Reports

How Brands Annoy Fans Report Cover
Report

How Brands Annoy Fans

As a result of digital content infection, nearly half of all consumers indicate they would rethink purchasing from brands, or even boycott products, if the ads from these brands appeared alongside digital content that offended them. While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017,... More

Report

Connected Interaction to Power Brand Attraction

This study reveals the findings of a survey of 198 global senior marketing executives and explores how digital transformation has impacted marketing and the organization’s ability to grow and profit from expanded relationships with customers, particularly as it relates to content and data strategies.... More

Report

Building Brands That Attract + Engage Fans

The CMO Council teamed with Fresh Squeezed Ideas for this white paper to explore the cultural connection to brand attraction. The strategic brief features insights from domain experts and notable brand marketers at PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to gauge how culturally connected brands stay valued, real and relevant with consumers.  ... More

Whitepaper

Total View for Total Engagement

In light of the growing opportunity within the SMB market opportunity, the CMO Council partnered with Radius to address the real questions that marketers targeting SMBs need to be asking themselves in order to effectively position themselves within the SMB market and create intelligence-driven approaches to reaching these customers. Download the complimentary strategic brief today.... More