Report
MARCH 19, 2014
Maximize How You Individualize
Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ... More
Whitepaper
MARCH 4, 2014
Turning Social Feeds Into Business Leads
Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their next car purchase. Based on these facts, senior marketers recognize social’s capacity... More
Whitepaper
DECEMBER 27, 2013
Best Practices in Big Data and Engagement
This paper looks at how leading brands are turning big data into actionable customer insights and engagements. ... More
Report
DECEMBER 10, 2013
Business Traction From Smarter SMB Interaction
This study by the CMO Council identifies and chronicles best practices in SMB marketing, partnering and co-innovation.... More
Whitepaper
NOVEMBER 20, 2013
Destination 2017
As customer expectations continue to evolve, one thing is certain: The customer experience of 2017 will look dramatically different from today.... More
Report
NOVEMBER 18, 2013
APAC Digital Marketing Performance Dashboard 2013
The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable.... More
Report
NOVEMBER 18, 2013
Japan Digital Marketing Performance Dashboard 2013
This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist.... More
Report
NOVEMBER 14, 2013
Know More to Grow More
Based on a survey of large enterprise marketers, this report reveals marketers are spending more on SMB customers but still have deficiencies in data, insights and campaign effectiveness.... More
Report
NOVEMBER 6, 2013
Challenger Brands in Emerging Markets
McKinsey Institute research predicts that the share of Fortune Global 500 companies based in emerging markets will exceed 45 percent by 2025, up from just 17 percent in 2000. What is making these new contenders successful and which countries of the world are likely to benefit the most from the globalization or regionalization of their indigenous brands?... More
Whitepaper
JUNE 25, 2013
Advancing Analytics
In this white paper, the CMO Council addresses the new era of customer-driven engagements and how marketing must look to customer intelligence to engage customers in a relevant, meaningful way.... More
Report
MAY 30, 2013
BtoB Content Impacts Customer Thinking & Buying Decisions
This infographic looks at the impact and value of BtoB marketing content and shares some of the key findings of a survey of more than 400 BtoB content seekers. ... More
Whitepaper
MAY 29, 2013
Better Lead Yield in the Content Marketing Field
BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. ... More
Report
APRIL 23, 2013
Customer Attainment From Event Engagement
This report on event marketing highlights the central role of events in customer engagement, but marketers need better tracking of business ROI to justify future investments. ... More
Whitepaper
APRIL 18, 2013
2013 Online Advertising Performance Outlook
According to the McKinsey Quarterly, “the rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the web’s promise as the most targeted and measurable medium in the history of marketing…Hobbled by nascent technol... More
Report
MARCH 25, 2013
Big Data's Biggest Role: Aligning the CMO & CIO
As organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the CMO and CIO.... More
Report
FEBRUARY 20, 2013
Brand Automation for Local Activation
This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance and measurement, optimization is possible, even at the most local, one-to-one customer level. However, to maintain brand image and effectively impact the bottom line, marketers will need to rethink the people and processes that ... More
Whitepaper
FEBRUARY 5, 2013
MRM Year In Review
This white paper looks into sentiments around mobile advertising, expectations of mobile experiences, and how leading brands are engaging through mobile.... More
Report
JANUARY 22, 2013
Profitability From Subscriber Acuity
This study investigates where and how new thinking around data, analytics and the utilization of actionable customer intelligence can further monetize mobile subscribers... More
Report
NOVEMBER 30, 2012
State of Marketing 2012
The findings of the 2012 “State of Marketing” report indicate that the role of the CMO now encompasses more critical customer touch-points that directly impact the customer experience, and executives who are up to the challenge are being compensated based on their performance and impact on the business.... More
Whitepaper
OCTOBER 30, 2012
Authority Leadership Marketing
This paper from a leading practitioner of content marketing demonstrates how B2B leaders like Symantec, Oracle, Cognos, SGI, and others are using peer-powered, insight-driven content campaigns to engage target audiences around highly relevant topics and conversations that drive measurable brand and business results.... More