Reports

Report cover for Engage at Every Stage: An Investigation of Video Activation featuring a girl looking at a video on her phone
Report

Engage at Every Stage: An Investigation of Video Activation

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with ViralGains—assessed where and how marketers are leveraging video at every stage of the customer experience and provides valuable insights from an online survey of more than 200 senior marketing decision makers, in addition to qualitative perspectives based on interviews with brand leaders at Keur... More