Drive-thrus are no longer just a convenience feature—they’ve become the strategic engine of growth for today’s quick service restaurants. In The Evolution of Drive-Thrus, discover how leading QSR brands are transforming speed, accuracy, and personalization through AI, automation, and data-driven insights while preserving the human moments that build loyalty...
Our partners at Typeface surveyed more than 200 marketing leaders to better understand what’s driving their decision-making and how their AI programs have fared so far...
After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. Nearly 4 in 5 business leaders believe GenAI will deliver a competitive advantage over the next 18 months, such as AI agents improving the customer experience. But not everyone will be able to reap the benefits. Some 3 in 5 leaders aren't ...
Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand...
Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales...
We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
Charged with the mandate of elevating customer experience, marketers increasingly look to data to better engage with customers and identify new opportunities. Yet previous CMO Council research highlights that marketers admit their organizations could do more to transform the data supply chain to allow them to do more with internal data assets...
