Reports

Report

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need to undertake if they are to drive successful growth.... More

Whitepaper

Doing More With Data: Strategic Overview

This preliminary report in the research initiative, “Doing More With Data,” in partnership with IBM, highlights the current status of customer engagement strategies and organizations’ ability to leverage data successfully. ... More

Report

CMOs and the Spark to Drive Growth - Executive Perspectives

This report highlights key perspectives from 13 marketers that have successfully driven long-term strategic growth. These leading practices are derived from executive deep-dive interviews with marketing leaders at brands experiencing significant growth, and highlights their roles in driving that growth.... More

Report

The Impact of Connectedness on Competitiveness

A landmark CMO Council and BPI Network study exploring the impact of the Industrial Internet of Things (IIoT) in a complex and changing ecosystem. The Industrial Internet of Things will transform business and industrial performance, delivering significant improvements in operational efficiency and uptime, as well as growth from new business models, products, services and customer experiences.... More

Report

Crunch Time: Global Competitiveness

Conducted in late 2004 and early 2005, Crunch Time serves as a benchmark for the ever-increasing challenges of global competition. At the time, if you were an executive in the North American high technology or telecommunications industries, there was a high probability you felt the heat of increasing global competition. Yet, there is no executive formally assigned to the task o... More