Reports

Report

Making High-Tech MarTech Pay Off

As high-tech companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More

Report

Making Consumer Products MarTech Pay Off

As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More

Report

Authentication Frustration

This report explores one of the biggest impediments to a satisfying digital experience—difficult and frustrating authentication processes. Based on a survey of 2,000 consumers in the United States, Canada, the United Kingdom and Ireland, it shows that a significant majority of consumers are exiting business transaction rather than put up with frustrating authentication processes.... More

Whitepaper

Why Customer Service Is The New Marketing

The customer journey is no longer a linear funnel. With so much noise and endless distractions, marketers need to foster real, human connections. New research from Acquire finds that customer service is the new key to effective marketing, loyalty, acquisition and retention in an age where everyone is vying for attention.... More

Report

Instant Interaction Driving Business Traction

Chat Commerce has the potential to completely shift and reshape e-commerce as we know it. ... More

Report

Data-Driven Decisioning Powers CX Forward

What’s involved in achieving ideal CX and AI? This report details where the challenges lie in both technology and talent and what steps organizations should take to overcome them. ... More

Report

Time to Roll Up those Sleeves How Fashion Brands are Achieving Social Media Success

The fashion industry is notoriously competitive—and fashion marketing is no exception. Brands need to stay on the cutting edge of what’s hot and what’s not on social media the same way they do with each season’s styles. How do top brands generate awareness, conversion and conversation online? See how you stack up against the competition with this comprehensive report.... More

Report

Sparking MarTech Migration + Digital Innovation

When “business as usual” goes out the door, it’s adapt or collapse. In 2020, after being hit by a global pandemic that forced companies and consumers into a remote environment, both B2B and B2C organizations feel the urgent need to go all-digital — and fast.  But as companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes... More

Report

Email Marketing ROI

Whether you’re a CMO, on the path to becoming one, or want an inside look at how the most effective marketing channel in your toolkit—email—can drive the highest return on your investment (ROI), you’re in the right place.... More

Report

Making MarTech Pay Off

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More

Report

Financial Service and Online Payment Edition

Don’t fall prey to one-dimensional data analysis for determining your brands multidimensional impact. This Partner Content report explores how marketing leaders need to see farther and deeper than ever before into their brand’s analytics, impact and performance. Learn how to achieve a 360-degree view of your brand strategy metrics to see how you stack up against competitors.... More

Report

Health Insurance Edition

Are you measuring yourself in a silo? This Partner Content report focuses on the health insurance industry and provides unique strategies for your organization to see into your brand’s competitive landscape. Learn how to outsmart your competition and win market share with more visibility and context than ever before.... More

Report

Consumer Electronics Computers Edition

Customers are people, too. So many emotions are behind each click, purchase and interaction customers have with your brand. This Partner Content report explores how marketing leaders can measure their brand analytics, impact and campaigns beyond the narrow lens of one-dimensional data. Treat customers as more than just a number.... More

Report

Brandtotal Top Chart Reports

BrandTotal’s Top Performers charts presents brands that dominated social media that month. Learn what worked and why, how leading brands are generated social media success and more! This Partner Content report covers three main categories: Top 10 Most Engaging Ads, Top 10 Most Loved Ads, and Top 10 Spenders. Did your organization make the cut?... More

Whitepaper

The Omnichannel Experience

Omnichannel communication in today's digital climate requires cohesive, accessible and impactful content narratives in order to resonate with rapidly evolving audiences' needs. This whitepaper from our partners at Acquire dives into the information marketers need to know while making sink-or-swim decisions in this time of recovery and realigning priorities. ... More

Whitepaper

The Exponential Power of Collaborative Marketing

This report details how collaborative marketing can bring companies and their partner networks into the data-driven digital marketing revolution.... More

Whitepaper

The Greatest Comeback Ever

With droves of retail giants closing their doors over the last couple of years, the COVID-19 pandemic appeared to be the nail in the brick-and-mortar coffin. Or was it? This Partner Content report investigates leading retailers’ paid social media strategies, what works, what drives positive (and negative) consumer sentiment, and how different brands are making their comeback, against all odd... More

Report

C-Suite Scorecard

The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. ... More

Report

Airlines And Hospitality

COVID-19 hit the travel industry…hard. But things are looking up as these explorers pioneer the road to recovery. This Partner Content report highlights who is dominating the Share-of-Voice (SOV), which creatives are catching fire, what the consumer sentiment is around brands and who’s getting it right – or horribly wrong. The world watched with bated breath while these bra... More

Report

How Changing Consumption Patterns have Shaped the Way Food and Beverage Brands are Advertising

Household name food and beverage brands are key drivers of the economy. The COVID-19 pandemic, however, fundamentally changed the way we relate to these brands, potentially forever. This Partner Content report asks important questions for marketers and consumers alike: What messages are brands attempting to connect to consumers with? How has this changed because of the pandemic? What’s worki... More