Whitepaper
Will Retailers Capitalize or Capsize on Consumer Data?
This whitepaper looks at how chief marketers in retail are moving away from data analytics that identify yesterday’s trends and towards cognitive analytics that predict tomorrow’s buying behavior.... More
Report
Scaling the Value of the CMO
This study uncovers serious gaps, holes and deficiencies across key functional areas in the office of the CMO. In consequence, 86 percent of senior marketers surveyed believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. ... More
Report
Humanizing and Analyzing Relationships To Drive Revenue, Retention And Returns
Re-thinking an old marketing metric — customer lifetime value (LTV) — can help close the gap between marketing efforts and financial outcomes.... More
Whitepaper
Getting it Done in 2021
There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. ... More
Report
The Future of Work Is Now
Are business leaders truly ready for the impact that AI will have on their business, their organization, and their workforce? Will an augmented workforce—the future of people and solutions like Intelligent Virtual Assistants (IVAs) working harmoniously together—become our new reality?Intelligent Virtual Assistants are the next generation of Intelligent Automation helping organizations ... More
Report
Leveraging AI to Boost Lead Generation and Conversion Efforts
For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing. AI allows data across multiple sources to meet with business intelligence in one place in order to deliver me... More
Report
How Covid Has Changed The Channels Of Engagement
Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late.... More
Report
Bridging the Gap for Comms and Marketing
Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More
Report
Forging the Future of Customer Experience
Marketing leaders learn how to start cleaning up the data house, integrate customer data, scale customer insights, turn insights into action, and build the customer-experience culture.... More
Report
Measuring Marketing in the Moment
The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. ... More
Report
Making Content Marketing Convert
This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set of best practices, along with a self-assessment checklist for lead performance improvement.... More
Report
Making Content Grow Into Customer Flow
Content marketers face challenges on multiple fronts — and they’re losing the battle.... More
Whitepaper
Authority Leadership Marketing
This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. This includes highlighting successes and giving proven, practical advice. ... More
Report
Mobile Ingenuity in Africa's Dynamic Community
Possessing a vast abundance of ever-multiplying customer data, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams, and be used for competitive advantage. ... More
Whitepaper
How To Achieve Transformational Growth
In the age of digital transformation and accelerating competitive intensity, organizations across the globe are setting forth routes to revenue to achieve consistent and substantial growth.... More
Whitepaper
Exceeding the Requirements of the Trust Economy
Are you leading the charge in the trust economy and making customer privacy a priority, or do you risk losing customer trust in the face of massive data proliferation and rising attacks? ... More
Whitepaper
Are Garbage Leads Trashing Your Brand?
Marketers need to get a handle on lead gen before it’s too late. This strategic brief features key insights gleaned from nine in-depth interviews and covers the 10 questions every brand should ask when vetting a lead gen vendor.... More
Report
Loyalty That Lasts
Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers.... More
Report
Customer Value Creation From Live Data Interpretation
This research defines a model and roadmap for how chief marketing officers can generate greater customer value, affinity and revenue growth through live interpretation through the lens of an industry in the throes of massive transformation and disruption: Telco.... More
Whitepaper
Transformation in the Age of Engagement
This report dives into two case studies that explore transformation as an evolving journey, where the pace and direction are directed by customers, rather than processes and platforms.... More