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Customer Attainment From Event Engagement Report

The CMO Council’s cooperative thought leadership report with the Exhibit and Event Marketing Association (E2MA) is aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing effectiveness. Its research and marketer interactions also provide recommendations for new systems and approaches to certifying and verifying trade show attendance, harvesting and acting on lead flo...

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