CMO Council Marketing Transformation Mandate $50 US*
...
*included with premium membership or library subscription
Details
Download
Select one of 12 trending topics to find reports.
Looking for a particular report? Find by title.
Moving From Martech Mayhem to Measurable Business Value Free Report
Is your martech stack fueling growth — or quietly suppressing it? The CMO Council and MartechTribe's new Innovation Insights Brief, 'Moving from Martech Mayhem to Measurable Business Value', cuts through the noise of vendor rankings and feature lists to reveal what actually separates high-performing martech architectures from costly, fragmented ones. Drawing on over a decade of benchmarking ...
Marketing's Power Partner: AI and The Human Essence Free Report
Marketing’s next competitive advantage will not come from AI alone. It will come from the organizations that know how to combine the scale, speed and intelligence of AI with the judgment, creativity and emotional intelligence of human marketers. In this new CMO Council report, discover why the highest-performing marketing teams — “Power Partners” — are dramatically ...
The Evolution of Drive-Thrus Free Report
Drive-thrus are no longer just a convenience feature—they’ve become the strategic engine of growth for today’s quick service restaurants. In The Evolution of Drive-Thrus, discover how leading QSR brands are transforming speed, accuracy, and personalization through AI, automation, and data-driven insights while preserving the human moments that build loyalty...
The Typeface Signal Report Free Report
Our partners at Typeface surveyed more than 200 marketing leaders to better understand what’s driving their decision-making and how their AI programs have fared so far...
The Pathway to GenAI Competitive Advantage Free Report
After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. Nearly 4 in 5 business leaders believe GenAI will deliver a competitive advantage over the next 18 months, such as AI agents improving the customer experience. But not everyone will be able to reap the benefits. Some 3 in 5 leaders aren't ...
Marketing and Data Security: The Unlikely Brand Building Partnership Free Report
Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand...
Real-Time AI Interaction at the Point of Transaction Free Report
Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales...
Shaping Marketing's Future Impact And Driving Profitable Growth Free Report
We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
Doing More With Data Free Report
Charged with the mandate of elevating customer experience, marketers increasingly look to data to better engage with customers and identify new opportunities. Yet previous CMO Council research highlights that marketers admit their organizations could do more to transform the data supply chain to allow them to do more with internal data assets...