Reports

Report

Humanizing and Analyzing Relationships To Drive Revenue, Retention And Returns

Re-thinking an old marketing metric — customer lifetime value (LTV) — can help close the gap between marketing efforts and financial outcomes.... More

Whitepaper

Getting it Done in 2021

There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. ... More

Report

The Future of Work Is Now

Are business leaders truly ready for the impact that AI will have on their business, their organization, and their workforce? Will an augmented workforce—the future of people and solutions like Intelligent Virtual Assistants (IVAs) working harmoniously together—become our new reality?Intelligent Virtual Assistants are the next generation of Intelligent Automation helping organizations ... More

Report

Leveraging AI to Boost Lead Generation and Conversion Efforts

For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing. AI allows data across multiple sources to meet with business intelligence in one place in order to deliver me... More

Report

How Covid Has Changed The Channels Of Engagement

Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late.... More

Report

Bridging the Gap for Comms and Marketing

Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More

Report

Forging the Future of Customer Experience

Marketing leaders learn how to start cleaning up the data house, integrate customer data, scale customer insights, turn insights into action, and build the customer-experience culture.... More

Report

Measuring Marketing in the Moment

The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. ... More

Report

Making Content Marketing Convert

This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set of best practices, along with a self-assessment checklist for lead performance improvement.... More

Report

Making Content Grow Into Customer Flow

Content marketers face challenges on multiple fronts — and they’re losing the battle.... More

Whitepaper

Authority Leadership Marketing

This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. This includes highlighting successes and giving proven, practical advice.  ... More

Report

Mobile Ingenuity in Africa's Dynamic Community

Possessing a vast abundance of ever-multiplying customer data, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams, and be used for competitive advantage. ... More

Whitepaper

How To Achieve Transformational Growth

In the age of digital transformation and accelerating competitive intensity, organizations across the globe are setting forth routes to revenue to achieve consistent and substantial growth.... More

Whitepaper

Exceeding the Requirements of the Trust Economy

Are you leading the charge in the trust economy and making customer privacy a priority, or do you risk losing customer trust in the face of massive data proliferation and rising attacks?  ... More

Whitepaper

Are Garbage Leads Trashing Your Brand?

Marketers need to get a handle on lead gen before it’s too late. This strategic brief features key insights gleaned from nine in-depth interviews and covers the 10 questions every brand should ask when vetting a lead gen vendor.... More

Report

Loyalty That Lasts

Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers.... More

Report

Customer Value Creation From Live Data Interpretation

This research defines a model and roadmap for how chief marketing officers can generate greater customer value, affinity and revenue growth through live interpretation through the lens of an industry in the throes of massive transformation and disruption: Telco.... More

Whitepaper

Transformation in the Age of Engagement

This report dives into two case studies that explore transformation as an evolving journey, where the pace and direction are directed by customers, rather than processes and platforms.... More