Authentication Frustration

This report explores one of the biggest impediments to a satisfying digital experience—difficult and frustrating authentication processes. Based on a survey of 2,000 consumers in the United States, Canada, the United Kingdom and Ireland, it shows that a significant majority of consumers are exiting business transaction rather than put up with frustrating authentication processes.... More


Adaptability in Branded Content Delivery: Background Research

This presentation explores background research conducted by the CMO Council and other third party experts to explore the state of adaptability in the world's largest global brands. The presentation explores the localization mandate, benefits of adapting and localizing content, the need for platforms, and overcoming localization hurdles. ... More