Report
Marketing Outlook 2009
Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share. The 2009 Marketing Outlook Survey, the largest independent annual assessment of senior marketing executives today, is an annual global benchmarking initiative. Given the economic challenges and market pressures worldw... More
Report
Calibrate How You Operate
Marketing operational models are becoming increasingly complex and more crucial to the strategic success of global businesses, but are facing significant challenges from entrenched corporate cultures, inter-departmental politics, and a lack of adequate data and information systems. According to new research, marketers fear they will be unable to implement the needed marketing platforms and automat... More
Report
Digital Directions
In 2005, the evolution of digital was speeding up and the promotional marketing industry is in the midst of a metamorphosis. As the Internet began to realize its potential in reaching consumers and business, and with the proliferation of wireless networks and digital devices, digital media and technology were transforming promotional marketing. But there was a knowledge gap that was... More
Report
Measures and Metrics
The first time the CMO Council published a report on the topic of Marketing Performance Measurement (MPM) was back in 2004 -- long before MPM became a common part of the marketing lexicon. Selected by our over 1,000 members as the most compelling topic facing CMO's today, this report defined how companies should measure and quantify marketing's performance. It proved to be an invaluable ... More
Report
Marketing Under Siege
Published in February 2003, this study provided direct insights into the health of high-tech marketing in 2002 post internet bubble collapse, and provided a prognosis for the year ahead (2003). ... More