Whitepaper
Are Garbage Leads Trashing Your Brand?
Marketers need to get a handle on lead gen before it’s too late. This strategic brief features key insights gleaned from nine in-depth interviews and covers the 10 questions every brand should ask when vetting a lead gen vendor.... More
Report
Customer Value Creation From Live Data Interpretation
This research defines a model and roadmap for how chief marketing officers can generate greater customer value, affinity and revenue growth through live interpretation through the lens of an industry in the throes of massive transformation and disruption: Telco.... More
Whitepaper
Transformation in the Age of Engagement
This report dives into two case studies that explore transformation as an evolving journey, where the pace and direction are directed by customers, rather than processes and platforms.... More
Whitepaper
GDPR: Impact and Opportunity
GDPR, the European Union’s new General Data Protection Regulation, has forced marketers to rethink their operations to ensure they are compliant. Yet new research highlights that far too many marketers are unaware that GDPR even applies to them, and have taken no steps to modify their policies.... More
Report
Doing More With Data
This report highlights how the three critical functions as it relates to customer engagement: marketing, commerce and supply chain, seek to elevate data strategies to personalize outreach, streamline operations and identify new opportunities.... More
Whitepaper
Doing More With Data: Strategic Overview
This preliminary report in the research initiative, “Doing More With Data,” in partnership with IBM, highlights the current status of customer engagement strategies and organizations’ ability to leverage data successfully. ... More
Report
The State of Engagement
According to this study from the CMO Council, 75 percent of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful. Moreover, nearly half of marketing respondents believe it is possible their jobs will be at risk should technology investments fail, even though there are other factors that have a direct impact on the role.... More
Report
The Impact of Connectedness on Competitiveness
A landmark CMO Council and BPI Network study exploring the impact of the Industrial Internet of Things (IIoT) in a complex and changing ecosystem. The Industrial Internet of Things will transform business and industrial performance, delivering significant improvements in operational efficiency and uptime, as well as growth from new business models, products, services and customer experiences.... More
Report
Empowering the Data-Driven Customer Strategy
While today’s connected customers expect more seamless, frictionless experiences than ever before, this study reveals that marketers are failing to keep pace with those expectations, despite the wealth of data, analytics and engagement systems currently in place.... More
Whitepaper
Predicting Routes to Revenue
While there is an over-abundance of consumer data and analytics, marketers have yet to master what meteorologists and economists do best: funnel this multiplicity of data into actionable insights to reliably anticipate and predict what’s ahead and then prepare for it. According to this study from the CMO Council—entitled “Predicting Routes to Revenue"—only 5 percent of mar... More
Whitepaper
Total View for Total Engagement
In light of the growing opportunity within the SMB market opportunity, the CMO Council partnered with Radius to address the real questions that marketers targeting SMBs need to be asking themselves in order to effectively position themselves within the SMB market and create intelligence-driven approaches to reaching these customers. Download the complimentary strategic brief today.... More
Report
Quantify How Well You Unify
This study by the CMO Council and Tealium, the leader in real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.... More
Whitepaper
Best Practices in Big Data and Engagement
This paper looks at how leading brands are turning big data into actionable customer insights and engagements. ... More
Report
Know More to Grow More
This report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. ... More
Report
Big Data's Biggest Role: Aligning the CMO & CIO
As organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the CMO and CIO.... More
Report
Advancing Customer Intelligence in APAC
When it comes to improving the customer experience through better market listening, responsiveness, and leveraging of data and actionable insights, most of APAC’s senior marketers felt they were not there yet, but were working toward it.... More
Report
Giving Customer Voice More Volume
Customer experience is still very much a work in progress for senior marketers who participated in this study, fielded in late 2008. Despite overwhelming agreement on the importance of customer experience and word-of-mouth, the admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes. ... More
Report
Business Gain From How You Retain
Business Gain From How You Retain examines ways companies can improve the return on customer equity and lifetime value by making customer insight, understanding and intimacy a hallmark of the organization. The study assesses the degree to which major global brands are unifying and centralizing customer data, undertaking effective marketing analytics, embracing advanced segmentation strategies, and... More
Report
Accelerate How You Differentiate
Is your company an alert enterprise? The ability to quickly identify and respond to market and operational risks and opportunities is a major competitive advantage, and one in which information technology is playing an increasingly important role. The need for companies to become Alert Enterprises is forcing management to take a serious look at internal structures, cultures and capabilities. This ... More