Whitepaper
National Brands Kickstart Local Demand
CMO Council research conducted in 2022, in partnership with BrandMuscle, examines the relationship between national brands and their local partner channel networks, including effectiveness, challenges, opportunities, digital marketing tactics, etc... More
Report
Sparking MarTech Migration + Digital Innovation Progress Report
The CMO Council hosted three interactive EMEA roundtables with digital marketing transformation leaders in London, Dubai and Johannesburg. The discussions were focused on the Sparking MarTech Migration + Digital Innovation mandate and focused on the struggles to centralize, protect, share, and better use customer data, brand assets, market intelligence and best practice knowledge across their glob... More
Report
The High-Velocity Data Marketer
CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. This study by the Chief Marketing Officer Council, in partnership with GfK, takes a close look at high-velocity data marketing capabilities and how to achieve them. ... More
Report
Smart Spending at Speed
Given today’s marketing pressures, such as tighter budgets, leaner staff, higher stakes with MarTech, and expectations of increased and tangible return on marketing investments, smart and fast marketing sourcing has become a team sport.... More
Report
Solving For Disruption
The last couple of years taught marketing leaders critical lessons about customer data, predictive and prescriptive analytics, and actionable insights.... More
Report
Revenue Gain From The Local Demand Chain
With limited digital marketing resources and expertise, local businesses are falling behind in digital transformation. They need a better understanding of digital marketing tactics such as search, social and online review management — critical areas for building brand awareness in an increasingly digitalized customer journey.... More
Report
NextGen Events: Optimized for Outcomes
Anxiously awaiting the return of in-person events, marketers are seizing the opportunity to reimagine event channel strategy. Next-gen events can drive depth and breadth of customer engagement that lead to better brand awareness, lead generation, retention and loyalty.... More
Report
Gaining Lift From the Consumer Shift
This report examines customer relationships and tracks how their dollars have shifted categories throughout the last couple of years. With needs and priorities changing and the world around us evolving at an expedited rate, these data points serve as a “survival guide” for brands across all industries to come back stronger than ever in a post-pandemic world.... More
Report
Humanize + Optimize The Way You Recognize Every Customer + Contact
Improving digital customer experience (DCX) is now a crucial business issue for brands. Consumers have flocked to digital channels since the start of the pandemic. Too often, they have encounted experiences that don’t satisfy, causing many to abandon transactions and take their business elsewhere. ... More
Report
Making High-Tech MarTech Pay Off
As high-tech companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More
Report
Making Consumer Products MarTech Pay Off
As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More
Report
Authentication Frustration
This report explores one of the biggest impediments to a satisfying digital experience—difficult and frustrating authentication processes. Based on a survey of 2,000 consumers in the United States, Canada, the United Kingdom and Ireland, it shows that a significant majority of consumers are exiting business transaction rather than put up with frustrating authentication processes.... More
Whitepaper
Why Customer Service Is The New Marketing
The customer journey is no longer a linear funnel. With so much noise and endless distractions, marketers need to foster real, human connections. New research from Acquire finds that customer service is the new key to effective marketing, loyalty, acquisition and retention in an age where everyone is vying for attention.... More
Report
Instant Interaction Driving Business Traction
Chat Commerce has the potential to completely shift and reshape e-commerce as we know it. ... More
Report
Data-Driven Decisioning Powers CX Forward
What’s involved in achieving ideal CX and AI? This report details where the challenges lie in both technology and talent and what steps organizations should take to overcome them. ... More
Report
Sparking MarTech Migration + Digital Innovation
When “business as usual” goes out the door, it’s adapt or collapse. In 2020, after being hit by a global pandemic that forced companies and consumers into a remote environment, both B2B and B2C organizations feel the urgent need to go all-digital — and fast. But as companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes... More
Report
Making MarTech Pay Off
As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ... More
Whitepaper
The Exponential Power of Collaborative Marketing
This report details how collaborative marketing can bring companies and their partner networks into the data-driven digital marketing revolution.... More
Report
C-Suite Scorecard
The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. ... More