EXLORE CMO COUNCIL INSIGHTS ON STRATEGIC MARKETING ISSUES

Getting Smart About Ad Waste     Free Report

CMOs are facing growing budget pressures and increased expectations to drive positive ROAS from their media investments. Optimizing media spend based on always-on attribution has proven to drive increased incremental sales and revenue in a new study conducted by InMarket, in cooperation with the CMO Council...

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Optimizing Outcomes In Media Marketing     $50 US*

Much is riding on your media marketing and advertising strategy. Driving sales, mostly. Brand loyalty and customer experience, too. CMOs really need to get this right. The problem is that the media landscape, chock full of digital channels, has become wildly unpredictable. ...

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National Brands Kickstart Local Demand     Free Report

When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue...

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Brandtotal Top Chart Reports     Free Report

BrandTotal’s Top Performers charts presents brands that dominated social media that month. Learn what worked and why, how leading brands are generated social media success and more! This Partner Content report covers three main categories: Top 10 Most Engaging Ads, Top 10 Most Loved Ads, and Top 10 Spenders. Did your organization make the cut...

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Making Content Marketing Convert     $50 US*

Digital content is indispensable in driving business opportunities, market education and customer engagement in 2020. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative. This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and...

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Adaptability in Branded Content Delivery: Background Research     $50 US*

This presentation explores background research conducted by the CMO Council and other third party experts to explore the state of adaptability in the world's largest global brands. The presentation explores the localization mandate, benefits of adapting and localizing content, the need for platforms, and overcoming localization hurdles. ...

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Brand Attraction From Enriched Interaction     $50 US*

This report reveals that marketers still lag in creating multi-channel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide. Only 19 percent said they are extremely good or very good in this area. In contrast, 45 percent gave lackluster grades on their ability to captivate and engage customers, partners and employees through fully integrated mobile, web and ...

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Making the Workplace a Brand-Defining Space     $50 US*

Produced in partnership with CultureSphere and Executive Networks Inc., this CMO Council report explores where and how marketing and HR leaders are collaborating on new ways to organizationally reinforce and reflect their brand values and qualities. It looks at social media strategies and techniques currently being embraced by leading consumer brands to recruit and retain Millennial workers, build...

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The State of Digital Brand Advertising     Free Report

For three years, the CMO Council partnered with Nielsen to survey brands, agencies and media publishers to learn more about how—and where—they’re spending advertising dollars. The latest resulting white paper—titled “The State of Digital Brand Advertising”—takes a detailed look at the steps marketers are taking as they strive to maximize the impact of ...

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MRM Year In Review     Free Report

As marketers look to understand, test, leverage, exploit and measure mobile advertising, there is also a call for best practices in how this integrates with both online and offline customer acquisition and relationship-building initiatives. To answer this call, the CMO Council identified a collection of brand leaders for this whitepaper, which also includes media consumption insights gathered by ...

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The Social Consumer Brand Compatibility Model     $50 US*

Social media has become one of the biggest, most dynamic parts of marketing. Brands across every vertical are scrambling to make up ground and develop and implement digital marketing strategies. While some brands scored huge early wins and established themselves as digital leaders, most marketers are still searching for how social channels can work for their companies and how they fit with the ...

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Variance in the Social Brand Experience     $50 US*

The CMO Council set out to take a closer look at the state of affairs in the busy two-way street of social media marketing from both points of view: the consumer’s and the marketer’s. We surveyed 132 senior marketers and more than 1,200 consumers on the subject of social media, asking each how and why they are currently using it, what they get out of it, and what they’d like...

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Promotion Commotion     $50 US*

The CMO Council interviewed 113 front-line managers, sales executives, and field marketing managers to assess their perspective of marketing materials. While almost everyone agreed that point-of-purchase materials and marketing consumables are persuasive at the point of sale, the management of these tools, from creation to distribution and implementation, is too often overlooked. Download the ...

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Protection From Brand Infection     $50 US*

Sophisticated and savvy online brand extortionists and cyber scammers are boldly preying on unsuspecting consumers with bogus brand name email/websites, deals and inducements that entrap, extort and expose consumers to financial loss, identity theft, and viral infection. Offline, global and organized counterfeiting operations fueled by the down economy are flooding the market with knock-offs and ...

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Mastering the CLOSE: New York     Free Report

On January 22, 2008, 30 sales and marketing executives gathered at Columbia University to convene the first in a series of six global workshops focused on the alignment of sales and marketing as a vehicle to optimize sales effectiveness and, ultimately, drive business growth. Attendees spanned industries as diverse as financial services (represented by American Express and HSBC) to high tech (...

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Mastering the CLOSE: Paris     Free Report

Paris in the springtime. Picturesque. Romantic. Collaborative? CLOSE selected Paris as the sixth and final venue of its six-month global think tank junket. Over the course of six months, the CLOSE workshops gathered some of the most open, honest, eager and seasoned sales and marketing executives the world has to offer. The Paris contingent proved yet again that while the divide between sales and ...

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Mastering The CLOSE: Palo Alto     Free Report

The needs, challenges and expectations of America’s high tech companies is not brought into clearer (and harsher) focus than in the Silicon Valley. Through its history of bubbles that burst and companies whose future hinged on sales in an era of giant marketing and media spend simply can not be hidden. And through it all, the region continued to remain relatively small and insulated. Sales ...

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Mastering the CLOSE: Brazil     Free Report

In late 2007, the CMO Council set up a membership organization, CLOSE: The Coalition to Leverage and Optimize Sales Effectiveness, to convene sales and marketing to discuss the importance and best practices of aligning the two functions. A major part of the effort is a dedicated website – closebiz.org – that features the latest academic and field research, real-time news and ...

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Mastering the CLOSE: Sydney     Free Report

The CLOSE workshop world tour found it’s way to Sydney, Australia to learn about the challenges, successes and aspirations of sales and marketing executives. This stop of the global tour was intended to tap into the insights of the Asia Pacific. However, it is important to note that Australia is essentially a market in and of itself. It is a mature market, with distinct needs and ...

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Mastering the CLOSE: London     Free Report

In late 2007 the CMO Council set up a membership organization, CLOSE: The Coalition to Leverage and Optimize Sales Effectiveness, to bring both sales and marketing to the table to discuss the importance and best practices of aligning sales and marketing efforts. A major part of the effort is a dedicated website – closebiz.org – that features the latest academic and field research in ...

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Measures and Metrics     $50 US*

The first time the CMO Council published a report on the topic of Marketing Performance Measurement (MPM) was back in 2004 -- long before MPM became a common part of the marketing lexicon. Selected by our over 1,000 members as the most compelling topic facing CMO's today, this report defined how companies should measure and quantify marketing's performance. It proved to be an invaluable ...

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