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Quantify How Well You Unify Report

The CMO Council partnered with Tealium to lead a targeted outreach effort to engage its members in qualitative and quantitative conversations around the economics and benefits of unifying marketing technologies and data. These findings resulted in a credible body of knowledge that  amplify the need for chief marketers to be more strategic in their acquisition and utilization of marketing technologies. It includes key data points that underscore the financial, business an...

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