Report
Bridging the Gap for Comms and Marketing
Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More
Report
Forging the Future of Customer Experience
Marketing leaders learn how to start cleaning up the data house, integrate customer data, scale customer insights, turn insights into action, and build the customer-experience culture.... More
Report
Measuring Marketing in the Moment
The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. ... More
Report
Making Content Marketing Convert
This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set of best practices, along with a self-assessment checklist for lead performance improvement.... More
Report
Making Content Grow Into Customer Flow
Content marketers face challenges on multiple fronts — and they’re losing the battle.... More
Whitepaper
Authority Leadership Marketing
This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. This includes highlighting successes and giving proven, practical advice. ... More
Report
Mobile Ingenuity in Africa's Dynamic Community
Possessing a vast abundance of ever-multiplying customer data, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams, and be used for competitive advantage. ... More
Whitepaper
How To Achieve Transformational Growth
In the age of digital transformation and accelerating competitive intensity, organizations across the globe are setting forth routes to revenue to achieve consistent and substantial growth.... More
Whitepaper
Exceeding the Requirements of the Trust Economy
Are you leading the charge in the trust economy and making customer privacy a priority, or do you risk losing customer trust in the face of massive data proliferation and rising attacks? ... More
Whitepaper
Are Garbage Leads Trashing Your Brand?
Marketers need to get a handle on lead gen before it’s too late. This strategic brief features key insights gleaned from nine in-depth interviews and covers the 10 questions every brand should ask when vetting a lead gen vendor.... More
Report
Loyalty That Lasts
Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers.... More
Report
Customer Value Creation From Live Data Interpretation
This research defines a model and roadmap for how chief marketing officers can generate greater customer value, affinity and revenue growth through live interpretation through the lens of an industry in the throes of massive transformation and disruption: Telco.... More
Whitepaper
Transformation in the Age of Engagement
This report dives into two case studies that explore transformation as an evolving journey, where the pace and direction are directed by customers, rather than processes and platforms.... More
Report
Bringing a Human Voice to Customer Choice
Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process.... More
Report
Turn Up The Volume
In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. Indeed, while 63 percent say they actively employ a listening program, only 10 percent feel these programs do an ex... More
Report
What's Changing the Way You Travel Today?
Travel and tourism generated $1.6 trillion in bookings in 2017 and now accounts for over 10 percent of global GDP. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. Destination marketers seeking to capitalize on the surge of global travel take note: travelers are still looking for the best deal, but also want a personalized experi... More
Report
The CMO's Growth Driving Playbook
This Growth Driver’s Playbook highlights the five key plays all CMOs need to undertake if they are to drive successful growth.... More