Whitepaper
OCTOBER 31, 2014
APAC Digital Marketing Performance Dashboard 2014
The third annual “APAC Digital Marketing Performance Dashboard” was conducted by the CMO Council in partnership with Adobe. It included a six-month in-field program comprising quantitative surveys with more than 800 marketing executives. The study benchmarked the levels of adoption, traction and success of digital marketing in Australia, New Zealand, China, Korea, Singapore, Hong Kong ... More
Report
OCTOBER 21, 2014
Quantify How Well You Unify
This study by the CMO Council and Tealium, the leader in real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.... More
Report
SEPTEMBER 15, 2014
Mastering Adaptive Customer Engagements
How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization... More
Report
SEPTEMBER 8, 2014
Grow From the Right Intro
More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it right. This report examines the state of partnering in today’s fast-changing, global marketplace. The study sheds new light into the motivations, rewards, pitfalls and proven practices ... More
Report
AUGUST 18, 2014
State of Marketing 2014
The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments. The benchmark report is based on a 50-point assessment taken by more than 525 senior-level marketers from around the globe. T... More
Report
JULY 22, 2014
CMO Compensation
The Chief Marketing Officer (CMO) Council’s new “CMO Compensation Report” tells all you need to know about chief marketer compensation, with 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world. It is the first and most defining analysis of senior marketer salary, benefits, bonuses, incentives and perks published to date. The report is a... More
Whitepaper
JUNE 24, 2014
Localize to Globalize
In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, less attention has been paid to the complex challenges associated with adapting, packaging and translating content for different audiences, cultures an... More
Whitepaper
MAY 27, 2014
Real Insight: Real Time
Two CMO Council Dinner Dialogue events were held in early 2014 in New York and Los Angeles to discuss the intersection of social, content and business performance. With marketers from brands like Sirius XM, Harper Collins, Johnson & Johnson, Macy’s, NBA, Live Nation, Paramount, Honda and many more in attendance, it was clear that the organizations were all at different stages in their so... More
Report
MAY 15, 2014
Ambush Marketing
The Global Advertising Lawyers Alliance (GALA) released "Ambush Marketing: A Global Legal Perspective," which summarizes laws and other rules governing ambush marketing in 52 countries around the world. Ambush marketing, a controversial marketing practice that pits non-sponsors against rights holders, is as prevalent as ever as marketers seek to associate themselves, rightly or wrongly, with signi... More
Whitepaper
APRIL 1, 2014
Best Practices in Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities
While global consumers have been quick to adopt an immersive mobile lifestyle, marketers have been a bit more cautious about fully committing to mobile relationship marketing (MRM). More brands are launching apps or are establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into the overarching marketing strategy. In the CMO Co... More
Whitepaper
MARCH 26, 2014
The Content Connection to Vendor Selection
Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboratio... More
Report
MARCH 19, 2014
Maximize How You Individualize
Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ... More
Whitepaper
MARCH 4, 2014
Turning Social Feeds Into Business Leads
Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their next car purchase. Based on these facts, senior marketers recognize social’s capacity... More
Whitepaper
DECEMBER 27, 2013
Best Practices in Big Data and Engagement
This paper looks at how leading brands are turning big data into actionable customer insights and engagements. ... More
Report
DECEMBER 10, 2013
Business Traction From Smarter SMB Interaction
This study by the CMO Council identifies and chronicles best practices in SMB marketing, partnering and co-innovation.... More
Whitepaper
NOVEMBER 20, 2013
Destination 2017
As customer expectations continue to evolve, one thing is certain: The customer experience of 2017 will look dramatically different from today.... More
Report
NOVEMBER 18, 2013
APAC Digital Marketing Performance Dashboard 2013
The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable.... More
Report
NOVEMBER 18, 2013
Japan Digital Marketing Performance Dashboard 2013
This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist.... More
Report
NOVEMBER 14, 2013
Know More to Grow More
This report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. ... More
Report
NOVEMBER 6, 2013
Challenger Brands in Emerging Markets
McKinsey Institute research predicts that the share of Fortune Global 500 companies based in emerging markets will exceed 45 percent by 2025, up from just 17 percent in 2000. What is making these new contenders successful and which countries of the world are likely to benefit the most from the globalization or regionalization of their indigenous brands?... More