Reports

Report

Airline & Hospitality Social Competitive Intelligence Snapshot

The world is opening up! The industry that was initially the hardest hit – travel – is set to lead the recovery. This industry report highlights who is dominating the Share-of-Voice (SOV), which creatives are catching fire, what the consumer sentiment is around brands and even specific posts, what each brand’s messaging and positioning strategy is, and who’s getting it righ... More

Report

How Changing Consumption Patterns Have Shaped the Way Food and Beverage Brands Are Advertising

Leading Food and Beverage brands are household names and key drivers of the economy. The COVID-19 pandemic, however, fundamentally changed the way we relate to these brands. If there’s one thing we’ve learned over the past year, it is the importance of brand messaging, particularly when it comes to paid social media messaging and creative. What messages are brands attempting to connect... More

Report

Rising Above The Fray

A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.... More

Whitepaper

The Future of Finance Lies in a Customer Segment of One

This whitepaper looks at how chief marketers in financial services are changing the culture inside their organizations, championing data analytics and personalization, and remaining relevant in the eyes of the customer.... More

Whitepaper

Will Retailers Capitalize or Capsize on Consumer Data?

This whitepaper looks at how chief marketers in retail are moving away from data analytics that identify yesterday’s trends and towards cognitive analytics that predict tomorrow’s buying behavior.... More

Report

Scaling the Value of the CMO

This study uncovers serious gaps, holes and deficiencies across key functional areas in the office of the CMO. In consequence, 86 percent of senior marketers surveyed believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. ... More

Report

Humanizing and Analyzing Relationships To Drive Revenue, Retention And Returns

Re-thinking an old marketing metric — customer lifetime value (LTV) — can help close the gap between marketing efforts and financial outcomes.... More

Whitepaper

Getting it Done in 2021

There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. ... More

Report

The Future of Work Is Now

Are business leaders truly ready for the impact that AI will have on their business, their organization, and their workforce? Will an augmented workforce—the future of people and solutions like Intelligent Virtual Assistants (IVAs) working harmoniously together—become our new reality?Intelligent Virtual Assistants are the next generation of Intelligent Automation helping organizations ... More

Report

Leveraging AI to Boost Lead Generation and Conversion Efforts

For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing. AI allows data across multiple sources to meet with business intelligence in one place in order to deliver me... More

Report

How Covid Has Changed The Channels Of Engagement

Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late.... More

Report

Bridging the Gap for Comms and Marketing

Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More

Report

Forging the Future of Customer Experience

Marketing leaders learn how to start cleaning up the data house, integrate customer data, scale customer insights, turn insights into action, and build the customer-experience culture.... More

Report

Measuring Marketing in the Moment

The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. ... More

Report

Making Content Marketing Convert

This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set of best practices, along with a self-assessment checklist for lead performance improvement.... More

Report

Making Content Grow Into Customer Flow

Content marketers face challenges on multiple fronts — and they’re losing the battle.... More

Whitepaper

Authority Leadership Marketing

This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. This includes highlighting successes and giving proven, practical advice.  ... More

Report

Mobile Ingenuity in Africa's Dynamic Community

Possessing a vast abundance of ever-multiplying customer data, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams, and be used for competitive advantage. ... More

Whitepaper

How To Achieve Transformational Growth

In the age of digital transformation and accelerating competitive intensity, organizations across the globe are setting forth routes to revenue to achieve consistent and substantial growth.... More

Whitepaper

Exceeding the Requirements of the Trust Economy

Are you leading the charge in the trust economy and making customer privacy a priority, or do you risk losing customer trust in the face of massive data proliferation and rising attacks?  ... More