After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. Nearly 4 in 5 business leaders believe GenAI will deliver a competitive advantage over the next 18 months, such as agentic AI improving the customer experience. But not everyone will be able to reap the benefits. Some 3 in 5 leaders aren't ...
Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand...
Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales...
We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
