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From Creativity to Content White Paper

Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal, and marketing is responding to customer behaviors and desires by ramping up the creative machine to generate more content. According to the Content Marketing Institute, 69 percent of marketers are creating more content now than they did one year ago and 70 percent of B2B marketers will be creating even more con...

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