Are Garbage Leads Trashing Your Brand?

Marketers need to get a handle on lead gen before it’s too late. This strategic brief features key insights gleaned from nine in-depth interviews and covers the 10 questions every brand should ask when vetting a lead gen vendor.... More


Lead Flow That Helps You Grow

This detailed study from the CMO Council and the Content ROI Center finds that most companies are struggling to originate compelling thought leadership content that engages the right customer decision makers and produces quality lead flow that can advance sales performance. Not only do marketers lack unanimity on what constitutes an actual sales lead, but they also are not teaming effectively with... More


BtoB Content Impacts Customer Thinking & Buying Decisions

This infographic looks at the impact and value of BtoB marketing content and shares some of the key findings of a survey of more than 400 BtoB content seekers. ... More