Reports

Report Cover for Brand Protection From Digital Content Infection
Report

Brand Protection From Digital Content Infection

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with Dow Jones—is aimed at determining the impact of digital ad experiences on consumer perceptions and purchase intent and provides valuable insights from an online survey of more than 300 senior marketing decision makers, in addition to qualitative perspectives based on interviews with brand le... More

How Brands Annoy Fans Report Cover
Report

How Brands Annoy Fans

As a result of digital content infection, nearly half of all consumers indicate they would rethink purchasing from brands, or even boycott products, if the ads from these brands appeared alongside digital content that offended them. While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017,... More

Whitepaper

The State of Digital Brand Advertising

For three years, the CMO Council partnered with Nielsen to survey brands, agencies and media publishers to learn more about how—and where—they’re spending advertising dollars. The latest resulting white paper—titled “The State of Digital Brand Advertising”—takes a detailed look at the steps marketers are taking as they strive to maximize the impact of thei... More