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Activating the New American Mainstream White Paper

As the multicultural population continues to rise in the U.S., organizations are looking to more effectively engage with these customers in more targeted and culturally relevant ways, according to the latest white paper by the Chief Marketing Officer (CMO) Council, produced in partnership with Geoscape. The new study—entitled “Activating the New American Mainstream”—addresses the necessity of reaching these critical customer segments that are quickly ...

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