With ecommerce expectations skyrocketing for rapid home delivery of consumer products, manufacturers and retailers are caught in a major supply and fulfillment dilemma. Legacy supply chains, often designed for in-store fulfillment, are not keeping pace with consumer demand and are no longer profitable...
*included with premium membership or library subscription
Details
Download
For far too long, customer service had a comfortable place on marketing’s back burner. But what happens when the pot starts to boil over?The customer journey is no longer a linear funnel. With so much noise and endless distractions, marketers need to foster real, human connections. New research from Acquire finds that customer service is the new key to effective marketing, loyalty, ...
Details
Download
Chat Commerce is taking the world by storm. This emerging digital channel of engagement delivers fast and frictionless customer interactions with a brand’s chatbot or live agent conducted mostly over popular messaging platforms, such as Facebook Messenger and WhatsApp. It leverages these trusted social connections and engages localized audiences seeking to satisfy real-life needs.Chat ...
*included with premium membership or library subscription
Details
Download
As a special offering to AMI Members, this bundle provides access to three complimentary CMO Council reports. In each of these reports you will find detailed charts and graphs as well as deep-dive executive interviews...
*included with premium membership or library subscription
Details
Download
Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs...
*included with premium membership or library subscription
Details
Free Executive Summary
Download
This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands...
Details
Download
The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase, which might be an accurate reflection of the importance that acquisition-centric marketers place on the aftermarket service and support that drive and solidify...
*included with premium membership or library subscription
Details
Download
While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience...
*included with premium membership or library subscription
Details
Download
Customer experience is still very much a work in progress for senior marketers who participated in this study, fielded in late 2008. Despite overwhelming agreement on the importance of customer experience and word-of-mouth, the admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes. Sponsored...
*included with premium membership or library subscription
Details
Free Executive Summary
Download
