Reports

Report

Email Marketing ROI

Whether you’re a CMO, on the path to becoming one, or want an inside look at how the most effective marketing channel in your toolkit—email—can drive the highest return on your investment (ROI), you’re in the right place.... More

Report

Rising Above The Fray

A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.... More

Report

Humanizing and Analyzing Relationships To Drive Revenue, Retention And Returns

Re-thinking an old marketing metric — customer lifetime value (LTV) — can help close the gap between marketing efforts and financial outcomes.... More

Whitepaper

Getting it Done in 2021

There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. ... More

Report

Bridging the Gap for Comms and Marketing

Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More

Report

Making Content Grow Into Customer Flow

Content marketers face challenges on multiple fronts — and they’re losing the battle.... More

Whitepaper

Omnichannel's Missing Link

According to the findings from this CMO Council study, conducted in partnership with digital marketing intelligence company Netsertive, the strength of the entire omnichannel experience may lie in the last mile of the journey, where customers are choosing to transact, as well as in local retail partnerships and touchpoints. The online survey at the core of this research was fielded during the thir... More

Whitepaper

Mapping Monetization

The CMO Council recently partnered with Vindicia, the leaders in payment and billing solutions, to host a series of executive roundtables to discuss new paths to revenue and the challenges to monetization optimization. The number one issue that marketers found most challenging to overcome: FEAR.  ... More

Report

Customer Attainment From Event Engagement

This report on event marketing highlights the central role of events in customer engagement, but marketers need better tracking of business ROI to justify future investments. ... More

Report

Profitability From Subscriber Acuity

This study investigates where and how new thinking around data, analytics and the utilization of actionable customer intelligence can further monetize mobile subscribers... More