Reports

Whitepaper

The Greatest Comeback Ever?

Even before the COVID-19 pandemic, everyone was talking about the “Retail Apocalypse.” The Coronavirus then exacerbated an already desperate situation, with the outlook for retail looking grimmer than ever. And yet, despite all odds, there has been a resurgence in retail — could this be the greatest comeback ever?... More

Whitepaper

Will Retailers Capitalize or Capsize on Consumer Data?

This whitepaper looks at how chief marketers in retail are moving away from data analytics that identify yesterday’s trends and towards cognitive analytics that predict tomorrow’s buying behavior.... More

Report

Ingenuity in the Global eCommerce Community Detailed Findings

Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs.... More

Report

Discovering The Pivotal Point Consumer

A study of American consumer shopping behavior designed to provide fresh and actionable insight, backed by detailed data, to help Consumer Packaged Goods marketers and retailers better understand and address the global challenge of fragmentation and the need for precision marketing. Conducted by Catalina Marketing's Pointer Media Network, in conjunction with the CMO Council, the study unmasks the ... More

Report

RetailFluency

The CMO Council surveyed retail shoppers at three consumer electronics stores in four U.S. markets to study the impact of the Internet on in-store purchasing behavior. While the findings represent a single snapshot of consumer behavior, they paint a clear and dramatic picture of the shifting landscape of media influence. The Internet is climbing in usage and purchasing influence, magazines, TV and... More