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Making the Workplace a Brand-Defining Space Report

Organizations have long struggled to instill shared values, behaviors and ethics that embody and validate brand platforms, personalities and promises. A tighter linkage between the CMO and the CHRO should be strongly centered on organizational branding and creating cultures that radiate and reinforce core brand attributes and aspirations. Enabling platforms and solutions that leverage the reach and vibrancy of private and public social media networks can do much to engage emp...

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