Reports

Insights from EMEA marketing leader invention sessions held in Dubai, London and Johannesburg
Report

Sparking MarTech Migration + Digital Innovation Progress Report

The CMO Council hosted three interactive EMEA roundtables with digital marketing transformation leaders in London, Dubai and Johannesburg. The discussions were focused on the Sparking MarTech Migration + Digital Innovation mandate and focused on the struggles to centralize, protect, share, and better use customer data, brand assets, market intelligence and best practice knowledge across their glob... More

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The High-Velocity Data Marketer

CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. This study by the Chief Marketing Officer Council, in partnership with GfK, takes a close look at high-velocity data marketing capabilities and how to achieve them. ... More

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Smart Spending at Speed

Given today’s marketing pressures, such as tighter budgets, leaner staff, higher stakes with MarTech, and expectations of increased and tangible return on marketing investments, smart and fast marketing sourcing has become a team sport.... More

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Solving For Disruption

The last couple of years taught marketing leaders critical lessons about customer data, predictive and prescriptive analytics, and actionable insights.... More

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Revenue Gain From The Local Demand Chain

With limited digital marketing resources and expertise, local businesses are falling behind in digital transformation. They need a better understanding of digital marketing tactics such as search, social and online review management — critical areas for building brand awareness in an increasingly digitalized customer journey.... More

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NextGen Events: Optimized for Outcomes

Anxiously awaiting the return of in-person events, marketers are seizing the opportunity to reimagine event channel strategy. Next-gen events can drive depth and breadth of customer engagement that lead to better brand awareness, lead generation, retention and loyalty.... More

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Gaining Lift From the Consumer Shift

This report examines customer relationships and tracks how their dollars have shifted categories throughout the last couple of years. With needs and priorities changing and the world around us evolving at an expedited rate, these data points serve as a “survival guide” for brands across all industries to come back stronger than ever in a post-pandemic world.... More

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Humanize + Optimize The Way You Recognize Every Customer + Contact

Improving digital customer experience (DCX) is now a crucial business issue for brands. Consumers have flocked to digital channels since the start of the pandemic. Too often, they have encounted experiences that don’t satisfy, causing many to abandon transactions and take their business elsewhere. ... More

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Making High-Tech MarTech Pay Off

As high-tech companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More

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Making Consumer Products MarTech Pay Off

As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More

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Authentication Frustration

This report explores one of the biggest impediments to a satisfying digital experience—difficult and frustrating authentication processes. Based on a survey of 2,000 consumers in the United States, Canada, the United Kingdom and Ireland, it shows that a significant majority of consumers are exiting business transaction rather than put up with frustrating authentication processes.... More

Whitepaper

Why Customer Service Is The New Marketing

The customer journey is no longer a linear funnel. With so much noise and endless distractions, marketers need to foster real, human connections. New research from Acquire finds that customer service is the new key to effective marketing, loyalty, acquisition and retention in an age where everyone is vying for attention.... More

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Instant Interaction Driving Business Traction

Chat Commerce has the potential to completely shift and reshape e-commerce as we know it. ... More

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Data-Driven Decisioning Powers CX Forward

What’s involved in achieving ideal CX and AI? This report details where the challenges lie in both technology and talent and what steps organizations should take to overcome them. ... More

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Sparking MarTech Migration + Digital Innovation

When “business as usual” goes out the door, it’s adapt or collapse. In 2020, after being hit by a global pandemic that forced companies and consumers into a remote environment, both B2B and B2C organizations feel the urgent need to go all-digital — and fast.  But as companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes... More

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Making MarTech Pay Off

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More

Whitepaper

The Exponential Power of Collaborative Marketing

This report details how collaborative marketing can bring companies and their partner networks into the data-driven digital marketing revolution.... More

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C-Suite Scorecard

The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. ... More

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Rising Above The Fray

A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.... More