Report

Bringing a Human Voice to Customer Choice

Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process.... More

• Social Media
• Engagement Trends
• Marketing Performance
• Measures & Metrics
• Customer Satisfaction
• CX Strategy
• CX Trends
• CX Technologies
• Customer Behavior
• Business Intelligence
• Customer Insights
• Customer Engagement
• Marketing Innovation
• Marketing Operations

Report

CMOs and the Spark to Drive Growth

In this new 2018 survey of 191 marketing leaders, we find that CMOs are increasingly activating on growth-driving activities. They are beginning to move past the traditional role of brand storytellers to embrace the benefits of strategy leadership to become growth drivers. Still, they have hurdles to overcome to drive strategic long-term growth, and are far less comfortable with key aspects of dri... More

• Engagement Trends
• Marketing Performance
• Marketing Talent
• Role of CMO
• Global Trends
• Marketing Innovation
• Marketing Spend
• Marketing Operations

Report

Profitability From Subscriber Acuity

This study investigates where and how new thinking around data, analytics and the utilization of actionable customer intelligence can further monetize mobile subscribers... More

• Engagement Trends
• ROI
• Marketing Operational Models