Report
State of Marketing 2014
The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments. The benchmark report is based on a 50-point assessment taken by more than 525 senior-level marketers from around the globe. T... More
Report
CMO Compensation
The Chief Marketing Officer (CMO) Council’s new “CMO Compensation Report” tells all you need to know about chief marketer compensation, with 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world. It is the first and most defining analysis of senior marketer salary, benefits, bonuses, incentives and perks published to date. The report is a... More
Whitepaper
Localize to Globalize
In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, less attention has been paid to the complex challenges associated with adapting, packaging and translating content for different audiences, cultures an... More
Whitepaper
Real Insight: Real Time
Two CMO Council Dinner Dialogue events were held in early 2014 in New York and Los Angeles to discuss the intersection of social, content and business performance. With marketers from brands like Sirius XM, Harper Collins, Johnson & Johnson, Macy’s, NBA, Live Nation, Paramount, Honda and many more in attendance, it was clear that the organizations were all at different stages in their so... More
Report
Ambush Marketing
The Global Advertising Lawyers Alliance (GALA) released "Ambush Marketing: A Global Legal Perspective," which summarizes laws and other rules governing ambush marketing in 52 countries around the world. Ambush marketing, a controversial marketing practice that pits non-sponsors against rights holders, is as prevalent as ever as marketers seek to associate themselves, rightly or wrongly, with signi... More
Whitepaper
Best Practices in Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities
While global consumers have been quick to adopt an immersive mobile lifestyle, marketers have been a bit more cautious about fully committing to mobile relationship marketing (MRM). More brands are launching apps or are establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into the overarching marketing strategy. In the CMO Co... More
Whitepaper
The Content Connection to Vendor Selection
Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboratio... More
Report
Maximize How You Individualize
Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ... More
Whitepaper
Turning Social Feeds Into Business Leads
Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their next car purchase. Based on these facts, senior marketers recognize social’s capacity... More
Whitepaper
Best Practices in Big Data and Engagement
This paper looks at how leading brands are turning big data into actionable customer insights and engagements. ... More
Report
Business Traction From Smarter SMB Interaction
This study by the CMO Council identifies and chronicles best practices in SMB marketing, partnering and co-innovation.... More
Whitepaper
Destination 2017
As customer expectations continue to evolve, one thing is certain: The customer experience of 2017 will look dramatically different from today.... More
Report
APAC Digital Marketing Performance Dashboard 2013
The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable.... More
Report
Japan Digital Marketing Performance Dashboard 2013
This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist.... More
Report
Know More to Grow More
This report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. ... More
Report
Challenger Brands in Emerging Markets
McKinsey Institute research predicts that the share of Fortune Global 500 companies based in emerging markets will exceed 45 percent by 2025, up from just 17 percent in 2000. What is making these new contenders successful and which countries of the world are likely to benefit the most from the globalization or regionalization of their indigenous brands?... More
Whitepaper
Advancing Analytics
In this white paper, the CMO Council addresses the new era of customer-driven engagements and how marketing must look to customer intelligence to engage customers in a relevant, meaningful way.... More
Report
BtoB Content Impacts Customer Thinking & Buying Decisions
This infographic looks at the impact and value of BtoB marketing content and shares some of the key findings of a survey of more than 400 BtoB content seekers. ... More
Whitepaper
Better Lead Yield in the Content Marketing Field
BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. ... More
Report
Customer Attainment From Event Engagement
This report on event marketing highlights the central role of events in customer engagement, but marketers need better tracking of business ROI to justify future investments. ... More