissioner to North America for the Government of Israel, although Israel receives its fair share of negative m... More

Interview

Steven Bushong

Senior Vice President of Marketing Operations, Disney ABC Television Group

Disney ABC Television Group (DABC) broadcasts television shows to tens of millions of people every day across the U.S. and is a part of The Walt Disney Company’s global entertainment and news television properties. As Senior Vice President of Marketing Operations, Steven Bushong and his team engag... More

Interview

Karly Wang

Senior Vice President of SMB Database Marketing, Wells Fargo

Wells Fargo is a leader in international banking, investment, mortgage, insurance, and consumer and commercial financial services. Ranked fourth in assets and first in market value in the United States, Wells Fargo markets to 30 million business households in the U.S. Knowing that today’s corporat... More